PBS Blog for Media
Buyers & Marketers 
Tap into great learnings! Our blog covers topics ranging from public media to best advertising and marketing practices, how-to guides, tips and tricks, and so much more.
Latest
Discover how long-term brand marketing strategies outperform short-term sales tactics to foster lasting customer loyalty and connection.
Discover why PBS KIDS is a top choice for advertisers aiming to reach women aged 18-49, offering brand-safe content to an audience with high purchasing power.
Advertisers face challenges to reach increasingly fragmented audiences. Read why employing a cross platform media campaign is essential for success.
Understanding customer lifetime value (CLV) is crucial for long-term success, and PBS, through its trusted and generational content, offers a unique platform to cultivate lifelong audiences.
As the digital landscape evolves to prioritize attention metrics, explore how brand lift studies offer a new, impactful way to gauge advertising effectiveness.
Looking to stand out in an advertising landscape that’s more cluttered than ever? Learn how limiting advertising clutter boosts brand recall, and what makes PBS a popular choice for media buyers during the advertising upfront season.
Discover risks of programmatic advertising with generative AI and how PBS offers a brand-safe alternative for national advertisers with a stronger ROI.
Explore the impact of unskippable ads and ad placement on viewer engagement and brand perception in the streaming landscape.
Make informed decisions for your brand’s media buys during the 2024-25 upfront season. Our expert tips can help you navigate the process, with a special focus on PBS KIDS programming.
