Yekta Sadeghi

Sketching is a powerful tool for generating ideas and exploring possible solutions to design problems. It allows designers to quickly visualize concepts, iterate on them, and communicate their ideas effectively. Sketching is a low-fidelity and flexible medium that encourages creativity and experimentation. It enables designers to explore different options rapidly, helping them to generate a wide range of ideas before committing to a specific direction. Sketching also helps to externalize thoughts and concepts, making it easier to evaluate and refine ideas collaboratively. Overall, sketching is an essential part of the design process, providing a quick and effective way to explore and develop innovative solutions.

Before diving into prototyping, it is crucial to thoroughly define and understand the problem at hand. This involves a comprehensive understanding of the users, stakeholders' requirements, and the broader market needs and pain points. By conducting in-depth research and analysis, including user interviews, surveys, and market studies, you can gain valuable insights into the problem's context and complexity. Understanding these aspects allows you to develop a more nuanced problem statement that considers the various perspectives and constraints involved. This foundation is essential for creating prototypes that address the core issues effectively and resonate with the intended audience.

Enhance understanding: Sketching helps to visualize and understand the learner's experience more effectively. Iterate and improve: Sketches allow for quick iterations and improvements based on feedback and testing. Facilitate collaboration: Sketches can align team members and stakeholders around a shared understanding of the user journey. Empathy with users: Sketching helps to empathize with users by highlighting their needs, goals, and frustrations. Visualize touchpoints: Sketches identify various touchpoints and interactions users have with the product or service. Enhance communication: Sketches provide a clear and visual way to communicate ideas and concepts to others.

Define learning scenarios: Outline the situations or contexts in which users will use the product or service. Purpose and scope: Clarify the goals and scope of the learning experience through these scenarios. Identify user needs: Determine the problems or needs that users have. Desired outcomes: Define the solutions or outcomes that users seek. User actions: Specify the actions or steps users will take to achieve their goals. Use visual tools: Utilize tools like Miro or Lucidchart for visualization and collaboration.

Improving User Experience: Feedback helps designers understand how users interact with the interface and identify areas for improvement. Identifying Issues: Evaluation helps uncover usability issues, such as confusing navigation or unclear messaging, that may not be apparent during the design phase. Validating Design Decisions: Feedback validates design decisions by providing insights into what works well and what can be improved. Ensuring Consistency: Feedback helps ensure consistency across the interface by identifying inconsistencies in design elements or interactions. Iterative Design: UI design is an iterative process, and feedback is essential for iterating on designs and making continuous improvements.

In a recent project, I worked on an e-commerce website where I realized the key role of color theory in enhancing the user experience and achieving the project goals. Here's how I applied color theory in this project:Visual Hierarchy,Emotional Impact: For the overall color scheme, I chose a combination of warm colors like reds and oranges to create a sense of excitement and urgency. Brand Identity,Accessibility,Consistency and Cohesion.Psychological Impact: I used colors strategically to influence user behavior.For example, I used a green color for the Checkout button to signify safety and encourage users to proceed with their purchase.color theory principles effectively create a visually appealing, emotionally engaging, and userfriendly .