Nathalie Nijhuis-Lam
Amsterdam, Noord-Holland, Nederland
14K volgers
Meer dan 500 connecties
Info
Leading the ESG Brand marketing strategy to demonstrate how Philips drives Sustainability and Inclusion &Diversity.
We have a global brand marketing sustainability campaign platform “Care means the world” in place, which showcases Philips as a driver of Sustainable healthcare.
It also demonstrates our commitment to how we put all our efforts to care. This means creating the best possible solutions, to help healthcare providers care for patients and the planet with the same urgency and attention.
We have a Global brand marketing I&D Campaign platform “life is better when #youareyou in place, which demonstrates our commitment to how we put our all in creating an inclusive and diverse place to work.
As well, to enhance Philips’ DEI representation, making our communication touch points more diverse and inclusive. With the objective to have a genuine representation of society.
By creating Brand inclusion & diversity campaigns to demonstrate our Philips position on equality.
Nathalie Lam, has led brand marketing, brand sponsorship, ESG brand marketing communication programs for companies such as Red Bull, Heineken, Philips , KLM, Transavia, Rijksmuseum, SNS bank, tv industry, Insurance companies and Financial Industry.
Presents as a speaker, the need of instilling ESG commitments in your marketing strategy and customer journey.
Available as speaker, panels and round tables.
Expert Lecturer at INSEAD focused on ESG executive programms.
Build workshops and in-house brand marketing educational events regarding ESG.
Won several Global awards with the campaigns she led , 2 Lions , Cannes Lions, 2 WOMMY, SAN, WPP, Gold SponsorRing Award for multiple Brand Campaigns.
Awarded on the 50 de Kleurrijke 50 http://www.dekleurrijke50.nl/
A list of 50 people of color, who have impact in the marketing industry
Number #43 on the list of 100 Most impactful marketers.
Currently working on the Global activation of Philips Brand marketing ESG Campaigns.
Always trying to strive to identify the correct strategic and creative solution to a Marketing brief.
In order to influence a consumers purchasing path, with the most relevant, engaging and interactive touchpoint during decision making journeys.
Ensuring that the objectives, kpi's and roi is measured, to be able to conclude whether the campaign was succesful and what learnings should be applied, for Phase 2.0 of the campaign, in order to enhance the strategy and campaign assets
Specialties:
ESG Brand marketing
DEI Brand marketing
Sustainability marketing
Public speaking
Panelist
Moderator
Artikelen van Nathalie
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Making Sponsorship Meaningful, improve a patient experience
Making Sponsorship Meaningful, improve a patient experience
Van Nathalie Nijhuis-Lam
Activiteit
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It's the people, stupid! Sterke merken bouwen vanuit menselijk perspectief en karakter, dat is het principe van Mensch creative agency. Ik ben…
It's the people, stupid! Sterke merken bouwen vanuit menselijk perspectief en karakter, dat is het principe van Mensch creative agency. Ik ben…
Gemarkeerd als interessant door Nathalie Nijhuis-Lam
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Ik ben onwijs trots om te melden dat ik deze week ben gestart als Algemeen Directeur van de Krajicek Foundation. De Foundation heeft als missie…
Ik ben onwijs trots om te melden dat ik deze week ben gestart als Algemeen Directeur van de Krajicek Foundation. De Foundation heeft als missie…
Gemarkeerd als interessant door Nathalie Nijhuis-Lam
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In 2025 hebben we in Nederland evenveel mensen van 55-80 jaar als de gehele bevolking van Noorwegen (5,4 mio). Best indrukwekkend doelgroepje toch?…
In 2025 hebben we in Nederland evenveel mensen van 55-80 jaar als de gehele bevolking van Noorwegen (5,4 mio). Best indrukwekkend doelgroepje toch?…
Gemarkeerd als interessant door Nathalie Nijhuis-Lam
Ervaring
Opleiding
Licenties en certificaten
Ervaring als vrijwilliger
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Marketing communication courses to underprivileged
Stichting IMC Weekendschool
- 1 jaar 5 maanden
Provided courses and insight to underprivileged children who do not got easily in contact with people in certain business areas. This helped them to get a better understanding in making choices in life and future to fulfill a higher education, to motivate them to sign up for university and be a role model to them.
