Nathalie Nijhuis-Lam

Nathalie Nijhuis-Lam

Amsterdam, Noord-Holland, Nederland
14K volgers Meer dan 500 connecties

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Leading the ESG Brand marketing strategy to demonstrate how Philips drives Sustainability and Inclusion &Diversity.

We have a global brand marketing sustainability campaign platform “Care means the world” in place, which showcases Philips as a driver of Sustainable healthcare.
It also demonstrates our commitment to how we put all our efforts to care. This means creating the best possible solutions, to help healthcare providers care for patients and the planet with the same urgency and attention.

We have a Global brand marketing I&D Campaign platform “life is better when #youareyou in place, which demonstrates our commitment to how we put our all in creating an inclusive and diverse place to work.

As well, to enhance Philips’ DEI representation, making our communication touch points more diverse and inclusive. With the objective to have a genuine representation of society.
By creating Brand inclusion & diversity campaigns to demonstrate our Philips position on equality.


Nathalie Lam, has led brand marketing, brand sponsorship, ESG brand marketing communication programs for companies such as Red Bull, Heineken, Philips , KLM, Transavia, Rijksmuseum, SNS bank, tv industry, Insurance companies and Financial Industry.

Presents as a speaker, the need of instilling ESG commitments in your marketing strategy and customer journey.

Available as speaker, panels and round tables.
Expert Lecturer at INSEAD focused on ESG executive programms.
Build workshops and in-house brand marketing educational events regarding ESG.

Won several Global awards with the campaigns she led , 2 Lions , Cannes Lions, 2 WOMMY, SAN, WPP, Gold SponsorRing Award for multiple Brand Campaigns.

Awarded on the 50 de Kleurrijke 50 http://www.dekleurrijke50.nl/
A list of 50 people of color, who have impact in the marketing industry

Number #43 on the list of 100 Most impactful marketers.

Currently working on the Global activation of Philips Brand marketing ESG Campaigns.

Always trying to strive to identify the correct strategic and creative solution to a Marketing brief.
In order to influence a consumers purchasing path, with the most relevant, engaging and interactive touchpoint during decision making journeys.

Ensuring that the objectives, kpi's and roi is measured, to be able to conclude whether the campaign was succesful and what learnings should be applied, for Phase 2.0 of the campaign, in order to enhance the strategy and campaign assets

Specialties:
ESG Brand marketing
DEI Brand marketing
Sustainability marketing
Public speaking
Panelist
Moderator


Artikelen van Nathalie

Activiteit

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Ervaring

  • Philips grafisch

    Philips

    Amsterdam Area

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    Frankreich

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    Niederlande

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    Deutschland

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    Niederlande

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    Amsterdam

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    Amsterdam en omgeving, Nederland

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    Cannes, Provence-Alpes-Côte d'Azur, France

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    United States and The Netherlands

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    Eindhoven Area, Netherlands

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    Amsterdam Area, Netherlands/Eindhoven

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    Amsterdam Area, Netherlands

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    Amsterdam Area, Netherlands

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    Amsterdam

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    Amsterdam Area, Netherlands

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    Amsterdam Area, Netherlands

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Opleiding

  • grafisch

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    Activiteiten en verenigingen:Minerva

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    Activiteiten en verenigingen:AIESEC

Licenties en certificaten

  • Lean Gold Certification grafisch

    Lean Gold Certification

    Philips

    Toegekend:

Ervaring als vrijwilliger

  • Stichting IMC Weekendschool grafisch

    Marketing communication courses to underprivileged

    Stichting IMC Weekendschool

    - 1 jaar 5 maanden

    Provided courses and insight to underprivileged children who do not got easily in contact with people in certain business areas. This helped them to get a better understanding in making choices in life and future to fulfill a higher education, to motivate them to sign up for university and be a role model to them.

  • WFA grafisch

    Taskforce Inclusion and Diversity

    WFA

    - heden 4 jaar 1 maand

    Burgerrechten en maatschappelijke actie

  • bvA netwerk van merkleiders grafisch

    Lead taskforce Inclusion and Diversity

    bvA netwerk van merkleiders

    - heden 4 jaar

    Burgerrechten en maatschappelijke actie

  • Esprix Awards grafisch

    Jury supervisor

    Esprix Awards

    - heden 4 jaar 10 maanden

    Kunst en cultuur

  • Cross Media Nederland grafisch

    Jury member

    Cross Media Nederland

    - heden 4 jaar 6 maanden

    Kunst en cultuur

  • SAN | Stichting Adverteerdersjury Nederland grafisch

    Jury member

    SAN | Stichting Adverteerdersjury Nederland

    - heden 2 jaar 8 maanden

    Economische zelfstandigheid

  • Cannes Lions International Festival of Creativity grafisch

    Jury member

    Cannes Lions International Festival of Creativity

    - heden 2 jaar 4 maanden

    Kunst en cultuur

    Jury member for the lions award

Publicaties

  • Award PR Daily

    PR Daily

    Anyone who’s seen the thrilling main promo video could have predicted the sensation it created and its huge viral success: The two promo videos got 810,000 views in less than two weeks. Netherlanders began a nationwide conversation online about the show, sharing photos and tweets. Media coverage was hot and heavy. Philips Benelux set its ROI on its PR and media budget at 528 percent. Their PR video campaign reached 5.1 million Netherlanders in three weeks, more than double the annual number of…

