Transport

Tesla’s profitable Supercharger network is in limbo after Musk axed the entire team

Kommentar

Teslas charging at Superchargers
Image Credits: SAUL LOEB/AFP / Getty Images

At the start of the year, Tesla’s Supercharger team was tasked with the impossible. “We were on an exponential path,” a former team member told TechCrunch, adding that the new targets were “super-duper crazy.” Despite the bottlenecks that such expectations can create, “every time they upped the metric, we met it.”

Then, one day in April, CEO Elon Musk axed the entire division, even though it was profitable last year. 

With more than 25,000 charging ports in the U.S. and over 50,000 worldwide, the Supercharger network is the undisputed king of EV fast charging. Widespread, well-maintained and fast, the network has transformed the way people viewed EVs, assuaging concerns about range anxiety for wide swaths of the car-buying public. But with the recent layoffs, Musk cast a cloud over the private infrastructure project.

While some people expected layoffs to hit the Supercharger division, few thought it would be eliminated. 

“We built the best network in the world,” according to the former Tesla employee who spoke to TechCrunch. “We were minding the ship. Nothing was frivolous.”

It wasn’t enough to save the team. Hundreds of people who were responsible for the construction of a linchpin for the company were suddenly gone. That wipeout has industry watchers, shareholders and former Tesla employees wondering how it will affect EV owners and the company. 

The automaker has hit a rough patch lately, with sales not growing at their usual breakneck pace. Price cuts aimed at boosting sales have affected profits, which were down 55% in the first quarter from the same year-ago period. With Tesla getting squeezed, Musk made cuts — not with a scalpel, but with a chainsaw.

Tesla started cutting staff, and the first round of layoffs wasn’t the last. The Supercharger division, around 500 people strong, were let go in a second wave that broke at the end of April.

On Friday, Musk said that Tesla will spend $500 million on expanding and upgrading the Supercharger network. But as insider knowledge shows, it will be hard to hit that target without a team to oversee the work.

Before the layoffs, the Supercharger network appeared poised to extend its lead over competitors. 

Image Credits: Tesla

One source explained that Tesla had refined production and installation of Superchargers to the point where each post could cost as little as $20,000 to install, less than half the nearest competitor. A significantly more powerful version 4 of the Supercharger hardware, once poised for a broader rollout, now appears stalled.

At the time of the layoffs, dozens of Supercharger sites were in various stages of planning and construction, according to insider information shared with TechCrunch. Some sites that were almost ready to be opened are either in limbo or may not be opened at all, the source said.

Tesla was previously in a strong position to win awards through the federally funded National Electric Vehicle Infrastructure (NEVI) program, which has $5 billion to disburse to build a robust nationwide network of fast chargers. 

The company had also been focusing its expansion plans on places with high demand, they added. Where the federal government was interested in improving coverage on a certain route and demand hadn’t yet materialized, Tesla’s policy team would prioritize winning NEVI funding for the site, according to the source.

“Everything was purposeful. Everything had a target,” one source told TechCrunch..

Often that meant building Superchargers at new sites, which are more straightforward to develop. Expanding existing ones is incredibly challenging, the source said, because leases often need to be renegotiated, utility upgrades coordinated and existing infrastructure worked around, all while continuing to serve existing customers. “Your cost per stall is exponentially higher than a fresh site.”

Analysts have long speculated that the Supercharger network could easily become a profit center, much like Amazon did when it opened its cloud services to other companies. But there, Tesla had Amazon beat: The Supercharger team was told that the network was profitable, the source said, even before other automakers gained access.

How the Supercharger network came to be

Tesla-supercharger
Image Credits: Tesla

Tesla opened the first Supercharger station in September 2012 as the first examples of the Model S prowled the streets. Early models could deliver 100 kW, which was a big number at the time: CHAdeMO, a competing standard used by the Nissan Leaf, maxed out at 62.5 kW at the time, and the Combined Charging System (CCS) was still in the prototype phase.

The first stations opened in California, and soon more started sprouting up along highways on the East Coast, then the Midwest and Texas. Within a year, the company upgraded the equipment, bumping maximum power to 120 kW. And within three years, Tesla had a network that spanned the U.S., making coast-to-coast electric travel possible. As the company entered Europe, China and other countries, it added Superchargers there, too. Today, the network supports nearly 60,000 charging stalls on four continents.

Why the Supercharger network is considered the best

Image Credits: Tesla

In the early years, Tesla Model S and X owners enjoyed unlimited charging at the stations — an incentive aimed at winning over new customers. When the Model 3 rolled out, the company started billing new owners for charging sessions, though the process was far easier than what competitors offered. Drivers simply had to plug the car in, and Tesla would bill a credit card on file.