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Taskforce Inclusion and Diversity
WFA
- heden 4 jaar 1 maand
Burgerrechten en maatschappelijke actie
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Lead taskforce Inclusion and Diversity
bvA netwerk van merkleiders
- heden 4 jaar
Burgerrechten en maatschappelijke actie
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Jury member
SAN | Stichting Adverteerdersjury Nederland
- heden 2 jaar 8 maanden
Economische zelfstandigheid
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Jury member
Cannes Lions International Festival of Creativity
- heden 2 jaar 4 maanden
Kunst en cultuur
Jury member for the lions award
Publicaties
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Award PR Daily
PR Daily
Anyone who’s seen the thrilling main promo video could have predicted the sensation it created and its huge viral success: The two promo videos got 810,000 views in less than two weeks. Netherlanders began a nationwide conversation online about the show, sharing photos and tweets. Media coverage was hot and heavy. Philips Benelux set its ROI on its PR and media budget at 528 percent. Their PR video campaign reached 5.1 million Netherlanders in three weeks, more than double the annual number of…
Anyone who’s seen the thrilling main promo video could have predicted the sensation it created and its huge viral success: The two promo videos got 810,000 views in less than two weeks. Netherlanders began a nationwide conversation online about the show, sharing photos and tweets. Media coverage was hot and heavy. Philips Benelux set its ROI on its PR and media budget at 528 percent. Their PR video campaign reached 5.1 million Netherlanders in three weeks, more than double the annual number of visitors to the Rijksmuseum.
Projecten
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Brand Campaign - Dutch Masters of Light
At Philips we are constantly looking into how to innovate meaningfully… our innovations in product are known widely. But also our innovations Brand, communications and digital are recognized.
August 2015, we were honored with the award “Digital PR and Social Media awards 2015” in the Event Promotion category.
The brand campaign was consisted of 2 shows in the Rijksmuseum, 20 gigantic light-painted blow-ups of portraits, 1 teaser and one event video gone viral (810,000 views in less…At Philips we are constantly looking into how to innovate meaningfully… our innovations in product are known widely. But also our innovations Brand, communications and digital are recognized.
August 2015, we were honored with the award “Digital PR and Social Media awards 2015” in the Event Promotion category.
The brand campaign was consisted of 2 shows in the Rijksmuseum, 20 gigantic light-painted blow-ups of portraits, 1 teaser and one event video gone viral (810,000 views in less than two weeks), a storytelling landing page explaining the event and the partnership, but what’s more it triggered a nationwide social conversation about the show, the Roy Lichtenstein-like cartoonish portraits and of course the 2 Dutch Masters of Light: Rembrandt and Philips.
From a brand perspective mission accomplished and recognized by marcom authorities.
Partners contributing to this success: Rijksmuseum, Eelco van den Berg and agencies.
For more information the award check out http://philips.to/PRDailyAndere bijdragersProject weergeven -
Brand Campaign - Dutch Masters of Light
At Philips we are constantly looking into how to innovate meaningfully… our innovations in product are known widely. But also our innovations Brand, communications and digital are recognized.
August 2015, we were honored with the award “Digital PR and Social Media awards 2015” in the Event Promotion category.
The brand campaign was consisted of 2 shows in the Rijksmuseum, 20 gigantic light-painted blow-ups of portraits, 1 teaser and one event video gone viral (810,000 views in less…At Philips we are constantly looking into how to innovate meaningfully… our innovations in product are known widely. But also our innovations Brand, communications and digital are recognized.
August 2015, we were honored with the award “Digital PR and Social Media awards 2015” in the Event Promotion category.
The brand campaign was consisted of 2 shows in the Rijksmuseum, 20 gigantic light-painted blow-ups of portraits, 1 teaser and one event video gone viral (810,000 views in less than two weeks), a storytelling landing page explaining the event and the partnership, but what’s more it triggered a nationwide social conversation about the show, the Roy Lichtenstein-like cartoonish portraits and of course the 2 Dutch Masters of Light: Rembrandt and Philips.
From a brand perspective mission accomplished and recognized by marcom authorities.
Partners contributing to this success: Rijksmuseum, Eelco van den Berg and agencies.
For more information the award check out http://philips.to/PRDailyAndere bijdragersProject weergeven
Onderscheidingen
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ADCN award
ADCN
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Gold SponsorRing
SponsorRing
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Kleurrijke 50 http://www.dekleurrijke50.nl/
http://www.dekleurrijke50.nl/
http://www.dekleurrijke50.nl/
Head of Global Sponsorships & ID Ambassador bij Philips.
