Last Updated: 28th November, 2016
RideCo Inc. (“RideCo”/ “we”/”us”/ “our”) is committed to protecting your privacy. We make the website, https://www.rideco.com/ (the “Website”) and the RideCo mobile application (the “App”) available together with our services as further described in our Terms of Use (the “Services”). This Privacy Policy describes how we collect, store, use and distribute information about our users through the Website, App and Services (“you”/ “user”/“Rider”) and driver partners who are providing Services to Riders (“you”/“Driver”). This Privacy Policy does not apply to any third party providers. Any websites or services provided by third party providers are governed by the terms and conditions and privacy policies of such providers.
Consent: By using the Website, App or our Services you consent to the collection, use and disclosure of your Personal Information as described in this Privacy Policy. Except as set forth in this Privacy Policy, your Personal Information will not be used for any other purpose without your consent. We will not actively collect Personal Information for the purpose of sale or marketing in a way that specifically identifies the individual. In other words, we don’t sell customer lists. You may withdraw your consent to our processing of your Personal Information at any time. However, withdrawing consent may result in your inability to continue using the Website, App and/or the Services.
Collection of Information: We aim to collect, use and disclose only such information as is required to enable us to manage your account, to provide the Services, to maintain our customer/visitor lists, to respond to your inquiries or provide feedback, for identification and authentication purposes, for service improvement, to obtain and maintain insurance, and in order to facilitate the investigation, settlement and/or resolution of insurance claims inquiries or investigations. We will maintain the confidentiality of any contact information you provide to us on signing up for our Services or contacting us with questions or for further information and we will use it only for the purposes for which we have collected it (subject to the exclusions and disclosures we have listed below), unless you agree that we may disclose it to other third parties.
Two types of information may be collected through the Website, App and our Services: Personal Information and Non-Personal Information. This Privacy Policy does not extend to the collection, use or disclosure of the following information which is currently not limited by applicable privacy laws: (a) information that is publicly available, such as names, addresses, telephone numbers and electronic address when listed in a directory or made available through directory assistance; or (b) Non-Personal Information (as defined further below).
“Personal Information” is personally identifiable information, such as your name, address, e-mail address, credit card information, birth date and gender. At the time of collection, we will clearly identify the information being collected and the purposes for which it will be used. It is always your choice whether or not to provide Personal Information but if you choose not to provide certain requested Personal Information, in some instances you may not be able to register to use the Website, App or Services or be able to access them at all. In other instances, your choice not to provide certain other Personal Information may mean that you will not be able to use certain features of the Website, App or Services. We may collect Personal Information in respect of the Website, App or Services through registration processes; communications with you; information downloads; service use; purchases; user support; and surveys.
“Non-Personal Information” is information of an anonymous nature, such as an Internet Protocol Address (IP Address), the domain used to access the Website, App or Services, and the type and version of browser or operating system being used by visitors to access the Website, App or Services. Aggregate information, such as statistical vehicle transit times, traffic patterns, statistical vehicle location or route data, demographic statistics of our users (e.g. average age or geographical location of our users), number of visitors, what pages users access or visit, and average time spent on the Website, App or Services is not considered Personal Information. Similarly, business contact information such as the name, title, business address, e-mail address, or telephone number of a business or professional person or an employee of an organization is not considered Personal Information.
Although the use of certain Non-Personal Information collected, used or disclosed through the Internet as described herein is not restricted (and to the extent that such is the case, the obligations under this Privacy Policy do not apply to such information), we provide information in this Privacy Policy about the collection of such information for the sake of transparency with respect to the operation of the Website, App and Services. Such Non-Personal Information is collected or derived by us in the course of operating this Website, App and our Services. For example, our servers may automatically collect Non-Personal Information that is provided through your browser or stored in a cookie.
RideCo enables ride-sharing. As a result other riders may see your pick-up and/or drop-off locations, which may be your personal home or office (if you choose so). Furthermore, RideCo enables vehicle location tracking for Riders prior to their pick-up. A Rider might see your pick-up or drop-off location if it is prior to the Rider’s pick-up. A Rider might learn about your screen name when the Driver addresses you by your screen name. This Privacy Policy does not apply to location information or screen name information seen by other Riders during the course of ride-sharing. You acknowledge that RideCo is not liable for any such location and/or screen name information seen by Riders during the course of ride-sharing.
Use of Information: We collect information for the following purposes:
If we plan to use your Personal Information in future for any other purposes not identified above, we will only do so after informing you by updating this Privacy Policy. See further the section of this Privacy Policy entitled ‘Amendment of this Policy’.
