ImpressionId
STRING
File types
ActiveViews + BackfillActiveViews
Clicks + BackfillClicks
Impressions + BackfillImpressions
CodeServes + BackfillCodeServes
| Unique impression ID
Every code serve receives a unique ImpressionId string value. Use this value, along with the KeyPart values, to match records in the code serves and impressions files.
- If the
ImpressionId record appears in the NetworkCodeServes file, Ad Manager responded with (or, "served") a creative.
- If the
ImpressionId record appears in the NetworkImpressions file, the returned creative was downloaded to be viewed by the user. Note that this ImpressionId record might appear in a different hour's file than the request and code serve.
All unfilled impressions are recorded in the NetworkRequests file.
|
Advertiser
STRING
File types
BackfillActiveViews
BackfillClicks
BackfillImpressions
BackfillCodeServes
BackfillRichMediaConversions
BackfillVideoConversions
| Advertiser
Name of the advertiser that won the auction. |
AdxAccountId
NUMBER
File types
BackfillActiveViews
BackfillBids
BackfillClicks
BackfillImpressions
BackfillCodeServes
BackfillRichMediaConversions
BackfillVideoConversionss
| Ad Exchange account ID
The ID of the Ad Exchange (AdX) account that served the ad query. |
Anonymous Deprecated
BOOLEAN
File types
BackfillActiveViews
BackfillClicks
BackfillRequests
BackfillImpressions
BackfillCodeServes
BackfillRichMediaConversions
BackfillVideoConversions
| This field is deprecated.
The concept of an anonymous impression no longer exists in Ad Manager. |
BackfillKeyPart
STRING(20)
File types
ActiveViews
Clicks
Requests
Impressions
CodeServes
RichMediaConversions
VideoConversions
| Unique query identifier
Unique query identifier (hashed key). This field can be used to uniquely identify a query or bid auction.
This field can be used to join Network events with NetworkBackfill events.
|
Buyer
STRING
File types
BackfillActiveViews
BackfillClicks
BackfillImpressions
BackfillCodeServes
BackfillRichMediaConversions
BackfillVideoConversions
| Buyer
Name of the buyer that won the Ad Exchange (AdX) auction. For video pods, this is a list of winning buyers, separated by the pipe (| ) character. |
CustomSpotSubpodIds
Integer
File types
ActiveViews
Clicks
Requests
Impressions
CodeServes
VideoConversions
| CustomSpotSubpodIds
The ID associated with the custom spot that is used in the ad break template.
|
DealId
STRING
File types
ActiveViews + BackfillActiveViews
Clicks + BackfillClicks
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Ad Exchange deal ID
ID of the Ad Exchange (AdX) or Ad Manager deal that applied for this impression. Blank if no deal applied.
In backfill files, this field only displays data for your primary Ad Exchange account.
|
DealType
STRING
File types
ActiveViews + BackfillActiveViews
Clicks + BackfillClicks
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
BackfillBidsJoinable
| Deal type
Type of deal (see also "DealId"). Possible values:
- "Private auction"
- "Preferred deal"
- "Programmatic Guaranteed"
- "EB auction package"
- Blank if no deal applied
In backfill files, this field only displays data for your primary Ad Exchange account. Reservation files only contain “Programmatic Guaranteed” and “Preferred deal” types.
|
EventKeyPart
STRING(20)
File types
ActiveViews + BackfillActiveViews
Clicks + BackfillClicks
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Unique event identifier
Unique event identifier (hashed key). Each impression or other event from a single query has a unique value.
|
EventTimeUsec2
NUMBER (xsd:long)
File types
ActiveViews + BackfillActiveViews
Clicks + BackfillClicks
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Unix time of an event
The Unix time (also known as epoch time) of an impression or other event in microseconds since 1970-01-01 00:00:00 UTC. |
IsFilledRequest
BOOLEAN
File types
Requests + BackfillRequests
| Filled request indicator(Beta)
Indicates whether a request is associated with at least one code serve. Values are TRUE (at least one code serve) or FALSE (none). |
MaxAdsInOptimizedPod
NUMBER
File types
Requests + BackfillRequests
| Maximum ads in optimized pod(Beta)
The max number of ads served in an optimized pod per the ad request. |
OptimizationType
STRING
File types
ActiveViews + BackfillActiveViews
BackfillBids
BackfillBidsJoinable
Clicks + BackfillClicks
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Optimization type
The type of optimization applied when filling the request. Possible values:
- "Optimized Competition"
- "First Look"
- "Target CPM"
- Blank if no optimization type
|
OptimizedPodsFilledDurationSeconds
NUMBER
File types
Requests + BackfillRequests
| Optimized pods filled duration in seconds(Beta)
The length in seconds of the total filled time in an optimized pod. |
OptimizedPodsUnfilledDurationSeconds
NUMBER
File types
Requests + BackfillRequests
| Optimized pods unfilled duration in seconds(Beta)
The length in seconds where an ad was not served in an optimized pod. |
OrderId
INTEGER
File types
ActiveViews + BackfillActiveViews
BackfillBids
Clicks + BackfillClicks
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
BackfillBidsJoinable
| Order ID
The numeric ID for the Ad Manager order that contained the delivered line item and creative. |
ProcessingDateAndHour
STRING(11)
File types
ActiveViews + BackfillActiveViews
BackfillBids
Clicks + BackfillClicks
MinimumBidToWin
Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
BackfillBidsJoinable
| Processing date and hour
The label of the data processing partition. Data Transfer publishes events 24 times per day, so each partition is uniquely labelled with the date and hour when the processing of the partition started. This label always matches date and hour in the filename suffix. Format: [YYYYMMDD]_[HH]. Timezone: PST. Hour is zero indexed. |
Produkt
STRING
File types
ActiveViews + BackfillActiveViews
Clicks + BackfillClicks
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Product name
The product from which the event originated.
