In this paper, we report a fully automated experimental apparatus for measuring Seebeck coefficient and electrical resistivity of a sample simultaneously in a temperature range of 100-600 K. The Seebeck coefficient is measured using a quasi-steady temperature differential method in which two ceramic heaters are employed to alternately heat the sample. The sample holder is designed to reduce temperature disturbance on its base during a measurement cycle. To demonstrate the accuracy and reliability of the experimental setup, we have performed tests on reference materials including constantan and platinum.