Owing to their excellent optoelectronic properties, quasi-2D perovskites with self-assembled multiple quantum well (MQW) structures have shown great potential in light-emitting diode (LED) applications. Understanding the correlation between the bulky cation, quantum well assembly, and optoelectronic properties of a quasi-2D perovskite is important. Here, we demonstrate that the dipole moment of the bulky cation can be one of the fundamental factors that controls the distribution and crystallinity of different quantum wells. We find that the bulky cation with a moderate dipole moment leads to moderately distributed well-width MQWs, resulting in a superior device efficiency due to the simultaneous achievement of favorable optical and electronic properties. The peak external quantum efficiency and the maximum luminance of the champion device are 10.8% and 19082 cd m-2, respectively, positioning it among the best-performing quasi-2D green perovskite LEDs without further surface passivation or additive doping. This work provides a perspective on the rational design of bulky cations in quasi-2D perovskite LEDs, which is also essential for the development of other mixed-dimensional perovskite optoelectronic devices.