- Ad Exchange
- AdSense
- Ad Server
- First Look
- Mediation
- Open Bidding
- Header Bidding
- Protected Audience Seller
Note that "Ad Exchange" in Data Transfer equals "Open Bidding" in Reporting.
|
RefererURL
STRING
File types
ActiveViews + BackfillActiveViews
Clicks + BackfillClicks
Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Referer URL
The URL of the page that requested and that displayed the ad. Only HTTP and HTTPS URLs are included. Login components of URLs (user:password@) are omitted. |
RequestedAdUnitSizes
STRING
File types
ActiveViews + BackfillActiveViews
Clicks + BackfillClicks
Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Inventory sizes included in your request to Ad Manager
The inventory size included in your tag or request to Ad Manager. Values are displayed in pixels (width x height), separated by a pipe delimeter (| ). For example, "300x250|300x600". |
SellerReservePrice
DOUBLE
File types
BackfillActiveViews
BackfillClicks
BackfillImpressions
BackfillCodeServes
BackfillRichMediaConversions
BackfillVideoConversions
| Seller Reserve Price
Bid floor set by the seller publisher, after the revenue share. For example, "1.58" or "3.216667".
This field only displays data for your primary Ad Exchange (AdX) account. This field will display a zero (0) for any non-guaranteed line items.
|
ServingRestriction
STRING
File types
ActiveViews + BackfillActiveViews
Clicks + BackfillClicks
Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Serving restriction(Beta)
Shows performance distributed by serving restriction.
- Limited ads: Traffic where only limited ads can serve. This matches ad calls that include either the parameter ltd=1, or a TC string which does not signal the purpose 1 consented while signaling legal bases for the purposes 2, 7, 9, and 10.
- Restricted data processing (RDP): Includes traffic where the publisher requested restricted data processing using the tagging parameter or the network control.
- Non-personalized ads (NPA): Includes traffic where the publisher requested non-personalized ads using the tagging parameter or the network control.
- Basic ads: Traffic where only IAB TCF v2.0 basic ads are eligible to serve. This matches users whose provided TC string includes consent for purpose 1 and legal bases for purposes 2, 7, 9, and 10, but no consent for purposes 3 or 4.
- Personalization disabled: Traffic where personalization was disabled by iOS users who opted in to Limited Ad Tracking, Android users who opted out of ad personalization, the absence of an available ID for personalization, or any other case where personalization wasn't feasible.
- No restriction: Traffic without any of the restrictions listed above.
|
TargetedCustomCriteria
STRING(512)
File types
ActiveViews + BackfillActiveViews
Clicks + BackfillClicks
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Targeted key-values
The key-values in your request to Ad Manager that matched Ad Manager line item targeting. This includes broad-matched keys, prefix-matched keys, or both. This field displays keys that were negatively targeted by the line item. This value is truncated to 512 characters.
When multiple values in an OR relationship are matched in the same key, only the first one (alphabetically) displays. If multiple values were in an AND relationship, all pairs used to serve the line item appear in this field.
Due to YouTube policy, certain demographic data will be removed for YouTube inventory.
|
Zeit
STRING(19)
File types
ActiveViews + BackfillActiveViews
BackfillBids
Clicks + BackfillClicks
MinimumBidToWin
Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
BackfillBidsJoinable
| Time of the event
The time of the event in your network's local timezone, displayed in 24-hour format (YYYY-MM-DD-HH:MI:SS).
- For impressions, this value corresponds to the impression.
- For clicks, this value corresponds to the underlying impression.
- For Rich Media, video, conversions, and Active View, it corresponds to the actual event.
|
TimeUsec Deprecated
NUMBER
File types
ActiveViews + BackfillActiveViews
Clicks + BackfillClicks
Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| This field is deprecated.