    Anyone who’s seen the thrilling main promo video could have predicted the sensation it created and its huge viral success: The two promo videos got 810,000 views in less than two weeks. Netherlanders began a nationwide conversation online about the show, sharing photos and tweets. Media coverage was hot and heavy. Philips Benelux set its ROI on its PR and media budget at 528 percent. Their PR video campaign reached 5.1 million Netherlanders in three weeks, more than double the annual number of visitors to the Rijksmuseum.

    Publicatie weergeven

Projecten

  • Brand Campaign - Dutch Masters of Light

    At Philips we are constantly looking into how to innovate meaningfully… our innovations in product are known widely. But also our innovations Brand, communications and digital are recognized.
    August 2015, we were honored with the award “Digital PR and Social Media awards 2015” in the Event Promotion category.

    The brand campaign was consisted of 2 shows in the Rijksmuseum, 20 gigantic light-painted blow-ups of portraits, 1 teaser and one event video gone viral (810,000 views in less…

    At Philips we are constantly looking into how to innovate meaningfully… our innovations in product are known widely. But also our innovations Brand, communications and digital are recognized.
    August 2015, we were honored with the award “Digital PR and Social Media awards 2015” in the Event Promotion category.

    The brand campaign was consisted of 2 shows in the Rijksmuseum, 20 gigantic light-painted blow-ups of portraits, 1 teaser and one event video gone viral (810,000 views in less than two weeks), a storytelling landing page explaining the event and the partnership, but what’s more it triggered a nationwide social conversation about the show, the Roy Lichtenstein-like cartoonish portraits and of course the 2 Dutch Masters of Light: Rembrandt and Philips.

    From a brand perspective mission accomplished and recognized by marcom authorities.

    Partners contributing to this success: Rijksmuseum, Eelco van den Berg and agencies.

    For more information the award check out http://philips.to/PRDaily

    Andere bijdragers
    Project weergeven

  • Brand Campaign - Dutch Masters of Light

    At Philips we are constantly looking into how to innovate meaningfully… our innovations in product are known widely. But also our innovations Brand, communications and digital are recognized.
    August 2015, we were honored with the award “Digital PR and Social Media awards 2015” in the Event Promotion category.

    The brand campaign was consisted of 2 shows in the Rijksmuseum, 20 gigantic light-painted blow-ups of portraits, 1 teaser and one event video gone viral (810,000 views in less…

    At Philips we are constantly looking into how to innovate meaningfully… our innovations in product are known widely. But also our innovations Brand, communications and digital are recognized.
    August 2015, we were honored with the award “Digital PR and Social Media awards 2015” in the Event Promotion category.

    The brand campaign was consisted of 2 shows in the Rijksmuseum, 20 gigantic light-painted blow-ups of portraits, 1 teaser and one event video gone viral (810,000 views in less than two weeks), a storytelling landing page explaining the event and the partnership, but what’s more it triggered a nationwide social conversation about the show, the Roy Lichtenstein-like cartoonish portraits and of course the 2 Dutch Masters of Light: Rembrandt and Philips.

    From a brand perspective mission accomplished and recognized by marcom authorities.

    Partners contributing to this success: Rijksmuseum, Eelco van den Berg and agencies.

    For more information the award check out http://philips.to/PRDaily

    Andere bijdragers
    Project weergeven

Onderscheidingen

  • ADCN award

    ADCN

  • Gold SponsorRing

    SponsorRing

  • Kleurrijke 50 http://www.dekleurrijke50.nl/

    http://www.dekleurrijke50.nl/

    http://www.dekleurrijke50.nl/
    Head of Global Sponsorships & ID Ambassador bij Philips.

    Motivatie:
    Nathalie is een voorvechtster van inclusiviteit en diversiteit en maakt dit, naast het sponsoren van events die dit zichtbaar en bespreekbaar maken, duidelijk in haar werk. Daarnaast ze naar nieuwe manieren om dit onderwerp mee te nemen in communicatie. Ze is een aantal jaar geleden begonnen met de ‘life is better when you are you’ sponsorship campagne voor Europride. En daarna…

    http://www.dekleurrijke50.nl/
    Head of Global Sponsorships & ID Ambassador bij Philips.

