Targeting or tailoring?
Mark Health Serv
.
2008 Spring;28(1):32-7.
Authors
Kristina L Schmid
1
,
Susan E Rivers
,
Amy E Latimer
,
Peter Salovey
Affiliation
1
Department of Psychology, Yale University, USA.
PMID:
18389854
PMCID:
PMC2728473
No abstract available
MeSH terms
Choice Behavior
Humans
Marketing of Health Services / methods*
Marketing of Health Services / organization & administration
Persuasive Communication*
Vereinigte Staaten
Grants and funding
R01 CA068427/CA/NCI NIH HHS/United States
R01 CA068427-10/CA/NCI NIH HHS/United States