Use TimeUsec2 , instead. |
TimeUsec2
NUMBER (xsd:long)
File types
ActiveViews + BackfillActiveViews
BackfillBids
BackfillBidsJoinable
Clicks + BackfillClicks
MinimumBidToWin
Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Unix time of a query
The Unix time (also known as epoch time) of a query in microseconds since 1970-01-01 00:00:00 UTC. |
YieldGroupCompanyId
NUMBER (xsd:long)
File types
BackfillActiveViews
BackfillClicks
BackfillImpressions
BackfillCodeServes
BackfillRichMediaConversions
BackfillVideoConversions
| DFP yield partner ID
ID of the yield partner in a yield group that won the Open Bidding or mediation for mobile apps auction. If Ad Exchange wins, this field is blank. |
YieldGroupNames
STRING
File types
BackfillActiveViews
BackfillClicks
BackfillImpressions
BackfillCodeServes
BackfillRichMediaConversions
BackfillVideoConversions
| Ad Manager yield group names
In Open Bidding and mediation for mobile apps, where Ad Exchange doesn't win, this field displays the yield group name of the winner. If Ad Exchange wins, this field displays all competing yield group names, separated by pipe (| ) characters. |
YieldPartnerTag
STRING
File types
ActiveViews + BackfillActiveViews
Clicks + BackfillClicks
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Yield Partner Tag
Reports the Yield Partner Tag when mediation is the ad source. Includes the name of a yield partner in a yield group, the name of the yield group, and the "Ad source ID" value. Example: "MyYieldGroup-MyYieldPartner ID: 123456789." Only applies to Mediation, not Open Bidding or Ad Exchange. Field shows empty string (" ") when not applicable. |
AdUnitId
INTEGER
File types
ActiveViews + BackfillActiveViews
BackfillBids
BackfillBidsJoinable
Clicks + BackfillClicks
MinimumBidToWin
Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| DFP Ad unit ID
The ID for the inventory ad unit where the creative delivered. Unapproved ad units do not have an AdUnitId , and do not appear here. |
AdvertiserId
INTEGER
File types
ActiveViews + BackfillActiveViews
Clicks + BackfillClicks
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| DFP Advertiser ID
The numeric ID for the Ad Manager advertiser company associated with the creative delivered. |
CreativeId
INTEGER
File types
ActiveViews + BackfillActiveViews
Clicks + BackfillClicks
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Creative ID
The numeric ID for the delivered Ad Manager creative. |
CreativeSize
STRING(9)
File types
ActiveViews + BackfillActiveViews
Clicks + BackfillClicks
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Creative Size
The size in pixels (width x height) of the delivered Ad Manager creative. For example, "300x250". |
CreativeSizeDelivered
STRING(9)
File types
ActiveViews + BackfillActiveViews
Clicks + BackfillClicks
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Creative Size (delivered)(Beta)
The actual size of the creative served from Ad Manager or Ad Exchange, which also matches the creative size reported in Ad Exchange. The size is displayed in the format "widthxheight" without spaces (for example, 300x250). |
CreativeVersion
INTEGER
File types
ActiveViews + BackfillActiveViews
Clicks + BackfillClicks
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Creative Version
A numeric version value associated with the delivered Ad Manager creative. |
CustomTargeting
STRING More details
File types
ActiveViews + BackfillActiveViews
Clicks + BackfillClicks
Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Custom Targeting
Includes both targeted and non-targeted pairs, known as "key-values" in Ad Manager. Key-value pairs are specified by the publisher and separated by semicolons (;).
Key-values reporting differs slightly between Ad Manager reports and data that's delivered through Data Transfer. Ad Manager reports only include key-values where both the key and the value are defined in Ad Manager, while Data Transfer reports only require that the key be defined.
For example, if the key "articleID" is defined, but the value "123456" is not, this key-value would be included in Data Transfer reports, but not in Ad Manager reports.
Due to YouTube policy, certain demographic data will be removed for YouTube inventory.
|
Domain
STRING
File types
ActiveViews + BackfillActiveViews
Clicks + BackfillClicks
Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Domain
The user domain that triggered the event. |
EstimatedBackfillRevenue
DECIMAL
File types
ActiveViews + BackfillActiveViews *
Clicks + BackfillClicks *
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions *
VideoConversions + BackfillVideoConversions
* AdSense only
| Estimated AdSense and Ad Exchange Revenue
Estimated backfill revenue per AdSense/Ad Exchange impression. This revenue calculation uses the publisher's network default currency. This field is reported as a net value.
If you use Open Bidding, this value also includes estimated revenue for third-party exchanges.
- The latest available exchange rate for the network's default currency is captured hourly and used for that hour's Data Transfer files.
- Revenue from mobile ads served by AdWords may be 5% lower than what is shown in reports, making this revenue value an approximation. Be aware that there may be other differences, such as filtration and rounding, that contribute to this estimation.
- If this column is enabled, the values appear in the Backfill files. However, the column also appears in the corresponding network file, but those values will always report 0.
