Mafalda Honório

To really understand your audience is not easy. It involves research with impeccable questionnaires - clear, unbiased, and designed to gather valuable insights; individual interviews - to delve deeper into individual perspectives, experiences, and preferences, they provide an opportunity to explore nuances that may not emerge in a group setting; focus groups - can uncover shared opinions, highlight divergent views, and provide a more comprehensive understanding of audience needs; meet the audience in their own space - can provide valuable context for tailoring content. To truly comprehend your audience, you need to go beyond surface-level data and engage in meaningful interactions. It’s the only way to deeply connect with your audience.

Maintaining harmony between product and brand communication is crucial. Consistency ensures a unified message, reinforcing brand recognition and trust. Product communication should mirror the brand's identity, values, and visual elements, fostering credibility.This consistency also has to happen across different communication channels and touchpoints. Inconsistency across channels may create confusion or distrust, hindering the audience's understanding of the product's value. Emphasizing the need for a cohesive and clear message is important to prevent potential negative impacts on brand perception and customer engagement. Consistent and effective communication is crucial for building trust and ensuring a positive impression on the target.

When positioning a product there are mandatory questions you have to ask: - Who is your target? - What do they want/need? - Is your brand purpose aligned with your target? - Is your product the answer for your target needs? - - Who are your competitors, what are their strengths and products? - What is your product’s USP? - Why should consumers choose your product over alternatives? These questions serve as the foundation for a robust product positioning strategy, ensuring a comprehensive and effective plan.

In my experience, effective feedback must be crystal clear, incorporating specific examples of both positive aspects and areas of improvement, paired with a comprehensive contextual explanation. Without concrete examples, feedback may seem theoretical, diluting its impact and purpose. Clear instances minimize ambiguity, and pinpoint areas for enhancement. Sharing personal experiences in similar situations is also important. It fosters relatability, showing that challenges are universal and emphasizing the value of learning from mistakes in professional development. This approach strengthens the connection within our team and ourselves, creating an environment where team members feel understood and motivated to succeed.

A mentor, with valuable experience and knowledge, provides valuable advice, encourages stepping out of the comfort zone, and offers crucial feedback, including the tough questions. Mentors assist in defining and refining strategies through idea exchange and shared experiences. Mentoring is definitely crucial in defining our own brand and on helping others doing it.