Protein kinase C activity and cell proliferation in rat proximal colonic mucosa were determined following diet modification with select fibers and fats for 3 wk. Rats were assigned to one of nine dietary groups: three fibers (cellulose or pectin at 6 g/100 g diet or fiber free) x three fats (beef tallow, corn oil, fish oil at 15 g/100 g diet). Protein kinase C activity was determined by measuring the phosphorylation of a highly selective synthetic peptide derived from myelin basic protein. In vivo cell proliferation was measured by bromodeoxyuridine incorporation into DNA. There was a significant main effect of fat (P = 0.0008) but not fiber (P = 0.375) on the ratio of membrane to cytosolic protein kinase C with diets containing fish oils resulting in the highest ratios, corn oils in the lowest ratios and beef tallow producing an intermediate ratio. There was an interactive effect of fat and fiber on the proliferative zone (P = 0.04). Pectin resulted in a significantly greater proliferative zone than did cellulose and the fiber-free diet but only when the fat source was corn oil. There was a positive correlation between proliferative zone and both membrane protein kinase C activity (r = 0.76, P = 0.02) and protein kinase C membrane:cytosol ratio (r = 0.64, P = 0.06). Although the positive relationship between proliferative zone and protein kinase C activity has been reported previously, the high membrane protein kinase C activity found with fish oil supplementation compared to the low activity found with corn oil supplementation was unexpected.(ABSTRACT TRUNCATED AT 250 WORDS)