- For Ad Exchange, all revenue is attributed to the Impressions file type. AdSense revenue is attributed across several file types.
- Reports Yield group estimated revenue when mediation is the ad source.
|
IsCompanion
BOOLEAN
File types
ActiveViews + BackfillActiveViews
Clicks + BackfillClicks
Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Companion creative indicator
Indicates that the event was logged by a companion creative. Values are TRUE oder FALSE . |
IsInterstitial
BOOLEAN
File types
ActiveViews + BackfillActiveViews
Clicks + BackfillClicks
MinimumBidToWin
Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Out-of-page creative indicator
Indicates if the event was logged by an out-of-page creative, also known as an "interstitial." Values are TRUE oder FALSE . |
KeyPart
STRING(20)
File types
ActiveViews + BackfillActiveViews
BackfillBids
BackfillBidsJoinable
Clicks + BackfillClicks
MinimumBidToWin
Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Unique query identifier
Unique query identifier (hashed key). This field can be used to uniquely identify a query or bid auction.
The KeyPart used in the Bids file to identify a unique bid auction doesn't match the KeyPart in the other files, where it identifies a unique query.
|
NativeFormat
STRING
File types
ActiveViews + BackfillActiveViews
Clicks + BackfillClicks
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Native ad format name(Beta)
Native ad formats define the variables that determine the content of your ads. For non-Native ads or ads with no Native format associated with it, this will be an empty string. |
NativeStyle
STRING
File types
ActiveViews + BackfillActiveViews
Clicks + BackfillClicks
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Native style name(Beta)
Native styles determine how your native creatives look for a segment of inventory. For non-Native ads or ads with no Native style associated with it, this will be an empty string. |
LineItemId
INTEGER
File types
ActiveViews + BackfillActiveViews
BackfillBids
Clicks + BackfillClicks
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| DFP Line item ID
The numeric ID for the delivered Ad Manager line item. |
GfpActivityAdEventTime
STRING
File types
ActiveViews + BackfillActiveViews
| Time of Ad Manager activity event
Event time from attributed conversion ad event. |
GfpActivityAdEventType
STRING(14)
File types
ActiveViews + BackfillActiveViews
| Type of Ad Manager activity event
Indicates whether the conversion was post-impression or post-click. |
GfpActivityId
INTEGER
File types
ActiveViews + BackfillActiveViews
| Unique Ad Manager activity event ID
Identifies a unique advertiser-site conversion. |
GfpActivityName
STRING(45)
File types
ActiveViews + BackfillActiveViews
| Name of Ad Manager activity event
User-specified name associated with an Ad Manager activity ID. |
Ord
STRING
File types
ActiveViews + BackfillActiveViews
| Randomly-generated value from Ad Manager Activity tags
The ord= parameter value from your Ad Manager Activity tag. |
Quantity
NUMBER
File types
ActiveViews + BackfillActiveViews
| Quantity value from Ad Manager Activity tags
The qty= parameter value from your Ad Manager Activity tag. |
Revenue
STRING
File types
ActiveViews + BackfillActiveViews
| Cost value from Ad Manager Activity tags
The cost= parameter value from your Ad Manager Activity tag. |
ActiveViewEligibleImpressionDeprecated
STRING
File types
Impressions + BackfillImpressions
CodeServes + BackfillCodeServes
| Active View Eligible Impression
This field is deprecated.
Indicates that the impression was eligible for Active View measurement.
Y = Impression was eligible
N = Impression was not eligible
|
MeasurableImpressionDeprecated
STRING
File types
ActiveViews + BackfillActiveViews
| Active View Measurable Impression
This field is deprecated.
Indicates whether the impression was measurable by Active View. Values include: Y = yes, N = no. The NetworkActiveViews file does not include impressions that were Measurable but not Viewable.
Y = Impression was measurable
N = Impression was not measurable
To find the total number of Measurable Impressions, subtract number of impressions where MeasurableImpressions=N in the NetworkActiveViews file from the number of impressions where ActiveViewEligibleImpression=Y in the NetworkImpressions file.
|
ActiveViewEligibleCount
NUMBER
File types
Impressions + BackfillImpressions
ActiveViews + BackfillActiveViews
| Active View Eligible Impression Count(Beta)
Indicates that the impression was eligible for Active View measurement.
While this field is available in the Active View file, it only has a value of zero from August 30, 2022 forward. Since that date, eligibility can be found by looking at this field only in the Impression file.
Impressions:
- 1 = Impression was eligible
- 0 = Impression was not eligible
To find the total number of Active View Eligible impressions from August 30, 2022 forward, use the sample queries.
|
ActiveViewMeasurableCount
NUMBER
File types
Impressions + BackfillImpressions
ActiveViews + BackfillActiveViews
| Active View Measurable Impression Count(Beta)
Indicates whether the impression was measurable by Active View.
