Boomerang. Part of Publicis Groupe

In de aftermath of the recent Pride Week, where numerous Pride campaigns were launched, an intriguing study reveals that 78% of professionals working on LGBTQ+ inclusive campaigns indicate that their campaigns are not solely tied to Pride; only 22% of LGBTQ+ campaigns have a direct link to Pride. Among the same group of respondents, 63% express the importance of brands including LGBTQ+ representation in their campaigns, with 76% believing that such representation aids in enhancing acceptance. Over half (55%) of marketing professionals view LGBTQ+ inclusion as an integral part of their brand strategy, while 9% state they currently have no plans to implement LGBTQ+ inclusion. Read all about it:

Is your brand truly inclusive, or just playing it safe? 🌈  Do you feel confident in your knowledge about LGBTQ+ matters to create an inclusive marketing strategy? 🎓   A research conducted in collaboration between Publicis and Boomerangs internal pride committee, Pride Is Not An Ad (PINAA), and our expert research team, Publicis Insights, just revealed a powerful insight: 77% of marketing professionals are becoming more activist in response to rising aggression toward LGBTQ+ communities and more than half (55%) state that LGBTQ+ inclusion is a structural component of their brand strategy. Yet, a staggering 71% of marketing professionals don't trust their own knowledge to truly embed LGBTQ+ inclusivity in their strategies.   This is a wake-up call. As Denzel Washington wisely said, "The universal stems from the specific." The path to true inclusivity requires us to dive deep into the specific and intersectionality of people and communities we involve. If your brand is ready to move beyond the surface and lead with purpose, let's connect and make it happen.   https://lnkd.in/eKvXdYJR

Run, swim, rock climb! At the Olympics, there's a real need for speed. The same can be said for creating reactionary content, where timing is everything. Check out the timely topicals we produced for the Nederlandse Loterij in FONK magazine (NL). https://lnkd.in/eRqCSCNG

You thought rocket science was hard? Try to get your kids to eat veggies. Albert Heijn recognizes this struggle and introduces delicious products with hidden vegetables, like pizza dough made of cauliflower and lasagna with pumpkin. To highlight these new products, we brought in the youngest food critics of all time: De Groentjes. Six kids who first tried the products and then had to guess which vegetables were hidden inside them.

Excited to share this insightful article from Adformatie on how Boomerang FT Opinion is helping us embrace the summer vibes! 🌞 Check out the key takeaways and latest trends in marketing that will elevate your brand's strategy. Let's make this summer a successful one! #MarketingTrends #SummerVibes #BoomerangFTOpinion #BoomerangFT https://lnkd.in/ezdSsdQJ

Our Head of Boomerang FT. and Rookie of the Year Renee van den Oetelaar sits down for an interview where she shares her thoughts on success, the future of the advertising and marketing industry, and work to be proud of. Read it here! https://lnkd.in/eQYZcGDz

We're always busy. We rush through life. Often losing ourselves in the process. But what if we take a moment to reflect? That's the core of our latest activation for vanHarte&Lingsma. We turned their iconic purple bench into a chill oasis in a busy work environment, inviting people to sit down to find the leader within themselves. As soon as they did, something unexpected happened...   Creative Director: Jordi van de Bovenkamp | Strategy: Mikey van den Berg van de Berg | Creative Lead: Rui Hupe | Concept: Rui Hupe, Koert Eijck Eijk | Project Management: Mikey van den Berg van de Berg | Account Director: Aimée Rutumalessij | Production: Thom Specht, Juul van Grinsven, Manon Eekelder | Director: Judy van Koten | 1st AD / ast director: Kevin Kok | DOP: Olaf van Dam | Technician On Set: Tom Castricum | Set Design: Goed!Bezig Producties | Editor: Emily Duurland | Photographer: Hamzah Kashash | Communications Director: Sjoerd Wijtzes | Media Planner: Caroline Prakke | CLIENT: Yassine M'Rabti, Ralph Blom, Denise de Wolf

Dean C. will be a speaker at the upcoming Masterclass by Adformatie Academy: 'Positioning and growth strategy for creative agencies', taking place on Friday, September 27th at Capital C Amsterdam. Join Dean and 10 other industry experts as they share insights on strategies for success in challenging times, ways to enhance success in a dynamic market, and smarter approaches to maximize your agency's potential. Gain practical knowledge and insights that you can immediately apply to your agency's operations. With limited spots available for 25 participants, secure your spot by registering through this link; https://lnkd.in/e4eSMW54 #Adformatie #Masterclass #agencies #markettrends #sales #businessdevelopment #growth #positioning #thoughtleadership

THIS WAS #ADsterdam 2024! 🚀✨ With 17 engaging talks and panels, 3 incredible musical acts, and an epic afterparty hosted by Going Bananas (by the founders of Milkshake festival), we turned up the creativity to the max! 🔥 Thanks to our partners for making this day happen! LePub, Publicis Groupe NL, Google, Amazon Ads, FONK magazine, Teads, Blis, Spotify, Soundsright, ADCN | Club for Creativity, Lukkien, Common Culture, MassiveMusic, ASICS EMEA, Talpa Network, VIA Nederland, WaterBear Network, Nxt Museum, VOUW, Going Bananas by Milkshake Festival

Hoppathee naar de finale! #Proost Els Dijkhuizen The HEINEKEN Company Jordi van de Bovenkamp Hidde Kamphuis Mike van Brummen Otto Esser Lisa van der Heijden Thom Ligthart Dilan Schaap Maarten Schuurman Dave Dekker Dennis Hogenboom