Emotional spectrum

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For years, humans have attempted to categorize and codify human emotion. Here are those attempts, visualized.

“The next time a strategist tries to convince you that the word “Human” is a meaningful, differentiating value you can build a brand upon, please pull out this chart as ask them “what part of ‘human’ do you mean, exactly?” And then, get sharp and specific, together. It’ll help.”

The Emotional Guidance Scale: Upward Spiral / Downward Spiral

Vox is a general interest news site for the 21st century. Its mission: to help everyone understand our complicated world, so that we can all help shape it. In text, video and audio, our reporters explain politics, policy, world affairs, technology, culture, science, the climate crisis, money, health and everything else that matters. Our goal is to ensure that everyone, regardless of income or status, can access accurate information that empowers them.

Schizotypal Personality Test, measuring schizotypal personality features across eight scales.

Spectrum of emotions.