The values differ slightly between Impressions and Active View. Use both Impression and Active View values to determine measurability.
Impressions
Display
- 1 = Impression is initially determined to be measurable
- 0 = Impression is not measurable
Video
- 0 = Impression is initially determined not to be measurable
Active View
Display
- -1 = Impression is determined not to be measurable
- 0 = No change in the measurability of the impression
Video
- 1 = Impression is determined to be measurable
- 0 = No change in the measurability of the impression
To find the total number of Active View Measurable Count, use the sample queries.
|
ActiveViewViewableCount
NUMBER
File types
ActiveViews + BackfillActiveViews
| Active View Viewable Impression Count
Indicates whether the impression was viewable according to the IAB standard.
To find the total number of Active View Viewable Count, use the sample queries.
|
ActionDuration
FLOAT/DOUBLE
File types
ActiveViews + BackfillActiveViews
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Action Duration
The duration of a conversion action in seconds.
Why ActionDuration might have a value when ActionCount is zero
After the ad is displayed, Studio code starts tracking interactions. The Studio code sends metrics to ad server at regular intervals. This is done in order to avoid the loss if user closes the browser.
For example, let's say that an expandable creative has a custom timer configured for the expandable state. When the user sees the the ad expansion for the first time, the Studio code records ActionCount as 1 and starts the custom timer, but this data is not yet reported to ad server. Around one second in expansion, metrics are sent back to the ad server (ActionCount = 1 and ActionDuration = 1), and then the metrics are reset to 0.
If the user continues to interact with the creative in an expanded state, metrics keep being sent to the ad server periodically. If they’re sent 10 seconds later, then ActionCount = 0 and ActionDuration = 10 is sent to the ad server.
|
ActionName
STRING
File types
ActiveViews + BackfillActiveViews
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Action Name
Name of the creative conversion. For example, "Play" or "Mute".
|
ActionType
STRING(8)
File types
ActiveViews + BackfillActiveViews
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Action Type
Type of the creative conversion. For example, "standard" or "custom". |
ActionCount
NUMBER
File types
ActiveViews + BackfillActiveViews
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Action Count
The number of occurrences of a particular creative conversion. |
GfpContentId
NUMBER
File types
ActiveViews + BackfillActiveViews
Clicks + BackfillClicks
Requests + BackfillRequests Impressions + BackfillImpressions Codeserves + BackfillCodeServes
VideoConversions + BackfillVideoConversions
| Unique video content ID
The video content against which ads were served. |
PodPosition
NUMBER
File types
ActiveViews + BackfillActiveViews
Clicks + BackfillClicks
Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
VideoConversions + BackfillVideoConversions
| Video pod position
The position of the ad within a video pod. For example, an ad in the second position displays "2". Value is 0 if position is unknown. Value is -1 if no reservation ads are eligible and programatic ads are unfilled. |
VideoFallbackPosition
NUMBER
File types
ActiveViews + BackfillActiveViews
Clicks + BackfillClicks
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
VideoConversions + BackfillVideoConversions
| Fallback position
The fallback position of the video ad or mobile ad.
- 0 = Non-fallback
- 1 = First fallback ad, 2 = second fallback ad, 3 = third fallback ad and so forth.
|
VideoPosition
NUMBER
File types
ActiveViews + BackfillActiveViews
Clicks + BackfillClicks
Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
VideoConversions + BackfillVideoConversions
| Video Position
The position of the ad in the video stream.
- 0 = Position unknown
- 1 = Pre-roll
- 2 = Any mid-roll (Deprecated)
- 3 = Post-roll
- 4 = First mid-roll, 5 = second mid-roll, etc.
|
IsVideoFallbackRequest
BOOLEAN
File types
Requests + BackfillRequests
| Fallback request indicator(Beta)
Indicates that an ad request was for a video fallback ador mobile fallback ad (also referred to as "waterfall" ads). Values are TRUE oder FALSE . |
CmsMetadata
STRING
File types
ActiveViews + BackfillActiveViews
Clicks + BackfillClicks
Requests + BackfillRequests
Impressions + BackfillImpressions
CodeServes + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions *
VideoConversions + BackfillVideoConversions
* Always null
|
CMS metadata
A list of key-value pairs describing content metadata tied to the event.
Example: genre=comedy|duration=over_60_second|duration=under_2_min
|
AudienceSegmentIds
STRING
File types
ActiveViews + BackfillActiveViews
Clicks + BackfillClicks
Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Audience segment IDs
A list of Audience Solutions segment ID values associated with a user separated by pipe delimiter (| ).
- Requests/Unfilled impressions: Audience segments in use.
- Other files/events: Only segments that were used in targeting this line item. These are segments that have been included or excluded in the targeting.
Due to YouTube policy, this field is redacted for YouTube inventory.
