Mariana Pires Silva

Mariana Pires Silva

Lisboa, Lisboa, Portugal
28 mil seguidores + de 500 conexões

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Sobre

I am passionate about communication. PR and events made me a fast thinker where I learned…

Artigos de Mariana

Atividades

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Experiência

  • Gráfico Gato Preto

    Gato Preto

    Lisbon, Portugal

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    Lisbon, Portugal

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    Lisboa

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    Lisboa

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    Lisboa e Região, Portugal

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    Quinta da Fonte

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    Lisboa e Região, Portugal

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    Lisboa

Formação acadêmica

  • Gráfico University of London

    University of London

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    The aim of the course is to change the conception of brands as being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter" along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an external promise to customers, but a means of executing business strategy via internal brand-led behaviour and culture change.

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    O programa executivo em eCommerce Management tem como objetivo dotar de uma visão estratégica e de gestão sobre o eCommerce, tão necessária no contexto atual e futuro.

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    Focus on the subject Lobbying and Government Relations in the European Union (EUPRERA);
    Interaction with top manages of multinational companies and 56 students from 10 different nationalities and five colleges from the European Union during 18 days.
    Was a fantastic experience to acquire knowledge and international work experience.

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    As a student at INP I got to identity through the axles of innovation, responsibility, the need for human relationship and pragmatism, which allow 21st century individuals to adapt to many different contexts, interacting with them in the construction and maintenance of organizations and societies to ensure the objectives of individual and collective progress.

Licenças e certificados

Experiência de voluntariado

  • Social Responsability

    Casa Ronald McDonald

    - 1 ano 1 mês

    Infantil

Publicações

  • Responsabilidade Social for Dummies

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Projetos

  • Methodological project on Social Networks - TMN and VODAFONE

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    I started the study with the question: "Do these two big telecommunication companies (TMN and Vodafone) in their online plataforms like websites and Social Media consider young people as one of the most relevant public? Are these companies using the best techniques to persuade and entice this audience? Considering several hypotheses, I justified the answer in the conclusions
    Evaluation criteria: Oficcial Website, its structure, language, technical, interactivity, the update of the…

    I started the study with the question: "Do these two big telecommunication companies (TMN and Vodafone) in their online plataforms like websites and Social Media consider young people as one of the most relevant public? Are these companies using the best techniques to persuade and entice this audience? Considering several hypotheses, I justified the answer in the conclusions
    Evaluation criteria: Oficcial Website, its structure, language, technical, interactivity, the update of the information, the content of communication, accessibility of the network, official blogs, facebook, twitter, among others.

Idiomas

  • Português

    Nível nativo ou bilíngue

  • Inglês

    Nível avançado

  • Espanhol

    Nível avançado

  • Italian

    Nível básico

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