DX

Hey, cinemas! 📽️ 👋 We’re very excited to launch our newest guide: Web3, NFTs, AI and the Future of Cinema - an exploratory guide! 🌐 Designed to demystify, and help you navigate some of the greatest tech innovations disrupting our industry today (and in the future!) 🔮 💡The guide is packed with case studies, examples from within and beyond the film industry, easy-to-understand concepts, and expert insights into potential future developments and opportunities… In a nutshell, here’s what’s inside for you: 📊 PART ONE: Artificial Intelligence: Beyond ChatGPT 5️⃣ PART TWO: Web3, NFTs, and their Potential for the Future of the Cinema Industry 🎦 PART THREE: Immersive Web Experiences 📓 PART FOUR: How DX is Leveraging New Technologies 💡PART FIVE: Case Studies to Inspire 📚 PART SIX: Further Resources Grab your copy today ➡️ bit.ly/Exploratory-Guide #ai #web3 #nft

To stay competitive in today’s cinema industry, showing great films isn’t enough. Audiences expect seamless digital booking experiences, emotionally engaging, creative marketing, a sense of ‘event’ when visiting the cinema.🍿 How can you future-proof your cinema through digital technology? - Optimize your website for mobile: There are now 4 billion mobile users globally who expect smooth mobile browsing - Streamline your booking process: Check your customer buying journey for slow loading times, complicated steps, dead-links, etc. - Use your data: Take advantage of analytics to understand your audience’s behaviour, best scheduling times, sales performance, etc. - Get social: Explore ways to use your cinema’s social media channels to build community through engaging content, and audience interaction - Diversify your offering: Explore event cinema screenings, hosting conferences, live concert screenings, etc. to attract new audiences - Enhance your screenings: Offering cinemagoers something ‘extra’ - director Q&As, workshops, quiz nights, themed food and drink packages, ‘gala’ evenings For more in-depth look at what operators are doing to enhance the cinemagoing experience, check out our blog at the link in the comments ⤵️

Team DX were in Haugesund for the Norwegian International Film Festival last week 👋 It was great to catch up with our Norwegian customers and discuss the potential of the upcoming national and international film slate, which looks incredibly promising! Here are some highlights from the festival: ➡️ A panel on creative marketing for Aki Kaurismäki’s 2023 indie hit Fallen Leaves. Distributors from Taiwan, Czechia, and Norway shared their audience-engagement strategies that drove the film’s success, including ‘Knitting Cinema’ screenings, short-form Instagram content, influencer partnerships, and creative merchandising. ➡️ A talk on AI tools for filmmakers with contributions from Midjourney and Microsoft, and how they can support production, design, and concept-development, as well as addressing audience concerns and challenges. Our CEO Martin Berg contributed to the debate with an animated talk on the topic. ➡️ Insights into the future of VR animation, expanding animated-film worlds onto digital platforms to engage new audiences and push creative boundaries.

Team DX are in Haugesund for the Norwegian International Film Festival this week 👋 Our CEO Martin Berg gave an animated talk sharing our thoughts on AI ⤵️ - Why it’s so ‘in fashion’ - The opportunities it can create for the cinema industry - How to stay curious and excited in the face of an unpredictable future We also enjoyed a positive, opening keynote speech from Phil Clapp (of UKCA / UNIC) 🎦 We’re looking forward to discovering all the exciting new films from the Nordics and beyond, including several World Premieres!

Hey cinemas! 👋 We’ve all heard the words Metaverse, NFTs, Web3, etc. being talked about across the film and exhibition sector, but what do they actually mean? 🤷 Here’s our mini jargon-busting guide, with simple definitions to demystify these terms and help you better understand these concepts and technologies, and how they interlink. No more techy word salad! 🥗