This field may also be redacted on ad requests subject to a privacy restriction, such as limited ads or non-personalized ads.
|
Browser
STRING(39)
File types
ActiveViews + BackfillActiveViews
Clicks + BackfillClicks
Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Browser
The user's internet browser name, version, and subversion.
"In-app browser" is a browser embedded within an app.
Due to YouTube policy, this field is redacted for YouTube inventory.
|
BrowserId
NUMBER
File types
ActiveViews + BackfillActiveViews
Clicks + BackfillClicks
Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Browser ID
A numeric ID assigned to the user's browser which can be matched using the API.
Due to YouTube policy, this field is redacted for YouTube inventory.
|
BandwidthGroupId
NUMBER(1)
File types
ActiveViews + BackfillActiveViews
Clicks + BackfillClicks
Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Bandwidth Group ID
A numeric ID assigned to the user's bandwidth, on a scale from 1 to 10, which can be matched using the API. |
City
STRING(46)
File types
ActiveViews + BackfillActiveViews
Clicks + BackfillClicks
Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| City
The name of the city associated with the IP address of the user.
Due to YouTube policy, this field is redacted for YouTube inventory.
|
CityId
NUMBER
File types
ActiveViews + BackfillActiveViews
Clicks + BackfillClicks
Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| City ID
A numeric ID assigned to the user's city which can be matched using the API.
Due to YouTube policy, this field is redacted for YouTube inventory.
|
Land
STRING(44)
File types
ActiveViews + BackfillActiveViews
BackfillBids
Clicks + BackfillClicks
MinimumBidToWin
Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
BackfillBidsJoinable
| Country
The name of the country associated with the IP address of the user. Note that some countries are not displayed in Data Transfer. |
CountryId
NUMBER
File types
ActiveViews + BackfillActiveViews
BackfillBids
BackfillBidsJoinable
Clicks + BackfillClicks
MinimumBidToWin
Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Country ID
A numeric ID assigned to a user's country which can be matched using the API. |
DeviceCategory
STRING
File types
ActiveViews + BackfillActiveViews
Clicks + BackfillClicks
MinimumBidToWin
Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Device Category
A descriptive category of the user's device. Possible values are:
- Connected TV
- Desktop
- Feature phone
- Set-top box
- Smartphone
- Tablet
|
Metro
STRING(55)
File types
ActiveViews + BackfillActiveViews
Clicks + BackfillClicks
Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Metro
The name of the metro associated with the IP address of the user.
Due to YouTube policy, this field is redacted for YouTube inventory.
|
MetroId
NUMBER
File types
ActiveViews + BackfillActiveViews
Clicks + BackfillClicks
Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Metro ID
A numeric ID assigned to the user's metro which can be matched using the API.
Due to YouTube policy, this field is redacted for YouTube inventory.
|
MobileCapability
STRING(256)
File types
ActiveViews + BackfillActiveViews
Clicks + BackfillClicks
Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Capability of the user's mobile device
If a user's mobile device can make calls, this displays "Phone calls". Otherwise, this value is null. |
MobileCarrier
STRING(256)
File types
ActiveViews + BackfillActiveViews
Clicks + BackfillClicks
Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| User's mobile carrier
The name of the user's mobile carrier. |
MobileDevice
STRING(256)
File types
ActiveViews + BackfillActiveViews
Clicks + BackfillClicks
Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| User's mobile device name
The name of the user's mobile device. |
OS
STRING(33)
File types
ActiveViews + BackfillActiveViews
Clicks + BackfillClicks
Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Device operating system name
The name of the operating system installed on the user's device. |
OSId
NUMBER
File types
ActiveViews + BackfillActiveViews
Clicks + BackfillClicks
Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Device operating system ID
A numeric ID assigned to the operating system installed on the user's device which can be matched using the API. |
OSVersion
STRING(256)
File types
ActiveViews + BackfillActiveViews
Clicks + BackfillClicks
Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Device operating system version
The version of the operating system installed on the user's mobile device.
Due to YouTube policy, this field is redacted for YouTube inventory.
|
PostalCode
STRING(5)
File types
ActiveViews + BackfillActiveViews
Clicks + BackfillClicks
Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Postal Code
The postal code associated with the user's IP address. This information is only available for user's in the United States (US) and Canada.
Due to YouTube policy, this field is redacted for YouTube inventory.
|
PostalCodeId
NUMBER
File types
ActiveViews + BackfillActiveViews
Clicks + BackfillClicks
Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Postal code ID
A numeric ID assigned to the user's postal code which can be matched using the API.
Due to YouTube policy, this field is redacted for YouTube inventory.
|
PublisherProvidedID
STRING(64)
File types
ActiveViews + BackfillActiveViews
Clicks + BackfillClicks
Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Publisher Provided ID
The Publisher Provided ID (PPID), encrypted.
Due to YouTube policy, this field is redacted for YouTube inventory.
This field may also be redacted on ad requests subject to a privacy restriction, such as limited ads or non-personalized ads.