Motivatie:
Nathalie is een voorvechtster van inclusiviteit en diversiteit en maakt dit, naast het sponsoren van events die dit zichtbaar en bespreekbaar maken, duidelijk in haar werk. Daarnaast ze naar nieuwe manieren om dit onderwerp mee te nemen in communicatie. Ze is een aantal jaar geleden begonnen met de ‘life is better when you are you’ sponsorship campagne voor Europride. En daarna…http://www.dekleurrijke50.nl/
Head of Global Sponsorships & ID Ambassador bij Philips.
Motivatie:
Nathalie is een voorvechtster van inclusiviteit en diversiteit en maakt dit, naast het sponsoren van events die dit zichtbaar en bespreekbaar maken, duidelijk in haar werk. Daarnaast ze naar nieuwe manieren om dit onderwerp mee te nemen in communicatie. Ze is een aantal jaar geleden begonnen met de ‘life is better when you are you’ sponsorship campagne voor Europride. En daarna volgden meerdere Pride edities nationaal en internationaal. Tevens heeft zij zich meermaals ingezet voor Womensday binnen Philips -
2 Lions
Cannes Lions
2 Lions awarded for the Sponsorship campaign Dutch Masterjuices
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SponsorRing Award
SponsorRing Organisation
SponsorRing award for Best Sponsorship campaign
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Work Place Pride Award
Work Place Pride Organisation
Best Media presentation
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2 Wommy Awards
Womma
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SponsorRing Award 2016
SponsorRing
Nominated for the prestigious SponsorRing Award for our EuroPride Sponsorship Campaign
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Judge for Womma /Wommy awards 2016
Womma
I have asked to be a Judge on the Wommy award Panel 2016.
WOMMA is the official trade association dedicated to word of mouth and social media marketing. Founded in 2004, WOMMA is the leader in ethical word of mouth marketing practices through its education, professional development, networking opportunities, and knowledge sharing with top industry marketers. WOMMA’s membership is made up of the most innovative companies committed to progressing the word of mouth marketing industry through…I have asked to be a Judge on the Wommy award Panel 2016.
WOMMA is the official trade association dedicated to word of mouth and social media marketing. Founded in 2004, WOMMA is the leader in ethical word of mouth marketing practices through its education, professional development, networking opportunities, and knowledge sharing with top industry marketers. WOMMA’s membership is made up of the most innovative companies committed to progressing the word of mouth marketing industry through advocacy, education, and ethics. -
SAN Accent Award
Stichting adverteerdersjury Nederland
Adverteerders en bureaus worden in de gelegenheid gesteld hun beste campagnes in te zenden, deze worden vervolgens beoordeeld door een juryteam van marketing- en communicatieprofessionals. De juryleden dienen werkzaam te zijn bij een adverteerder en minimaal vijf jaar werkervaring te hebben in een leidinggevende marketing- en/of communicatiefunctie. De totale jury bestaat uit ruim 220 leden.
De SAN stelt met alle ingezonden campagnes van het voorafgaande kalenderjaar het prestigieuze SAN…Adverteerders en bureaus worden in de gelegenheid gesteld hun beste campagnes in te zenden, deze worden vervolgens beoordeeld door een juryteam van marketing- en communicatieprofessionals. De juryleden dienen werkzaam te zijn bij een adverteerder en minimaal vijf jaar werkervaring te hebben in een leidinggevende marketing- en/of communicatiefunctie. De totale jury bestaat uit ruim 220 leden.
De SAN stelt met alle ingezonden campagnes van het voorafgaande kalenderjaar het prestigieuze SAN Jaarboek samen, onderverdeeld in 11 categorieën. Campagnes die worden bekroond ontvangen een Accent, een fraai vormgegeven RVS kubus met inscriptie.
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Wommy Award
Womma USA
The Sponsorship Brand communication campaign I was responsible for The “Late Rembrandt” Rijksmuseum campaign.
Has been awarded.
Wommy stands for : The international Word of Mouth Marketing Award, in the category, Integration Award: Best integration of offline and online word of mouth marketing for identifying and engaging influencers.
http://www.wommasummit.com
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PR Daily
PR Daily London
Anyone who’s seen the thrilling main promo video could have predicted the sensation it created and its huge viral success: The two promo videos got 810,000 views in less than two weeks. Netherlanders began a nationwide conversation online about the show, sharing photos and tweets. Media coverage was hot and heavy. Philips Benelux set its ROI on its PR and media budget at 528 percent. Their PR video campaign reached 5.1 million Netherlanders in three weeks, more than double the annual number of…
Anyone who’s seen the thrilling main promo video could have predicted the sensation it created and its huge viral success: The two promo videos got 810,000 views in less than two weeks. Netherlanders began a nationwide conversation online about the show, sharing photos and tweets. Media coverage was hot and heavy. Philips Benelux set its ROI on its PR and media budget at 528 percent. Their PR video campaign reached 5.1 million Netherlanders in three weeks, more than double the annual number of visitors to the Rijksmuseum.
