Buying suite with endless possibilities
![Verve DSP Verve DSP](https://verve.com/wp-content/uploads/elementor/thumbs/verve-dsp-qpjy7i4itp48uqjlfhouesodguecru0rvaiawr537s.jpg)
100% customizable
Customized
Transparent pricing
Cognitive
Privacy-centric buying
Transparent
Local focus, global scale
Global
One size does not fit all
No two media planners or buyers are alike. Your budget, objectives, data assets, creatives, targeting, and reporting are different. That's why we offer the flexibility to customize a DSP to your campaign needs and operational outcomes with additional modules and flexible APIs to build the DSP that fits your goals.
Intuitive campaign management UI
![](https://verve.com/wp-content/uploads/2024/06/onesize_graph.jpg)
- Customizable bidder
- Flexible data onboarding
- Local supply and integrations
- Customizable reporting stacks
- Custom billing integrations
From discovery to purchase, plan and deliver outcomes at every step
![](https://verve.com/wp-content/uploads/2024/06/planning-977x1080.png)
Multi-screen planning
Unify your marketing budget optimally, across all devices and digital channels. Streamline your brand presence through key decision stages in the customer journey.
Campaign types
- Branding
- User acquisition
- Retargeting
- Performance
Channels
- Desktop
- Mobil
- CTV
- DOOH
Buying models
- Programmatic guaranteed
- Private marketplace
- Open marketplace
Effortless media and data activation
Activate your first-party CRM data and people-based graphs from identity partners, or use our proprietary audiences at scale across channels and on any media format of your choice.
Media
- Display
- Video
- Native
- Audio
Data activation
- First-party CRM
- Identity graphs
- Proprietary audiences
![](https://verve.com/wp-content/uploads/2024/06/activate.png)
![](https://verve.com/wp-content/uploads/2024/06/optimize.png)
AI-powered optimization
Access high-quality media sourced through direct publisher relationships on our omnichannel marketplaces. Automate inventory management and execute your guaranteed or non-guaranteed cross-channel spends with confidence.
- CPA, CPC, CPE, CPM, CPI
- Viewability
- Video completion rate
- Creative optimization
Privacy-centric audiences that beat cookies and identifiers
Get a complete range of privacy-centric audiences built from consented data signals and curated from our first-party and third-party inventory sources.
Contextual targeting
Target relevant moments by analyzing content in real time.
Universal IDs
Use privacy-centric, shared IDs to activate audiences without cookies.
Cohorts
Activate audiences securely on mobile devices, without using IDFA or GAID.
![](https://verve.com/wp-content/uploads/2024/06/privicaycentric.png)
Powered by outcome-driven, glass box AI
Decision engine
Automated prediction models and decision logic, combined with a custom bidder, continually optimize toward outcomes to maximize your return.
Analytics engine
Log-level data, combined with powerful analytics, tells you what drives conversions and where you can further optimize.
Fraud defense
Robust, quality frameworks and partnerships prevent any instances of fraud, safeguarding every dollar spent.
No matter what your goals are, we have a solution
When it comes to driving campaign results, it’s critical to have proven solutions that have helped brands capture the attention of their audiences globally.
Contextual targeting
Maximize outcomes without identifiers. Discover, analyze, and activate 100% of programmatic traffic using our next-generation contextual engine, powered by Moments.AI.
Smart tagging
Data segmentation made easy! Get the flexibility of building robust customer profiles, and tweak them to your liking, all while complying to digital privacy regulations.
Cookie-less tracking
Track success without the use of third-party cookies. The server-side solution also allows for measuring both post-click and post-view conversions.
Smart retargeting
Built to help you focus targeting budgets on high-value prospects, the omnichannel solution delivers >45% increase in efficiency versus standard retargeting.
Flexible data visualization
Make your campaign data work your way, for your process. Use our flexible connection to Google Data Studio to blend, combine, and visualize your data to unlock new insights.
Dynamic creative optimization
Deliver dynamic creatives with control over the layout, brand identity, and rules that facilitate the best-possible alternative products in the creative.
High-impact creatives
Built-in creative integrations empower you to deliver high-impact units without any setup hassles or campaign discrepancies — and much more cost-efficiently.
Smart creatives for DOOH
Smart Ads combine your first-party data with custom algorithms to power unique DOOH creative campaigns that deliver on an average 8% sales uplift for brands.
Here’s how leading brands deliver success with Verve
More than just technology
We put our hearts and minds behind your success. Get access to dedicated growth, tech, and creative experts who will guide you with best practices to stay ahead of the curve, every single day.
Creatives
No need to spend countless hours making your ads look pixel-perfect. We’ve got you covered.
Technik
Lean on our expert engineering team to tackle your toughest problems.
Strategy
Work with our campaign strategists to identify winning campaign strategies.
In-house
Your campaigns, your way. Take media buying and trading in-house with our intuitive UI.
Managed
Have no programmatic expertise? Let our experts guide and help you grow your campaigns.
White-label
Select your desired DSP setup and bring your brand to life for your clients quickly.