Note that this field should not be used to determine PPID presence, such as, querying for PublisherProvidedID IS NOT NULL AND PublisherProvidedID !="" . Please rely on the "PpidPresence" field for this information.
|
Region
STRING (47)
File types
ActiveViews + BackfillActiveViews
Clicks + BackfillClicks
Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Region
The name of the region associated with the IP address of the user. |
RegionId
NUMBER
File types
ActiveViews + BackfillActiveViews
Clicks + BackfillClicks
Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Region ID
A numeric ID assigned to the user's region which can be matched using the API. |
UserId
STRING(64)
File types
ActiveViews + BackfillActiveViews
Clicks + BackfillClicks
Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Encrypted DoubleClick cookie ID
The DoubleClick cookie ID associated with the user, encrypted. The expected value is 22 characters in length, but up to 64 characters can be displayed.
- For iOS mobile apps, this is an encrypted version of Apple's Identifier for Advertising (IDFA).
- For Android apps, this is an encrypted version of the Android Advertising Id (AdId).
- If a user's browser does not accept cookies, this field is blank.
Due to YouTube policy, this field is redacted for YouTube inventory.
This field may also be redacted on ad requests subject to a privacy restriction, such as limited ads or non-personalized ads.
|
Bandwidth
STRING(17)
File types
ActiveViews + BackfillActiveViews
Clicks + BackfillClicks
Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Bandwidth
Name of the user's bandwidth type. For example, "dsl" or "cable". |
MobileAppId
STRING
File types
ActiveViews + BackfillActiveViews
BackfillBids
Clicks + BackfillClicks
MinimumBidToWin
Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
BackfillBidsJoinable
* Always null
| Mobile app ID
Mobile application ID that requested the ad.
- For Android, this is the package name.
- For iOS, this is an integer.
|
RequestLanguage
STRING
File types
ActiveViews + BackfillActiveViews
Clicks + BackfillClicks
Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Requested language
Language code associated with the ad request. A two-letter ISO 639-1 Alpha 2 language code. May be optionally followed by a hyphen and a two-letter ISO 3166-1 Alpha 2 lowercase country code. For example, "pt" or "pt-br".
In most cases, the RequestLanguage reported is the browser language. However, if the browser language ("Accept-Language" HTTP header) isn't available in the request, then the device or region language may be reported instead.
|
BandwidthId
NUMBER (xsd:long)
File types
ActiveViews + BackfillActiveViews
Clicks + BackfillClicks
Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Bandwidth ID
A numeric ID assigned to the user's bandwidth, on a scale from 1 to 7, which can be matched using the API. |
DeviceFamily
STRING
File types
BackfillBids
| Device family
The device on which the event took place. Grouped by type of device. Possible values:
|
OSFamily
STRING
File types
BackfillBids
| Operating system family
The group the operating system installed on the user's device belongs to. Possible values:
|
UserIdentifierStatus
STRING
File types
ActiveViews + BackfillActiveViews
Clicks + BackfillClicks
Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| User identifier status
Indicates whether a valid user advertising identifier (a third-party cookie or device ID) was present on a given ad request. Possible values include:
- Active: A user identifier was present and active.
- Restricted: A user identifier was present, but its usage was restricted by how cookies may be used. For example, personalization is not allowed.
- Missing: A user identifier wasn't present.
|
PpidPresence
STRING
File types
ActiveViews + BackfillActiveViews
Clicks + BackfillClicks
Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| PPID presence
Indicates whether a valid PPID (Publisher provided identifier) was present on a given ad request. Covers both reservation and programmatic traffic. Possible values include:
- Present: A valid PPID was present
- Missing: A PPID was not present or had an invalid form
- Redacted: PPID was valid, but appears as null in the Data Transfer files
|
AttConsentStatus
STRING
File types
ActiveViews + BackfillActiveViews
Clicks + BackfillClicks
Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| ATT consent Status(Beta)
Understand user consent status in relation to Apple’s App Tracking Transparency (ATT) setting and its impact on monetization. Values include:
- Authorized
- Denied
- Restricted
- Not determined
- (Not applicable)
|
ProtectedAudienceAPIDelivery
BOOLEAN
File types
Impressions + BackfillImpressions
Clicks + BackfillClicks
VideoConversions + BackfillVideoConversions
RichMediaConversions + BackfillRichMediaConversions
ActiveViews + BackfillActiveViews
Codeserves + BackfillCodeServes
| Protected Audience API delivery
Indicates whether an event is delivered by the Protected Audience API or not.
Note: When this field is included in a data transfer file, advertiser information is redacted for impressions delivered via the Protected Audience API. |
ProtectedAudienceSeller
STRING
File types
Impressions + BackfillImpressions
| Protected Audience Seller
The origin of a non-Google seller you partner with to get impressions through Protected Audience. |
AuctionType
NUMBER
File types
BackfillBids
| Auction type
The value "1" indicates an Open Bidding bid. The value “2” indicates a non-Open Bidding bid from an Authorized Buyer (including bids from Display & Video 360 and Google Ads). |
BidAdvertiser
STRING
File types
BackfillBids
| Bid advertiser
Name of the advertiser.