Talen
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Dutch
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Englisch
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German
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French
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Sranan Tongo
Moedertaal of tweetalig
Organisaties
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Dessert Flower foundation
Board Member
Ontvangen aanbevelingen
11 personen hebben Nathalie aanbevolen
Word nu lid om dit te bekijkenMeer activiteiten van Nathalie
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I need your help to rewrite the script on how women are perceived globally. In my book 'May for President', I've included a list of May’s…
I need your help to rewrite the script on how women are perceived globally. In my book 'May for President', I've included a list of May’s…
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#GoodAdsMatter - Eva B., Gareth Ellis- still spot on! 💙 Love the quote below reminding us that advertising is an art that borrows from life and has…
#GoodAdsMatter - Eva B., Gareth Ellis- still spot on! 💙 Love the quote below reminding us that advertising is an art that borrows from life and has…
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Voor wie mij en mijn reizen door de jungle van Myanmar nog niet zat is: het verhaal van een unieke revolutie die zonder hulp van andere mogendheden…
Voor wie mij en mijn reizen door de jungle van Myanmar nog niet zat is: het verhaal van een unieke revolutie die zonder hulp van andere mogendheden…
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Picked up a copy of Het Financieele Dagblad on our yearly auntie trip with my three nieces. Who would have thought that I would write a piece about…
Picked up a copy of Het Financieele Dagblad on our yearly auntie trip with my three nieces. Who would have thought that I would write a piece about…
Gemarkeerd als interessant door Nathalie Nijhuis-Lam
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I've often struggled to find the words to describe what a Physician Environmentalist is but, thanks to Philips and their Care Means the World…
I've often struggled to find the words to describe what a Physician Environmentalist is but, thanks to Philips and their Care Means the World…
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“Life begins at the end of the end of your comfort zone.” These were the words I saw on a wall, just moments after finishing my first live…
“Life begins at the end of the end of your comfort zone.” These were the words I saw on a wall, just moments after finishing my first live…
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Loved seeing the Philips truck at Christopher Street Day in Hamburg today!! A great team & a clear message: Life is better when #youareyou! #CSD…
Loved seeing the Philips truck at Christopher Street Day in Hamburg today!! A great team & a clear message: Life is better when #youareyou! #CSD…
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Home sweet home! In the past six months, I've experienced a whirlwind adventure which again reminded me how I truly appreciate moving from my…
Home sweet home! In the past six months, I've experienced a whirlwind adventure which again reminded me how I truly appreciate moving from my…
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I’m excited to share that I'm continuing my professional journey and started at Adyen 3 weeks ago as Board Assistant. 🚀 In this role, I support the…
I’m excited to share that I'm continuing my professional journey and started at Adyen 3 weeks ago as Board Assistant. 🚀 In this role, I support the…
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3 weken geleden was de diploma-uitreiking van mijn oudste dochter, en toen gebeurde er iets heel bijzonders 👇 Ik herinnerde me gisteren opeens…
3 weken geleden was de diploma-uitreiking van mijn oudste dochter, en toen gebeurde er iets heel bijzonders 👇 Ik herinnerde me gisteren opeens…
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May for President #2 in Harper's Bazaar best Dutch books to read #proud With a lovely quote from Tatiana Farag "May for President, Trix van der…
May for President #2 in Harper's Bazaar best Dutch books to read #proud With a lovely quote from Tatiana Farag "May for President, Trix van der…
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News news news read all about it🚀💥 Een nieuwe innovatiehub: een inspirerende omgeving waar ambities en resultaten samenkomen. Deze partnership is…
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Mijn mooie en lieve dochter van 17 jaar is voor een jaar naar de USA vertrokken 🇺🇸 . Op zich niet heel bijzonder, maar in dit geval is het toch…
Mijn mooie en lieve dochter van 17 jaar is voor een jaar naar de USA vertrokken 🇺🇸 . Op zich niet heel bijzonder, maar in dit geval is het toch…
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