Disclosures & Transfers: We have put in place contractual and other organizational safeguards with our agents (see further below) to ensure a proper level of protection of your Personal Information (see further Security below). In addition to those measures, we will not disclose or transfer your Personal Information to third parties without your permission, except as specified in this Privacy Policy (see further Important Exceptions below).
As at the date of this Privacy Policy, we share Personal Information about you in respect of the Website, App or Services with our service providers and partners which include website hosting, cloud service providers, analytics providers, email marketing providers and payment processors. As at the date of this Privacy Policy, we also share your information, which will include your Personal Information and Non-Personal Information, with insurance providers and any party that is directly involved in a claim situation which involves or which the party reasonably believes involves the transportation of paying passengers for the purpose of investigating, settling and/or resolving the claim. Our service providers are located in Canada and the United States and accordingly your Personal Information may be available to Canadian and United States governments under a lawful order, irrespective of the safeguards we have put in place for the protection of your Personal Information.
All payments shall be facilitated through Braintree, a division of PayPal, Inc., our third-party payment processing service.
From time to time we may employ third parties to help us improve the Website, App and/or the Services. These third parties may have limited access to databases of user information solely for the purpose of helping us to improve the Website, App and/or the Services and they will be subject to contractual restrictions prohibiting them from using the information about our members for any other purpose.
Important Exceptions: We may disclose your Personal Information to third parties without your consent if we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be causing injury to or interference with (either intentionally or unintentionally) our rights or property, other Website or App members, other users of the Services, or anyone else (including the rights or property of anyone else) that could be harmed by such activities. We may disclose Personal Information when we believe in good faith that such disclosure is required by and in accordance with the law.
We may also disclose your Personal Information in connection with a corporate re-organization, a merger or amalgamation with another entity, a sale of all or a substantial portion of our assets or stock, including any due diligence exercise carried out in relation to the same, provided that the information disclosed continues to be used for the purposes permitted by this Privacy Policy by the entity acquiring the information.
Security: The security of your Personal Information is important to us. We use commercially reasonable efforts to store and maintain your Personal Information in a secure environment. We take technical, contractual, administrative, and physical security steps designed to protect Personal Information that you provide to us. We have implemented procedures designed to limit the dissemination of your Personal Information to only such designated staff as are reasonably necessary to carry out the stated purposes we have communicated to you.
You are also responsible for helping to protect the security of your Personal Information. For instance, never give out your email account information or your password for the Services to third parties.
Retention: We will keep your Personal Information for as long as it remains necessary for the identified purpose or as required by law, which may extend beyond the termination of our relationship with you. We may retain certain data as necessary to prevent fraud or future abuse, or for legitimate business purposes, such as analysis of aggregated, non-personally-identifiable data, account recovery, or if required by law. All retained personal information will remain subject to the terms of this Privacy Policy. If you request that your name be removed from our databases, it may not be possible to completely delete all your Personal Information due to technological and legal constraints.
Amendment of this Policy: We reserve the right to change this Privacy Policy at any time. If we decide to change this Privacy Policy in the future, we will post an appropriate notice on the Website or App. Any non-material change (such as clarifications) to this Privacy Policy will become effective on the date the change is posted and any material changes will become effective 30 days from their posting on the Website or App. Unless stated otherwise, our current Privacy Policy applies to all Personal Information that we have about you. The date on which the latest update was made is indicated at the bottom of this document. We recommend that you print a copy of this Privacy Policy for your reference and revisit this policy from time to time to ensure you are aware of any changes. Your continued use of the Website, App or Services signifies your acceptance of any changes.
Access and Accuracy: You have the right to access the Personal Information we hold about you in order to verify the Personal Information we have collected in respect to you and to have a general account of our uses of that information. Upon receipt of your written request, we will provide you with a copy of your Personal Information although in certain limited circumstances, we may not be able to make all relevant information available to you such as where that information also pertains to another user. In such circumstances we will provide reasons for the denial to you upon request. We will endeavor to deal with all requests for access and modifications in a timely manner.
We will make every reasonable effort to keep your Personal Information accurate and up-to-date, and we will provide you with mechanisms to update, correct, delete or add to your Personal Information as appropriate. As appropriate, this amended Personal Information will be transmitted to those parties to which we are permitted to disclose your information. Having accurate Personal Information about you enables us to give you the best possible service.
Contact Us: You can help by keeping us informed of any changes such as a change of address or telephone number. If you would like to access your information, if you have any questions, comments or suggestions of if you find any errors in our information about you, please contact us by e-mailing us at: [email protected]