Today’s Supercharger posts support up to 250 kW charging speeds. Other networks top out at 350 kW, but they aren’t nearly as reliable. Tesla says its network’s uptime is 99.95%, far better than its competitors. Real-world usage suggests that’s not far from the truth: A University of California–Berkeley survey of EV drivers in the San Francisco Bay Area found that while 25% of non-Tesla drivers experienced major problems with public chargers, only 4% of Tesla drivers did at Superchargers.

Can other EVs use Superchargers?

Image Credits: Tesla

For over a decade, Superchargers were available only to Tesla owners. Because charge sessions had to be initiated by a handshake between the vehicle and the charger, and because billing happened behind the scenes, Tesla had tight control over who could use them. The company’s proprietary plug design didn’t hurt, either.

That started to change in the fall of 2022, when the company made the details of its plug design available to other automakers. (By that point, Tesla was already using the same communications protocol as CCS when charging.) Then, in May 2023, Ford announced that it would adopt Tesla’s plug design, known as the North American Charging Standard, and that its customers would gain access to 12,000 Superchargers across the U.S. and Canada. Soon, the floodgates opened, and GM, Rivian, Volvo and others followed suit. Today, all major automakers selling in the U.S. have adopted the NACS.

These are all the major brands that have announced adoption of the NACS for future EVs:

  • Acura
  • Audi
  • BMW
  • Chrysler
  • Dodge
  • Ford
  • Genesis
  • GM
  • Honda
  • Hyundai
  • Jaguar
  • Jeep
  • Kia
  • Lexus
  • Lucid
  • Mazda
  • Mercedes
  • Mini
  • Nissan
  • Polestar
  • Porsche
  • Ram
  • Rivian
  • Scout Motors
  • Subaru
  • Toyota
  • Volkswagen
  • Volvo

In February, Tesla started granting automakers access. Ford was the first to gain entry, and the company started offering existing EV owners free adapters for a limited time

What’s next for the Supercharger network?

No one really knows. With future Supercharger sites in limbo, it’s possible that the network has reached its zenith, at least for the time being. Musk has said that expansion at new sites will continue “at a slower pace” and the focus will be on “100% uptime and expansion of existing locations.” Without a team in place, all of that will be challenging, especially work on existing locations, which are more complex endeavors.

More TechCrunch

Reddit’s mobile and web applications went down on Wednesday afternoon, with more than 150,000 users reporting outages on Downdetector as of 1:30 p.m. in San Francisco. When trying to access…

It’s not just you: Reddit is down

For months, a tech forum ran wild asking if the Converge 2 accelerator program actually happened. We finally found out.

OpenAI’s Converge 2 program has been shrouded in mystery

Bluesky on Wednesday introduced the ability to hide replies, as well as a way to detach your original post from someone’s quote post.

Bluesky adds ‘anti-toxicity’ tools and aims to integrate ‘a Community Notes-like’ feature in the future

Featured Article

Fluid Truck’s board ousted its sibling co-founders amid allegations of mismanaging funds

Fluid Truck, a startup that was founded to disrupt the commercial vehicle rental industry, has ousted its sibling co-founders – CEO James Eberhard and chief legal counsel Jenifer Snyder – according to sources familiar with the matter. The shakeup, which employees have described as a hostile takeover, was led by…

Fluid Truck’s board ousted its sibling co-founders amid allegations of mismanaging funds

Meta announced Wednesday that users on Threads will be able to see fediverse replies on other posts besides their own.

Threads deepens its ties to the open social web, aka the ‘fediverse’

Just weeks ago, during an interview with TechCrunch, Thomas Ingenlath laid out his plan to turn Polestar into a self-sustaining company. Now, he’s out.  Polestar said Tuesday Ingenlath has resigned as…

Polestar is getting a new CEO amid EV sales slump

Midjourney, the AI image-generating platform that’s reportedly raking in more than $200 million in revenue without any VC investment, is getting into hardware. The company made the announcement in a…

Midjourney says it’s ‘getting into hardware’

Hiya, folks, welcome to TechCrunch’s regular AI newsletter. If you want this in your inbox every Wednesday, sign up here. Say what you will about generative AI. But it’s commoditizing…

This Week in AI: AI is rapidly being commoditized

OpenSea, which calls itself the “world’s largest” nonfungible token (NFT) marketplace, received a Wells notice from the SEC, the company said in a blog post Wednesday, indicating the regulator may…

SEC takes aim at NFT marketplace OpenSea

Kissner previously served as Twitter’s chief information security officer, and held senior security and privacy positions at Apple, Google, and Lacework.