Lack of digital transformation in the cinema sector is negatively impacting growth and competitive customer experiences. So, what’s the solution?💡 Today’s audiences expect seamless, convenient, and personalised online experiences as standard, but without integrated TMS and cinema management systems, many operators are: - Unable to provide smooth online booking experiences expected by customers - Wasting valuable time and resource on laborious admin tasks = less time for audience development, or innovative marketing - Missing out on vital data and insights to support effective business decision-making and operational efficiencies - At risk of human error or/ faults disrupting the cinemagoing experience How can Open APIs change the game? 🖥️ Open APIs (Application Programming Interfaces) allow different software systems to communicate effortlessly. For cinema operators, this means: - Streamlined Operations: Routine tasks are automated, freeing up time to focus on enhancing the customer experience - Better audience engagement: Data is leveraged to enable more personalised marketing, optimised checkouts, dynamic ticketing and upselling opportunities - Seamless Integration: All your cinema systems are interconnected - from ticketing to CRM - so everything works harmoniously By adopting open APIs, cinemas can not only improve efficiency but also provide a more tailored experience for moviegoers.🍿 Our Business Development Manager Guillaume Branders’ latest article for CTC magazine explores the advantages and necessities of open APIs to transform cinema exhibition. Read the full article in the comments.

Hey cinemas! 👋 Looking to get started with TikTok to engage with new or younger audiences? Here are some tips… TikTok is now the fastest growing social media platform, with 1.65 billion users worldwide, and #FilmTok generating hundreds of millions of views! 👀 Recent studies also show a direct correlation between users seeing TikToks about films and booking tickets. TikTokkers LOVE sharing their cinema visits and film recommendations, uncovering cinema snack hacks, ticket offers, date night ideas, and making their own edits and remixes of trailers and film clips. If you’re looking to connect with the #FilmTok community, we’ve shared some pointers on getting started below. ⤵️ Love this and want more marketing insights designed for cinema operators? Download our free Film Forward: Operators Guide to Elevating Your Marketing at the link in the comments…

What’s been your favourite film so far from this record-breaking blockbuster summer? ⤵️ As #DeadpoolandWolverine follows #InsideOut2 into the record books, things are looking up at the box office. Here are a few numbers to motivate you: - Deadpool & Wolverine tipped over $820 million globally over the weekend, now officially the highest R-rated movie of all time 🦸 - Inside Out 2 is giving us ALL the feelings, currently standing at $1.5 billion globally, now the 10th biggest film of all time - The Minions are hot on the animation trail, as Despicable Me 4 broke over $750 million globally after a month in cinemas But it’s not all just mega-movies... Indie/horror is also having a moment with small-budget films scoring far above expectation with cinemagoers 👻 Neon’s Longlegs surprised everyone, grossing $73 million globally against its reported $10 million budget - also the distributor’s top-grossing domestic hit Thelma, a feelgood, low-budget comedy starring 94-year-old June Squibb, has grossed almost $9 million globally! There’s still a number of predicted big hits on the way, with Borderlands, Alien: Romulus, Joker: Folie a Deux and Beetlejuice Beetlejuice all hoping to carry on the summer sizzle, leaving team DX feeling very positive!

☀ Hard to believe #CineEurope ended more than a week ago! We had an incredible week in Barcelona, catching up with friends old and new, exploring industry trends and developments with insights from the very best in our sector, but also enjoying incredible trailers and films on the big screen. Check some of our key takeaways from this year’s edition via the link in our comments ⤵

That’s a wrap on #CineEurope! 🎬 As always, we had a fantastic time, catching up with friends old and new, with a special mention to Jan Runge, Elise Brandt and our Finnish friends. Kippis! 🥂 DX had the great pleasure and honour of moderating two insightful sessions this year, with high level speakers sharing a wealth of valuable insights. 👀 Overall, we’re coming away with a positive outlook on the next few years and a sense of optimism - the 2025 film slate looks stacked and we are all feeling uplifted by the recent box office success of Inside Out 2 - things are looking up! 📈 Some highlights: ✅Studios reminded us about the importance of showmanship, Paramount especially went all out (in costume!) with a super creative intro to their Gladiator 2 sneak preview! ✅ Despite the challenging economic climate, cinemas continue to invest in the experience, with fantastic new sites being built such as ICTA award winner The Light, Redhill 🎞️ ✅Image, sound and comfort remain key investment focuses for operators - but we need to look beyond and deliver on every step of the cinemagoing journey, including a digital experience that competes on the same level as other entertainment sectors ✅ Great range of topics explored during the many insightful sessions, from leadership skills to the power of partnerships with an inspiring presentation from the McLaren F1 Team 🏎️ ✅ It’s up to everyone in the cinema sector to shout about our strengths, and build a positive narrative around the industry We’re leaving Barcelona feeling positive and energised, ready for some exciting months ahead! 👋