Building a Strong Local Reputation

Clin Sports Med. 2025 Jan;44(1):27-31. doi: 10.1016/j.csm.2024.03.003. Epub 2024 Apr 4.

Abstract

Establishing a strong local reputation is essential for growing your practice. Primary care physicians, pediatricians, physical therapists, athletic trainers, and fellow orthopedic surgeons are key sources of referrals for new and old practices alike. Additionally, there is nothing better than a referral from a satisfied patient, whether it is through word of mouth to their friends and family members or publicly through an online review website. It is important to bear in mind that anyone could be a potential patient, or a source of a new patient referral. There are a number of ways to hit the ground running and establish a local reputation to grow a new, or even established practice.

Keywords: Community outreach; Early practice; Practice management; Reputation.

Publication types

  • Review

MeSH terms

  • Humans
  • Orthopedics*
  • Practice Management, Medical / organization & administration
  • Referral and Consultation
  • Sports Medicine