Ex-Twitter CISO Lea Kissner appointed as LinkedIn security chief

Featured Article

A comprehensive list of 2024 tech layoffs

A complete list of all the known layoffs in tech, from Big Tech to startups, broken down by month throughout 2024.

A comprehensive list of 2024 tech layoffs

It’s been more than a year since Tesla agreed to open its Supercharger network to electric vehicles from other automakers, like General Motors and Ford. But Tesla’s network of nearly…

Tesla’s Supercharger network is still unavailable to non-Tesla EVs

Tumblr is making the move to WordPress. After its 2019 acquisition by WordPress.com parent company Automattic in a $3 million fire sale, the new owner has focused on improving Tumblr’s…

Tumblr to move its half a billion blogs to WordPress

Back in February, Google paused its AI-powered chatbot Gemini’s ability to generate images of people after users complained of historical inaccuracies. Told to depict “a Roman legion,” for example, Gemini would show an anachronistic…

Google says it’s fixed Gemini’s people-generating feature

Exclusive: Millennium Space Systems will soon have a new CEO as Jason Kim has departed the company, TechCrunch has learned. 

The CEO of Boeing’s satellite maker, Millennium Space, has quietly left the company

As of the company’s most recent financial quarter, Apple’s Services bsuiness represented about one-quarter of the tech giant’s revenue.

Apple reportedly cuts 100 jobs working on Books and other services

After a long week of coding, you might assume San Francisco’s builders would retreat into the Bay Area’s mountains, beaches or vibrant clubbing scene. But in reality, when the week…

Born from San Francisco’s AI hackathons, Agency lets you see what your AI agents do

You’ve got the product — now how do you find customers? And once you find those customers, how do you keep them coming back for more? At TechCrunch Disrupt 2024,…

VCs and founders talk finding (and keeping) product-market fit at TechCrunch Disrupt 2024

Snapchat announced on Wednesday that it’s releasing new resources for educators to help them create safe environments in their schools by better understanding how their students use the app. The…

Snapchat releases new teen safety resources for educators

Marty Kausas, Pylon’s CEO and co-founder, says they quickly learned that the omnichannel approach the company originally took was just a first step, and customers were clamoring for more.

Pylon lands $17M investment to build a full service B2B customer service platform

Update 8/27: The Polaris Dawn launch has been pushed back a day and is now planned for Wednesday, August 28 after a helium leak was detected ahead of its takeoff.…

Polaris Dawn will push the limits of SpaceX’s human spaceflight program — here’s how to watch it launch live

Pryzm announced its $2 million pre-seed round, led by XYZ Venture Capital and Amplify.LA.

Pryzm is a new kind of defense tech startup: One that helps others win lucrative contracts

Comun, a digital bank focused on serving immigrants in the United States, has raised $21.5 million in a Series A funding round less than nine months after announcing a $4.5…

Fast-growing immigrant-focused neobank Comun has secured $21.5M in new funding just months after its last raise

Calm is rolling out a suite of new features to make it easier for people to fit mindfulness into their lives. Most notably, the app is launching “Taptivities,” which are…

Calm’s new Story-like mindfulness exercises offer an alternative to social media

The NotePin, which hits preorder Wednesday, is $169 and comes with a free starter plan or a Pro Plan, which costs $79 per year.

Plaud takes a crack at a simpler AI pin

CoinSwitch, a prominent Indian cryptocurrency exchange, is suing rival platform WazirX to recover trapped funds.

CoinSwitch sues WazirX to recover trapped funds

Web browser and search startup Brave has laid off 27 employees across the different departments, TechCrunch has learned. The company confirmed the layoffs but didn’t give more details about the…

Brave lays off 27 employees

Zepto co-founder Aadit Palicha told a group of analysts and investors on Tuesday that the three-year-old Indian delivery startup anticipates growth of 150% in the next 12 months, a remarkable…

Zepto, snagging $1B in 90 days, projects 150% annual growth

VerSe Innovation, India’s content tech startup, has acquired digital marketing firm Valueleaf Group to bolster its presence in the Indian digital ad space.

India’s VerSe buys Valueleaf to boost digital marketing

Astrobotic’s Peregrine lunar lander failed to reach the moon because of a problem with a single valve in the propulsion system, according to a report on the mission released Tuesday.…

One busted valve led to the failure of Astrobotic’s $108M Peregrine lunar lander mission