Adlook

🚀 Exciting News from Adlook 🏆 We’ve just shared a detailed recap of our recent success at Brand 100 Brazil, where Adlook was honored last week with the 2024 Innovative Supplier Award! 🌟 This milestone wouldn’t have been possible without the exceptional efforts of our team and partners. Our VP of Sales Brazil, Ana Paula Santamaria Zeizer, together with Andre Coiro, our Client Development Director, led a powerful panel on generative AI's impact on programmatic campaigns, featuring insights from Mars and EssenceMediacom BR. This award is a testament to our dedication to delivering cutting-edge solutions and exceptional results. Want to know how we’re shaping the future of digital advertising with cutting-edge AI solutions? 👉 Read the full story here: https://lnkd.in/dRmQj7xp and discover the insights shared by our team. --- 🇧🇷 Notícias empolgantes da Adlook 🏆 Acabamos de compartilhar um resumo detalhado do nosso recente sucesso no Brand 100 Brasil, onde a Adlook foi homenageada na semana passada com o Prêmio de Veículo Mais Inovador de 2024! 🌟 Esse marco não teria sido possível sem os esforços excepcionais de nossa equipe e parceiros. Nossa VP de Vendas Brasil, Ana Paula Zeizer, junto com André Coiro, nosso Diretor de Desenvolvimento de Clientes, lideraram um painel poderoso sobre o impacto da IA generativa em campanhas programáticas, apresentando insights da Mars e EssenceMediacom. Este prêmio é um testemunho da nossa dedicação em oferecer soluções inovadoras e resultados excepcionais. Quer saber como estamos moldando o futuro da publicidade digital com soluções de IA de ponta? Leia a história completa e descubra os insights compartilhados por nossa equipe. #Innovation #DigitalAdvertising #Brand100 #Adlook #AI #ProgrammaticAdvertising

📢 Another Team Update 📢 We are excited to share that Stanisław Grabowski has joined Adlook as our new VP of Brand Strategy! In his role, Stanisław will lead product marketing, ensuring our values and effective solutions are recognized in the market while overseeing our global communication strategy and engaging with key clients. “Stan is a visionary and an incredibly dynamic leader. Such a strong addition to our team is proof that our ambition to establish a solid presence in the global market and increase Adlook's brand recognition is translating into tangible actions,” says Mateusz Jędrocha, Chief Product Officer at Adlook. With over 20 years of experience in marketing strategy within the WPP group, Stanisław previously served as Managing Partner at EssenceMediacom Poland, where he focused on product excellence and customizing services to meet client needs. His expertise will help elevate Adlook’s position in the digital advertising landscape. “Adlook impressed me with its vision for the future of digital advertising, seamlessly combining advanced technologies with a commitment to online privacy. I am thrilled to be embarking on this new journey,” says Stanisław. 🎉We look forward to the innovative strategies and insights Stanisław will bring to our team as we continue to lead in the digital advertising space! 🎉 #Adlook #BrandStrategy #DigitalAdvertising #TeamGrowth

🌟 Explore Data-Driven Strategies in Digital Advertising with Ben Staves 🌟 Dive into our latest Brand Master Talks interview with Ben Staves, Head of Digital at Sky Media Ireland. Ben shares his insights on navigating the dynamic digital landscape, where data plays a pivotal role in driving growth and innovation. Key Takeaways: • The evolution and growing importance of programmatic advertising. • The shift towards transparency and measurement in digital campaigns. • The rising influence of social media in the advertising mix. • How a cookieless future opens doors for new market entrants. • The role of AI in optimizing data use. 👉 Read the full interview: https://lnkd.in/dikziH8s #DigitalAdvertising #Programmatic #AI #DataStrategy #BrandMasterTalks

🎥 Introducing Our New Video Series! 🔥 We’re beyond excited to launch "Ahead of the Market" – a series where we explore the latest trends and innovations in the adtech industry with our trusted business partners. 🤝 Each episode dives into a key question, with industry leaders providing actionable insights in just a few minutes. ⏱️ 🎬First up: We’re kicking off with a hot topic that’s transforming programmatic automation marketing – Attention Metrics. 💡 From this inaugural video with Jordan Weiers, Senior Director of Partnerships and Business Development at Adelaide, you’ll discover: 🚀 Why attention can help you boost upper-funnel awareness. 🎯 Why you should consider optimizing for attention. Ready to discover how focusing on attention can revolutionize your marketing strategy? Don’t miss out – watch the video now for expert insights! 👇 #Programmatic #AttentionMetrics #AheadOfTheMarket #Adelaide #Adlook #ThoughtLeadership

