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Customer Data Platform pricing

Unlock the potential of your engineering, marketing, and product teams with our customer data platform. Discover pricing options and learn more from Twilio Segment.

Which plan is right for you?
Profiles

Unify

With Unify, combine real-time events with warehouse data to build unified profiles and empower teams across the business to use trusted data to build 1:1 personalized experiences.

Custom Pricing

Get a demo

What you can do with Unify:

Enable engineering teams to:

  • Collect and unify real-time events with customer data in the warehouse

  • Automatically generate identity-resolved profiles

  • Enrich and activate unified profile data to 450+ destinations

Profiles + AI

Unify Plus

Unify Plus provides your teams with all the capabilities in Unify and equips your business teams to create more targeted profiles using calculated and AI-powered predictive traits.

Custom Pricing

Get a demo

Everything in Unify AND:

Enable marketing teams to:

  • Create computed traits

  • Leverage AI to create predictive traits

Adaptive Customer Engagement

Engage

Engage is the most complete real-time CDP that enables your technical and business users to build and activate customer profiles and audiences anywhere.

Custom Pricing

Get a demo

Everything in Unify Plus AND:

Enable marketing teams to:

  • Create and manage audiences

  • Build AI-powered predictive and generative audiences

  • Orchestrate customer journeys and campaigns

Optional add-on

  • Audience & profile enrichment

  • AI-recommended audiences

Join the 25,000+ companies using the Segment platform

Crossfit

Complete CDP

With Engage, Unify Plus, and Unify, companies can start anywhere and activate everywhere, including their data warehouse, to get the most out of their current tech stack.

Illustration: Implementation Options

Real-time behavioral events

Support real-time use cases by capturing events from native sources, build audiences, and orchestrate personalized journeys across 450+ destinations.

Warehouse data

Leverage data already stored in the warehouse to enrich unified profiles, and build complex audiences to precisely target customers with personalized communications.

Get a demo

Compare CDP plans

Unify

Custom Pricing

Get a demo

Unify Plus

Custom Pricing

Get a demo

Engage

Custom Pricing

Get a demo
Complete view of your customer

Identity Resolution

Profile API

Profiles Sync

Profile Explorer UI

Traits

—

Predictive traits

—
Build personalized experiences with Twilio Engage

Audiences

—

—

Generative Audiences

—

—

Journeys

—

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Collect and send data anywhere

Sources

Destinations

Functions

Reverse ETL

Developer Tools

Public API
Usage and billing

Monthly tracked users

Custom volume

Custom volume

Custom volume

Throughput Limit

Custom

Custom

Custom

Seats

Unlimited

Unlimited

Unlimited

Payment method

Invoice

Invoice

Invoice

Contract length

Unlimited

Unlimited

Unlimited
Support

Email/Web support

On-demand videos and documentation

Dedicated Support

Available

Available

Available

Customer Success Manager

Available

Available

Available

Advisory Services or Professional Services

+ Add-on

+ Add-on

+ Add-on

Uptime SLA
Sicherheit

Account Security

Multi-factor authentication

Single Sign-on

Granular roles and user permissions

Certifications

HIPAA-eligibility

Available

Available

Available

Regional Segment (EU or US)

Add-ons

Engage

Audiences & profile enrichment

Enhance every customer experience with profile, audience, and event data from the warehouse.

Engage

AI-recommended audiences

Build more targeted audiences based on AI-powered product recommendations designed to drive conversions.

Get a demo

Focused on collecting customer data? Check out Connections

Get started for free and collect real-time event data from 450+ pre-built sources, including the data warehouse, and send unified customer data to your favorite marketing and analytics tools.

View Connection plans

Connections enables engineering teams to:

  • Collect and unify real-time event data with customer data in the warehouse

  • Send customer data to 450+ destinations

Frequently asked questions

To get an idea of your MTU count, add your monthly active users to the number of anonymous visitors you get per month. Some tools also call this metric "Monthly Unique Visitors."

Not for Customer Data Platform (CDP) plans. However, there is a 14-day free trial for the Connections Team plan. Learn more about Connections plans.

Yes! Segment Customer Data Platform (CDP) enables your team to start anywhere and activate everywhere, including your data warehouse and 450+ sources. If you are interested in a reverse ETL only plan, contact us.

No, you’re responsible for accounts that you register with Sources, Integrations, and Warehouse providers, whether they are paid or free.

Segment connects to your existing data warehouse and pipes in data collected from your Sources. You don't have to worry about the ETL or maintaining the data pipeline.

Protocols is included in each Customer Data Platform (CDP) plan.

Get a custom price quote

Customer Data Platform plans are designed to help your business achieve its customer activation use cases. Contact us for plan and add-on pricing.

Request a quote