Karen Tseng

Karen Tseng

Results-Driven Digital Marketing Professional | Expert in Programmatic Advertising | Partnership Development| SaaS Sales

Singapore
722 followers 500+ connections

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Fu Jen Catholic University

About

- Results-driven digital industry professional with over 15 years of experience in selling full-funnel programmatic advertising solutions across DSP and SSP.
- Adept at building strong client relationships and providing digital strategies to foster branding awareness and deliver solid ROI with global brand advertisers.
- Expert in global partnership development, collaborating with agencies, resellers, and third-party platforms to expand business reach.
- Proven track record of driving revenue growth, achieving branding and performance advertising goals for multinational clients.
- Motivated and accomplished leader with managing remote teams of up to 30+ members and delivering exceptional results.
- Trilingual in English, Chinese, and Japanese with excellent communication and organizational skills, leading to lasting relationships with clients and stakeholders.

Activity

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Experience

  • Pixalate Graphic

    Sales Director, Ad Fraud Protection, APAC

    Pixalate

    - Present 6 months

    Singapore

  • Huawei Graphic

    Global Business Developement, Advertising Solution

    Huawei

    - 1 year 6 months

    Singapore

    - Partnership opportunity with resellers, agencies and DSP/SSP for advertising solutions
    - World wide go-to-market strategy
    - Global market coverage including APAC, Mid East & Africa, Latin America and Russia

  • 雅虎

    雅虎

    12 years

    • 雅虎 Graphic

      Head of Regional Platform Solution, SEA

      雅虎

      - 6 years 8 months

      Singapore

      - APAC regional & SG local account management with Yahoo advertising platform of Native/ Search & Programmatic Ads
      - Based on the revenue target to grow advertisers’ investment through campaign performance optimisation and platform/ feature adoption.
      - Handled key accounts with QoQ revenue growth of 15-30% across various vertical of finance, travel, retail and e-hailing.
      - Speak to advertisers on daily basis to have regular conversation to understand the needs and introduce the…

      - APAC regional & SG local account management with Yahoo advertising platform of Native/ Search & Programmatic Ads
      - Based on the revenue target to grow advertisers’ investment through campaign performance optimisation and platform/ feature adoption.
      - Handled key accounts with QoQ revenue growth of 15-30% across various vertical of finance, travel, retail and e-hailing.
      - Speak to advertisers on daily basis to have regular conversation to understand the needs and introduce the corresponding product solutions.

    • Yahoo Graphic

      Creative Strategy Manager

      Yahoo

      - 5 years 5 months

      Taipei, Taiwan

      * Creative Strategy Manager of Search Marketing, Yahoo! Digital Marketing Ltd.
      - Lead a 33 members’ team to provide ad product strategy for advertisers’ to help
      sales to achieve rev. target
      - TW editorial lead of Bing Migration to cooperate with MFST
      - Editorial plan & sales strategy providing for new Ads product launching (Yahoo!
      Native Ads)

      * Sr. Creative Strategist of Search Marketing, Yahoo! Digital Marketing Ltd.
      - Design search ads proposal suggestion
      - Dig out…

      * Creative Strategy Manager of Search Marketing, Yahoo! Digital Marketing Ltd.
      - Lead a 33 members’ team to provide ad product strategy for advertisers’ to help
      sales to achieve rev. target
      - TW editorial lead of Bing Migration to cooperate with MFST
      - Editorial plan & sales strategy providing for new Ads product launching (Yahoo!
      Native Ads)

      * Sr. Creative Strategist of Search Marketing, Yahoo! Digital Marketing Ltd.
      - Design search ads proposal suggestion
      - Dig out insights through data and provide strategy
      - Cooperate with sales to discover opportunities for clients
      - Talent training and process management
      - Strategic consultant: Develop sales insights, strategies for resellers.

  • Product Planner

    Taiwan-Artec Co. Ltd

    - 1 year 6 months

    Taipei, Taiwan

    - Develop Clients and product line to achieve rev. target
    - Provide product total solution including design & production for cultural and creative industry clients, e.g. 25togo
    - Communicate with upstream manufacturer/supplier of each order to control the progress of production

  • Taipei Computer Association Graphic

    Sr. Web Editor

    Taipei Computer Association

    - 4 years 5 months

    Taipei, Taiwan

    - News release writing and exhibitor interviewing for exhibitions which TCA hold and factor
    - Japanese/English/Chinese IT product news editing & reporting for www.computex.biz which is COMPUTEX TAIPEI b2b site

Education

  • Fu Jen Catholic University

    Bachelor of Arts Japanese; Japanese Literature and Language

    -

Licenses & Certifications

  • JLPT N1

    LTTC 財團法人語言訓練測驗中心

    Issued

Languages

  • Japanses

    -

  • English

    -

  • Cantonese

    -

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