Amanda Batula teases ‘magical’ swimsuit line — and says every style will have one thing in common
Summer should be fun — and swimsuits should be supportive, according to Amanda Batula.
The “Summer House” star is known for her antics in the Hamptons house, but fans of the Bravo show also tune in every week to see what the 33-year-old reality star is wearing, both at the beach and while lounging in bed.
Season 8 of the reality show documented Batula’s quest to branch out from husband Kyle Cooke’s Loverboy brand and start her own creative venture, with the stunning star sharing her goal of launching a swimwear line.
While Cooke, 42, wasn’t exactly keen on the situation — having a full meltdown after a boozy boat day and later getting into a fight with Batula’s BFFs Ciara Miller and Paige DeSorbo over the matter — there was no question that the former graphic designer would be flooded with offers to make her dream a reality once the argument aired.
Earlier this month, the brunette beauty announced that she’s launching Amanda Batula Swim in partnership with South Moon Under early next year, confirming that a key focus was offering bikini tops for those with larger breasts.
“I wanted to do something for me and a project that I felt passionate about, and I didn’t want to just come out with anything that’s sort of already out there,” she told Page Six Style in an exclusive video interview.
“So I thought about where, in my mind, there was a gap in the market, and I was having a hard time finding bathing suits that fit me the way that I wanted them to fit and that were comfortable and adjustable and supportive.”
Continued Batula, “South Moon Under reached out and was like, ‘Hey, we want to help you make this thing a reality.’ And I was like, ‘Okay, I’m not good with logistics on the business side of anything. Kyle doesn’t want to work with me. So yeah, let’s get together.’ And it’s been absolutely magical ever since.”
Fans can expect three drops from Batula, sold exclusively at South Moon Under — a retailer that stocks Bravolebrity-loved brands like Boys Lie, Amanda Uprichard, Agolde, Free People, Rails and more — starting in February and timed to the winter, spring and summer seasons in 2025.
“I think as we come out with these three different drops, we’ll get people’s feedback and we’ll sort of evolve,” Batula tells us, “because right now it’s just based on me and my body. And, I am the fit model — which is crazy and scary.”
We got a sneak peek at the designs, which will be priced from $60 to $180 and include a cherry print, pink-and-red contrast piping and a green gingham pattern, among other eye-catching details.
One thing Batula is looking to incorporate into all of her designs? Underwire.
“I think that it really helps shape your boob. I think sometimes swimwear can be kind of unflattering when you have larger natural breasts and you’re in your 30s and they’re not, you know, they don’t sit cute and perky. So underwire is super important and I think it really helps give good shape,” she says.
And Batula tells us that while her husband hasn’t been involved in her latest project, having support from Miller and DeSorbo — the latter of whom has been hounding her for a pink design — has meant “everything.”
Watch out, Loverboy — summer 2025 is going to be all about Amanda Batula Swim.
