Rhanny Belle Urbis

Great communication should be established with a client - let the client specify what he/she wants and listen well. When a client uses the words "want" and "must" too often, I don't waste time arguing. After listening to the client, I just go down to work and come up with: 1)a design that works with his/her specified content. I make sure that everything that he/she specified is included in the design so that he/she feels heard 2)create another content that I, as a content creator, see as the better alternative. I'll show the two samples and let her decide. This is the best way to convince a client to consider my suggestions. It is better to show him/her than to argue.

Delivering great and quality work even in tight deadlines has always been my work ethic. Prioritizing has always been the key to this. It is not just about giving more time to a certain project but also scheduling so that projects are given attention based on the need to do so. So, even if a project has a later deadline than another one, I sometimes provide more time for the latter because that's what is needed to achieve quality.

It is important to set clear brand values and choose the right ambassador to send this message - an ambassador who shares the same values so that problems won't arise. Authenticity is not a problem when a brand chooses the right ambassador - one who has the passion to drive herself forward as much as it does for the brand.

I listen first when there are varied opinions, that's the reason why we have two ears and only 1 mouth. I see discussions as means to make further improvements and more polished outcomes. After carefully assessing the points given, I'll direct everyone to the basics of branding in the local aspect: 1) What's the prevailing culture of our target market (Gen-Z, Millenials, Professionals)? 2) What medium to use in consideration of this culture (language, buying trends, prevailing and trending topics among them, university/school/work culture)? The best way to resolve divided opinions is to go back to the basics and from there, everyone can start to re-assess their points and eventually, agree on what to do exactly.

I follow Social Media accounts that have the same interest and I share discussions regarding recent updates, trends, and technologies. Google Alerts help a lot with the latest news and usually whatever news I pick up, I share it on my network.

One thing I have learned when I am overwhelmed with work is to take a 15-minute break, sort through things and get back to work with a more focused mind. By then, I am able to tell which job requires my attention in next twenty-four hours and what can be done in the next 2 days. That's how it works for me. I only allow myself to labor hard for 3 straight days when projects are overflowing. And, I make sure that I don't exceed 12 hours of work in a day. Why? The mind and the body need to rest. It is the secret to quality work with fast turnarounds. After 3 days of overtime and heavy workloads, I go back to the normal cycle of 9 hours of work. And, then, I can go into overtime offensive again.