🎉 Exciting Leadership Update! 🎉 We're excited to share that Viktor Zawadzki has taken on a new role as Vice President of Platform Partnerships, following his successful tenure as VP Sales for Western Europe. "Our strategy is to forge alliances that enhance our strengths and deliver significant value for advertisers. By combining the most advanced deep learning-based algorithm in the market with innovative tech solutions from partners, we are moving beyond simple integrations and creating value-added offerings that set our platform apart." - said Viktor Zawadzki. In this pivotal role, Viktor will spearhead the development, onboarding, and management of our strategic partnerships with industry-leading companies. By leveraging both new and existing relationships, the Platform Partnerships team will continue to deliver cutting-edge solutions that exceed client expectations and keep us at the forefront of industry innovation. “Viktor’s extensive industry experience makes him uniquely qualified to lead our strategic partnership initiatives. His deep understanding of the industry and proven ability to foster impactful collaborations will be instrumental in driving the next wave of growth within the evolving open web ecosystem.” said Mateusz Jędrocha, Chief Product Officer of Adlook. #NewBeginnings #TeamGrowth #Leadership #Innovation #Partnerships #TeamUpdate #Adlook #MarketLeadership

Excited to share that we are hosting a panel today at the Brand 100 Brazil 🇧🇷 Ana Paula Santamaria Zeizer and Andre Coiro will be discussing the impact of generative AI in programmatic media campaigns. We’ll be joined by Gustavo Varandas from #MARS and Danillo Macedo Pereira Tenório from #Essencemediacom to dive deep into this transformative topic and share some exciting results and industry insights. Looking forward to an engaging conversation and to exploring the future of media with you all! We hope to see you there  — Animados em compartilhar que faremos um painel hoje no Brand100 Brasil 🇧🇷 Ana Paula Zeizer e André Coiro discutirão o impacto da IA generativa em campanhas de mídia programática. Estaremos acompanhados por Gustavo Varandas de MARS e Danillo Tenório da Essence Mediacom para mergulhar fundo nesta conversa e compartilhar alguns resultados interessantes e insights da indústria. Estamos ansiosos para explorar o futuro da mídia com todos vocês! Esperamos ver vocês lá

Discover the latest insights from Prasad Ghag, Global Head of Media, Digital, & Strategic Planning at Sanofi’s Consumer Healthcare Business, in our Brand Master Talks series. Learn how Prasad drives digital growth through responsible and sustainable advertising practices. Key Takeaways: • The importance of the right message for the right audience at the right time. • Preparing for a cookieless future. • The quest for more first-party data. • The impact of search changes. • Addressing advertising’s carbon footprint. Gain valuable perspectives on how to create a cleaner advertising ecosystem. 👉 Read the full interview: https://lnkd.in/d2N--vha #DigitalMarketing #Sustainability #FirstPartyData #CookielessFuture #BrandMasterTalks

We are sharing Adlook's standpoint on Google's recent announcement, voiced by our CPO, Mateusz Jędrocha, highlighting how these changes will impact our industry.

📢 We are thrilled to announce that Mateusz Jędrocha (previously Vice President of Branding Solutions) has been appointed as the Chief Product Officer (CPO) of Adlook. 🚀 “During this critical time for the industry, product quality and innovation are more important than ever. I look forward to driving our product strategy and ensuring that Adlook continues to lead with cutting-edge solutions that meet and exceed industry standards.” - said Jędrocha. In his new role, Mateusz will lead our product team, reinforcing Adlook’s commitment to investing in product quality and development. This strategic move aims to ensure sustained growth and cement our market leadership. “Mateusz has been an instrumental part of our company, and I am thrilled to see him ascend to this new role.” - said Kuba Kossut, CEO of Adlook. #Leadership #Innovation #ProductDevelopment #MarketLeadership #Adlook

🌟 Explore the Future of Digital Marketing with Ashwin Naiksatam 🌟 Dive into our latest Brand Master Talks interview with Ashwin Naiksatam, Senior Digital Marketing Manager at Lenovo. Ashwin shares his insights on how AI and human collaboration, or 'humation,' are shaping the future of digital marketing. Key Takeaways: • Social media's growing priority over search engines. • AI's role in customization and speed to market. • Opportunities in private marketplaces. • Lenovo's 'humation' approach for optimal results. Discover how AI and human intelligence together drive success in the digital age. 👉 Read the full interview: https://lnkd.in/gJWwy9nK #DigitalMarketing #AI #SocialMedia #Humation #BrandMasterTalks