WONDERLAND

🌟 Welcome to the latest edition of Supercurrents—where innovation, design, and insight converge. In our August issue, dive into a curated selection of industry insights, including an in-depth exploration of The Algorithmic Aesthetic. ➡️ Discover how the evolving design language around AI integration in smartphones connects to the long history of making algorithm functionality both user-friendly and visually appealing. https://lnkd.in/eUARefWV

What about practical examples of storytelling? 🌟 Here are five inspiring websites that caught my attention this week, each offering a unique take on storytelling. Websites embracing storytelling are more crucial than ever for connecting with audiences, so let's dive right into some amazing examples. 1. Wonderland Studio WONDERLAND is a creative agency that specializes in crafting immersive digital experiences through innovative design and technology. They blend artistry and innovation to craft narratives that resonate on a personal level, and their website beautifully showcases the spirit of what they offer. https://lnkd.in/geR9NN2Y 2. Patagonia You may know Patagonia as a favorite brand of Silicon Valley venture capitalists, but have you seen their website? It's rich with stories about their initiatives, creating a community centered around saving our planet—an inspiring piece for startup founders! https://patagonia.com 3. MYMIND mymind, Inc. stands out with its clean, intuitive design that tells the story of simplifying and organizing thoughts. It’s a sanctuary for your ideas, and the entire flow represents how functionality can coexist with your lifestyle. It serves as a great example of a narrative inspired by the product's values such as clarity and focus. https://mymind.com 4. Critical Danger Critical Danger is a nonprofit project where designers, illustrators, and adventurers created striking visual designs to raise awareness about endangered animals. Its narrative pushes boundaries and challenges norms. If the colors and techniques used on the website evoke a sense of urgency for wildlife, then the creators' mission is successfully accomplished. https://lnkd.in/gE-nxFg7 5. AKAIVYC AKAIVYC showcases the work of Ivy Chen, a fashion and graphic designer based in Vancouver, Canada. The website is minimalistic yet impactful, demonstrating the power of visuals in creating an immersive brand experience. https://www.akaivyc.com These sites go beyond aesthetics, they embody storytelling that engages and inspires in different ways. So dive in and see how powerful narratives can transform the digital experience! 😊

Dive into our latest insights from the Wonderland newsletter, exploring the powerful intersection of human-centered design and AI. Key takeaways: 1️⃣ Human-Centric Design: Emphasizing simplicity, fun, and effectiveness to enhance user experiences. Notable successes include ChatGPT and StreamDiffusion, showcasing how intuitive design can make complex AI accessible and enjoyable.. 2️⃣ Industry Insights: Trends such as 3-D social e-commerce and virtual worlds in platforms like Roblox are shaping the future of digital interaction, especially among Gen Z and Gen Alpha. 🔗 Read more:  https://lnkd.in/edqKUXh7 #AI #Design #UX #Innovation #HumanCentric #TechTrends

📣 We proudly welcome Rianne Meijerman as the Chief Commercial Officer at our international agency group! Rianne will drive the Group’s commercial strategy across our core services: Brand, Experience, Data and Technology. “I am incredibly excited to help drive our business forward and create significant joint impact with our clients worldwide," she shares! Learn more here: https://lnkd.in/eHCHHFAv code d’azur | WONDERLAND | Oke Software

This trend from our Type Trends report seeks to replicate naiveté within bounds. It’s quirky but respectful, professional but with a twist. If the world of graphic design strives to produce perfect creations, the Profeshinal trend offers a counterbalance by celebrating perfectly imperfect designs that are proudly authentic. See the full report here: https://mntype.co/3XCQUO0 Pictured below: 🌀 Jolene logotype by the young son of graphic designer Frith Kerr. 🌀 Momofuku by Andy Baron, and in-house design team. 🌀 Fluffle by .Oddity Studio. 🌀 😃 Happy Fuel ⛽ by WONDERLAND. 🌀 Made for Med by Graphéine. 🌀 Radford Beauty by Day Job. 🌀 Mojo Supermarket by House of Gül. 🌀 Pardon Typeface by PFA Typefaces.

A groundbreaking font designed to turn all eyes on imprisoned journalists and make censorship visible. ✊️ Together with Free Press Unlimited and WONDERLAND, 180 is in the running for a prestigious Webby.🌟 Cast your vote to support us and the ongoing mission for press freedom. The Erased Font ➡️ https://lnkd.in/g3RMTAFB #CensorshipAwareness #PressFreedom #Webbys #theworldasitcouldbe

Proud of our Webby Nomination for Erased! 180 Global Free Press Unlimited https://lnkd.in/g3RMTAFB

🧠 T.A. EP.02: PEAK PARASOCIAL 🧠 WHY? The desire for meaningful connections and a sense of belonging runs deep in our hyper-connected but divided world. As the pandemic accelerated the closure of third places and exacerbated the loneliness epidemic, one’s yearning for human connection intensified, showing up in obsessive forms of behaviour. DATA According to a survey by Business Insider in partnership with YouGov, 29% of Gen Z said technology and social media have made them either somewhat or much more lonely – the highest of any generation. LEVERAGE THE TREND (1) Create opportunities for your community to form a sense of connection through personalised online platforms such as podcasts and long-form content, or IRL meet ups such as pop-up events and localised product drops. (2) Collaborate with influential voices and connect with their communities through valuable activations. NEED HELP? Wonderland is a brand and digital design studio, utilising a data-driven approach to help brands achieve cultural relevance and differentiation. If you’d like to know more about our services, get in touch through [email protected].

🚨 NEW SERIES 🚨 We’re bringing out a monthly series called ‘Trend Anatomy’ where we explore a dominant trend within culture and provide a bite-sized synopsis for your quick and easy understanding. The first edition is on NEWSTALGIA – nostalgia with a modern twist. We’ve been seeing it everywhere, from film to music to fashion. Check out the what, the why, the data and how to leverage it for your brand.

Our latest trend report, Feed: Emerging Branding Trends in Food & Beverage, is now live on the WONDERLAND Website. In this report, the Wonderland Strategy Team breaks down emerging trends in the food and beverage industry and examines what is driving these changes. As the world continues to change at a rapid pace, food has transcended its fundamental role and now serves as a canvas for self-expression, creativity, and means of escape. The culinary realm is no longer limited to merely satisfying appetites but strives to reflect the prevailing consumer sentiments and values, which include political, environmental and social considerations. In this dynamic landscape, the industry has become a fertile ground for activism and innovation, prompting brands to reimagine traditional practices and adapt to the zeitgeist. This report breaks down six branding and design trends within the food and beverage industry. It examines what has prompted brands to make these design decisions and discusses how these choices could evolve and change in the future. Our findings show how these trends are influencing the way we create and innovate in the industry, enabling brands to adapt and evolve in the face of change. https://lnkd.in/dTUBkXDk #trendreport #trendforecasting