Über uns
Chong Lee specialises in revitalising heritage brands with swag to resonate with younger…
Activity
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When being a brat is a marketing strategy and the client said yes! Thank you to the wonderful team at Yeo Hiap Seng (Yeo’s) for letting us go rogue…
When being a brat is a marketing strategy and the client said yes! Thank you to the wonderful team at Yeo Hiap Seng (Yeo’s) for letting us go rogue…
Liked by Chong Lee Ang
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From explaining the meaning of 'that's so Julia' to hearing 'that's so brat' around the office — that's what I love to see. 🤤 Thank you, Forsman &…
From explaining the meaning of 'that's so Julia' to hearing 'that's so brat' around the office — that's what I love to see. 🤤 Thank you, Forsman &…
Liked by Chong Lee Ang
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Yeo's CMO Chong Lee Ang Lee talks exclusively to Campaign Asia-Pacific's Matthew Keegan about why he decided to take a bet on Singaporean athlete Max…
Yeo's CMO Chong Lee Ang Lee talks exclusively to Campaign Asia-Pacific's Matthew Keegan about why he decided to take a bet on Singaporean athlete Max…
Liked by Chong Lee Ang
Erleben Sie
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Bildung
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INSEAD, Fountainebleau France, Heineken International Management Course
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Dean’s List 1995/96 (Faculty of Arts and Social Sciences)
Top Student (1997/98) -
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Best Soldier/Trainee Awards (1991)
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Projects
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Mr Muscle Clean Less Live More
See projectFlexible film for social media as part of Mr Muscle Clean Less Live More Campaign.
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Dumex Mamil All 'N One Formula
Super Premium Milk Formula with nutrients from 5 food groups for Growing Up Children.
Other creators -
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Dumex Mamil Precision Nutrition Launch
Functional copy for new launch of Dumex Mamil Precision Nutrition growing up milk formula.
Other creators -
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Heineken Shanghai ATP Sponsorship
Lead client for Shanghai ATP 2010 sponsorship.
https://www.youtube.com/watch?v=L22krbHm9w8Other creators -
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Heineken STR Bottle Worldwide Launch Shanghai
Worldwide launch of Heineken aluminium STR bottle with UV ink.
Summary Video:
http://www.youtube.com/watch?feature=player_embedded&v=bT3MwPVSB7M#!
Spoof viral video:
http://www.youtube.com/watch?v=s46VpWiGRB8Other creators -
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Sayang Mama
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Brand equity tv copy showcasing maternal devotion in the child nutrition categroy.
https://www.youtube.com/watch?v=IqEyoZAsghk
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Dumex Dugro Fruit & Veg Growing Up Milk
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Functional copies for Dumex Dugro Fruit & Veg:
https://www.youtube.com/watch?v=7TwQQgk1Xzc
https://www.youtube.com/watch?v=tQ1bA-VvIqMOther creators -
Honors & Awards
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Marketing Excellence Awards Gold (Branded Content)
Marketing Magazine
Dumex Chef Cilik is a 13-episode cooking gameshow on Astro RIA where parent-child teams learn about nutrition and eating healthy.
Languages
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Englisch
Full professional proficiency
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Chinese
Limited working proficiency
Organizations
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Malaysia Advertisers Association
Council Member
-Chairman for Malaysian Advertisers Congress (MAC) 2013
More activity by Chong Lee
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This video will help you to briefly understand on how to produce Yeo's Drink in Cambodia ❤️ The finest raw materials of Xia Ku Cao (Prunella…
This video will help you to briefly understand on how to produce Yeo's Drink in Cambodia ❤️ The finest raw materials of Xia Ku Cao (Prunella…
Liked by Chong Lee Ang
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Fresh from Busan. 2 entries submitted for SK-II. 1 Crystal. 1 Gold. The stars are aligned on Craig Road for Forsman & Bodenfors Singapore.
Fresh from Busan. 2 entries submitted for SK-II. 1 Crystal. 1 Gold. The stars are aligned on Craig Road for Forsman & Bodenfors Singapore.
Liked by Chong Lee Ang
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Congratulations Max ! Immensely proud of this young man, he carried the weight of our nation, fought hard and delivered in challenging conditions…
Congratulations Max ! Immensely proud of this young man, he carried the weight of our nation, fought hard and delivered in challenging conditions…
Liked by Chong Lee Ang
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I am a son of a taxi-driver. I appreciated Prime Minister Lawrence Wong’s uplifting national day rally speech. Wide-ranging tangible benefits for…
I am a son of a taxi-driver. I appreciated Prime Minister Lawrence Wong’s uplifting national day rally speech. Wide-ranging tangible benefits for…
Shared by Chong Lee Ang
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Tonight’s #NDR2024 was about charting a new way forward - a refreshed Singapore dream, where everyone can thrive and flourish on our own terms, in…
Tonight’s #NDR2024 was about charting a new way forward - a refreshed Singapore dream, where everyone can thrive and flourish on our own terms, in…
Liked by Chong Lee Ang
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Exceptional feat and achievement for a 17 year old !
Exceptional feat and achievement for a 17 year old !
Liked by Chong Lee Ang
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It’s not every day that you get to tell powerful and inspiring stories. Thanks to Yeo’s Singapore and Chong Lee Ang for giving me this platform to…
It’s not every day that you get to tell powerful and inspiring stories. Thanks to Yeo’s Singapore and Chong Lee Ang for giving me this platform to…
Liked by Chong Lee Ang
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🌟 Welcome home, Max! 🌟 On behalf of Yeo's, we extend our deepest congratulations on your extraordinary accomplishment as our nation’s youngest…
🌟 Welcome home, Max! 🌟 On behalf of Yeo's, we extend our deepest congratulations on your extraordinary accomplishment as our nation’s youngest…
Liked by Chong Lee Ang
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Super fun work connnecting our Glade client with the Season 4 launch of Emily in Paris. Influencer-led content and a hyper-LTO product on Tik Tok.…
Super fun work connnecting our Glade client with the Season 4 launch of Emily in Paris. Influencer-led content and a hyper-LTO product on Tik Tok.…
Liked by Chong Lee Ang
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Massive thanks to Donny Pereira, Sheryl Lim & Damian Enemark for your continued support on the New Pioneers campaign,directed by Jason Feng for Yeo…
Massive thanks to Donny Pereira, Sheryl Lim & Damian Enemark for your continued support on the New Pioneers campaign,directed by Jason Feng for Yeo…
Liked by Chong Lee Ang
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Had an absolute blast at the Paris Olympics! It was a privilege to witness Max Maeder secure a Bronze medal for Singapore—what a proud moment for all…
Had an absolute blast at the Paris Olympics! It was a privilege to witness Max Maeder secure a Bronze medal for Singapore—what a proud moment for all…
Shared by Chong Lee Ang
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