MEDIAVINE INCREASED OPENRTB NATIVE DEMAND VIA PUBMATIC PARTNERSHIP

Mediavine, founded in 2004, now exclusively represents 10,000 publisher partners and is a Comscore Top 20 property.

THE CHALLENGE

Mediavine launched its OpenRTB-based native solution in late 2020 to diversify demand for existing ad placements.

This was a great alternative to the standard 300×250 banner, offering advertisers and users an engaging ad experience to combat “banner blindness.” Building their own OpenRTB native solution allowed Mediavine to control the look and feel of native ads. However, Mediavine still faced challenges in driving more native demand.

THE SOLUTION: PUBMATIC'S SCALE & SPEED

PubMatic’s OpenRTB native support and scaled DSP portfolio enabled a smooth integration, seamless launch, and expedited ramp-up.

After only two months live, PubMatic had risen to become Mediavine’s number-two OpenRTB native partner. Since launching native with PubMatic, Mediavine has achieved a 24% increase in monthly native revenue.

SUCCESS BY THE NUMBERS

By partnering with PubMatic, Mediavine saw a significant uplift in monetized impressions, average CTR, and revenue.

26%

Average
impression lift1

65%

Average
CTR lift2

24%

Average lift
in revenue3
1Average lift in impressions from native OpenRTB inventory via PubMatic
2Average lift in CTR based on the last 30 days of data via PubMatic inventory
3Average lift in revenue from native OpenRTB inventory via PubMatic
 

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