    Motivatie:
    Nathalie is een voorvechtster van inclusiviteit en diversiteit en maakt dit, naast het sponsoren van events die dit zichtbaar en bespreekbaar maken, duidelijk in haar werk. Daarnaast ze naar nieuwe manieren om dit onderwerp mee te nemen in communicatie. Ze is een aantal jaar geleden begonnen met de ‘life is better when you are you’ sponsorship campagne voor Europride. En daarna volgden meerdere Pride edities nationaal en internationaal. Tevens heeft zij zich meermaals ingezet voor Womensday binnen Philips

  • 2 Lions

    Cannes Lions

    2 Lions awarded for the Sponsorship campaign Dutch Masterjuices

  • SponsorRing Award

    SponsorRing Organisation

    SponsorRing award for Best Sponsorship campaign

  • Work Place Pride Award

    Work Place Pride Organisation

    Best Media presentation

  • 2 Wommy Awards

    Womma

  • SponsorRing Award 2016

    SponsorRing

    Nominated for the prestigious SponsorRing Award for our EuroPride Sponsorship Campaign

  • Judge for Womma /Wommy awards 2016

    Womma

    I have asked to be a Judge on the Wommy award Panel 2016.
    WOMMA is the official trade association dedicated to word of mouth and social media marketing. Founded in 2004, WOMMA is the leader in ethical word of mouth marketing practices through its education, professional development, networking opportunities, and knowledge sharing with top industry marketers. WOMMA’s membership is made up of the most innovative companies committed to progressing the word of mouth marketing industry through…

    I have asked to be a Judge on the Wommy award Panel 2016.
    WOMMA is the official trade association dedicated to word of mouth and social media marketing. Founded in 2004, WOMMA is the leader in ethical word of mouth marketing practices through its education, professional development, networking opportunities, and knowledge sharing with top industry marketers. WOMMA’s membership is made up of the most innovative companies committed to progressing the word of mouth marketing industry through advocacy, education, and ethics.

  • SAN Accent Award

    Stichting adverteerdersjury Nederland

    Adverteerders en bureaus worden in de gelegenheid gesteld hun beste campagnes in te zenden, deze worden vervolgens beoordeeld door een juryteam van marketing- en communicatieprofessionals. De juryleden dienen werkzaam te zijn bij een adverteerder en minimaal vijf jaar werkervaring te hebben in een leidinggevende marketing- en/of communicatiefunctie. De totale jury bestaat uit ruim 220 leden.
    De SAN stelt met alle ingezonden campagnes van het voorafgaande kalenderjaar het prestigieuze SAN…

    Adverteerders en bureaus worden in de gelegenheid gesteld hun beste campagnes in te zenden, deze worden vervolgens beoordeeld door een juryteam van marketing- en communicatieprofessionals. De juryleden dienen werkzaam te zijn bij een adverteerder en minimaal vijf jaar werkervaring te hebben in een leidinggevende marketing- en/of communicatiefunctie. De totale jury bestaat uit ruim 220 leden.
    De SAN stelt met alle ingezonden campagnes van het voorafgaande kalenderjaar het prestigieuze SAN Jaarboek samen, onderverdeeld in 11 categorieën. Campagnes die worden bekroond ontvangen een Accent, een fraai vormgegeven RVS kubus met inscriptie.

  • Wommy Award

    Womma USA

    The Sponsorship Brand communication campaign I was responsible for The “Late Rembrandt” Rijksmuseum campaign.
    Has been awarded.
    Wommy stands for : The international Word of Mouth Marketing Award, in the category, Integration Award: Best integration of offline and online word of mouth marketing for identifying and engaging influencers.
    http://www.wommasummit.com

  • PR Daily

    PR Daily London

    Anyone who’s seen the thrilling main promo video could have predicted the sensation it created and its huge viral success: The two promo videos got 810,000 views in less than two weeks. Netherlanders began a nationwide conversation online about the show, sharing photos and tweets. Media coverage was hot and heavy. Philips Benelux set its ROI on its PR and media budget at 528 percent. Their PR video campaign reached 5.1 million Netherlanders in three weeks, more than double the annual number of…

    Anyone who’s seen the thrilling main promo video could have predicted the sensation it created and its huge viral success: The two promo videos got 810,000 views in less than two weeks. Netherlanders began a nationwide conversation online about the show, sharing photos and tweets. Media coverage was hot and heavy. Philips Benelux set its ROI on its PR and media budget at 528 percent. Their PR video campaign reached 5.1 million Netherlanders in three weeks, more than double the annual number of visitors to the Rijksmuseum.

Talen

  • Dutch

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  • Englisch

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  • German

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  • French

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  • Sranan Tongo

    Moedertaal of tweetalig

Organisaties

  • Dessert Flower foundation

    Board Member

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