Redacted for winning bids. |
BidBidder
STRING
File types
BackfillBids
| Bid bidder
Name of the bidder's account.
|
BidBuyer
STRING
File types
BackfillBids
| Bid buyer
Name of the buyer's network.
|
BidRejectionReason
STRING
File types
BackfillBids
BackfillBidsJoinable
| Bid rejection reason
Reason the bid lost or did not participate in the auction. Possible values include:
- "Winner": The bid won because it wasn’t rejected for any reason.
- "Outbid": The bid lost to another candidate in the auction or competing ad server line item.
- "Floor": The bid lost because its CPM was below a publisher-specified floor.
- "Optimized pricing": The bid was below the floor price set by optimized pricing.
- "No consent": The bid lost because the associated GDPR ad technology provider didn't have user consent.
- "Unidentified vendor": The bid lost because the GDPR ad technology provider was unidentified.
- "Publisher blocked": The bid lost because it was blocked by the publisher’s settings. This rejection includes bids that were filtered because of existing settings (such as a protection), or bids that aren't explicitly allowed (such as when only First Look traffic is eligible, but the bid doesn't match any First Look rules).
- "Other": The bid lost for another reason, such as URL filtering, or because it was below the minimum auction reserve price ($0.05 bids).
|
BidPrice
FLOAT/DOUBLE
File types
BackfillBids
BackfillBidsJoinable
| Bid price
Offered price for this bid after revenue sharing calculations, displayed in the Ad Manager network's default currency. In BackfillBids, rounded for winning bids. |
BidDealId
STRING
File types
BackfillBids
| Bid deal ID
ID of the deal that applied for this impression. Blank if no deal was applied.
|
BidDealType
STRING
File types
BackfillBids
BackfillBidsJoinable
| Bid deal type
Type of deal. "Private auction", "Preferred deal", "Programmatic guaranteed", or blank if no deal was applied. |
BidYieldGroupNames
STRING
File types
BackfillBids
| Bid yield group names
Names of the Ad Manager yield groups that matched the request. Blank if not applicable. Redacted for winning bids. |
BidYieldGroupCompanyId
STRING
File types
BackfillBids
| Bid yield group company ID
ID of the yield partner in an Ad Manager yield group that submitted the bid. Blank for Ad Exchange or if not applicable. Redacted for winning bids. |
BidSellerReservePrice
DOUBLE
File types
BackfillBids
BackfillBidsJoinable
| Bid seller reserve price
The per-buyer floor price from unified pricing rules. Displayed in the Ad Manager network's default currency. In BackfillBids, redacted for winning bids. |
MinimumBidToWinCPM
DOUBLE
File types
MinimumBidToWin
| Minimum Bid To Win(Beta)
Reports the minimum bid buyers needed to win the auction. Offered price for this bid after revenue sharing calculations. Displayed in the Ad Manager network's default currency. |
BidSourceType
INTEGER
File types
BackfillBidsJoinable
| Bid source type
The value "1" indicates an Open Bidding bid.
The value “2” indicates a non-Open Bidding bid from an Authorized Buyer, Display & Video 360, or Google Ads.
The value “3” indicates a Header Bidding bid.
|
IsOptimizedDeal
STRING
File types
BackfillBidsJoinable
| Is Optimized Deal
Denotes whether a PA/OB PD deal is optimized.
Values:
|
ChildNetworkCode
STRING
File types
ActiveViews + BackfillActiveViews
Clicks + BackfillClicks
Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
|
Child Network
Child networks have given parent networks (or "channel partners") the ability to represent and manage inventory on their behalf through "Manage inventory" in Multiple Customer Management.
This field allows parent networks to see how their individual child publishers are performing. Available only for MCM Manage Inventory parent accounts.
|
InventoryShareAssignmentName
STRING
File types
Impressions + BackfillImpressions
VideoConversions + BackfillVideoConversions
Requests + BackfillRequests
CodeServes + BackfillCodeServes
|
Inventory Share Assignment Name(Beta)
Shows the name for the inventory share assignment.
|
InventoryShareAssignmentId
STRING
File types
Impressions + BackfillImpressions
VideoConversions + BackfillVideoConversions
Requests + BackfillRequests
CodeServes + BackfillCodeServes
|
Inventory Share Assignment ID(Beta)
Shows the ID for the inventory share assignment.
|
InventoryShareOutcome
STRING
File types
Impressions + BackfillImpressions
VideoConversions + BackfillVideoConversions
Requests + BackfillRequests
CodeServes + BackfillCodeServes
|
Inventory Share Outcome(Beta)
Shows who received a share. Either a host or a partner receives shares.
|