PubMatic In The News

Disney+ Hotstar, India’s streaming platform offering a wide range of content across Indian and international titles, has selected PubMatic to enable programmatic monetization of content across multiple buying channels, including audience based and 1:1 private marketplace (PMP) and programmatic guaranteed campaigns.

The information will help publishers effectively monetize their inventory while providing buyers with the advanced targeting required to meet their performance and reach goals.

The appointment of Michael Puriz in the role of Director, Commerce Media and Thorsten Feldhege as Director, Advertiser Solutions, Brand Direct, sees the Central and Northern Europe teams grow.

The study highlights the campaign that successfully minimized carbon emissions by 2.09 tonnes equivalent to 16,000 kilometers driven in a car.

Former Criteo exec, Tim Rogers, joins as Vice President of Commerce Media; Amazon Ads, Walmart Connect alum, Somesh Bindu, joins as Vice President of Product Management