IKEA

It's official! We're the GUINNESS WORLD RECORDS™ title holder for the largest gathering of people wearing two-piece pyjamas in the heart of IKEA - Älmhult, Sweden.   This celebration marks the first step of a year-long campaign focusing on improving a good night's rest. In the last few decades, we have been working on understanding how people sleep and how to improve sleep quality. Over the last few years, we have intensified our focus on this and innovated more sleep solutions to create a better every night for many, regardless of their lifestyle, living conditions or wallet size.   Tap to read more about how we're kickstarting a year-long campaign to promote better sleep: https://lnkd.in/dKTvkw64   *According to research from the recent IKEA Life at Home report.

The MÄVINN collection is back with its second edition, honouring unique handcraft while providing jobs for those who need it the most. Since 2012, we have partnered with social enterprises to design and produce products that celebrate local craftsmanship while providing jobs and training for women and marginalised groups. We collaborated with five social businesses and artisans from Bangladesh, India, and Jordan for this collection. Each of the 17 handcrafted pieces tells a cultural heritage story while empowering the artisans who created it. MÄVINN will be available from September 2024 onwards. Read more about it and our social entrepreneurship efforts: https://lnkd.in/dhVFJ5_F

Play is essential for a child's development. 54% of parents would like more time to play with their children. In conjunction with the first-ever International Day of Play, we're launching our latest Play Report, which examines the role of play in children's well-being. Tap to learn more about our findings in the IKEA Play Report 2024 here: https://lnkd.in/dv3JxNNU

2023 was another challenging year for people and businesses around the world. In times like these, it's more important than ever not to lose focus on our sustainability ambitions. As of FY23, we decreased our climate footprint by 22% in absolute terms compared to baseline FY16 and accelerated our climate actions, reduced plastic packaging in consumer goods by 47% compared to baseline FY21, and continued contributing to a fair and equal society. Tap to read about our progress in the IKEA Sustainability and Climate Reports FY23 and how we continue to work hard to move in the right direction https://lnkd.in/d7T8adQP

What comes to mind when you think of life at home? Over the last decade, we at IKEA have spoken to over a quarter of a million people in more than 40 countries. Seeking to understand life at home, we tapped into the deep emotions people feel about life inside their four walls. The IKEA Life at Home Report 2023 is a culmination of findings from this year’s research as well as insights from nine previous editions. Celebrating the people we have met and their experiences along the way. So, what's your relation to home? Explore more in the newly released report here: https://lnkd.in/gbXnBif

We believe that all people deserve respect, dignity and opportunities, and with that, we share new commitments to support the integration of refugees. We continue our work to support forcibly displaced people in finding meaningful work, promoting their social inclusion, and empowering them to rebuild their lives. Tap to read more about our commitments here: https://lnkd.in/dzT87XRQ

#COP28 is the time and place to accelerate climate action and strengthen cooperation. Together with our partners, we want to lead with facts, science, and concrete actions, with an emphasis on doing our part to drastically reduce greenhouse gas emissions across our value chain and phase out fossil fuels. Tap to read what we think can make the most significant difference:

In FY23, we continued our work to be more affordable, accessible and sustainable while bringing IKEA closer to where people live and work. Read more about how we've focused our efforts to achieve a positive increase in our total sales: https://lnkd.in/dXBEUidv

With climate change threatening our global home, we can’t only rely on DIY solutions. We’re in the business of creating a better everyday life for the many people. That’s why we’re joining the discussions at #ClimateWeek in New York this week, to listen, learn and collectively drive action to mitigate the effects of climate change. Read more about our IKEA Climate Agenda here: https://lnkd.in/drKfXG6N

Today, we are taking another step with UNICEF in our long-standing relationship to promote children's rights. In this new partnership, we'll focus on three main areas over the next 2.5 years - just transition and children's rights, family-friendly policies, diversity and inclusion, and children's rights in a digital world. As a global business, we are responsible for being a positive force to inspire and integrate children's rights into our business activities. Read more about our view on children's rights here: https://lnkd.in/daV2vx8W UNICEF does not endorse any company, brand, product or service.