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Why Apple’s ‘Crush’ ad is so misguided

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Welcome to Week in Review: TechCrunch’s newsletter recapping the week’s biggest news.

This week Apple unveiled new iPad models at its Let Loose event, including a new 13-inch display for the iPad Air, as well as Tandem OLED and a new M4 chip for the iPad Pro. But its ad for the new iPad Pro made the biggest waves from the event, for all the wrong reasons. For Apple completionists, we compiled all of the new announcements in case you missed it. 

In the world of EVs, the embattled Fisker Ocean is facing yet another federal safety probe. The National Highway Traffic Safety Administration (NHTSA) has opened a fourth investigation into the SUV surrounding claims of “inadvertent Automatic Emergency Braking.”

AI deepfakes took center stage at this year’s Met Gala. AI-generated images of Katy Perry and Rihanna, neither of whom attended the event, went viral on X. A good reminder that we can’t believe everything we see online.

It’s been a big week. Let’s get into it.

News

New updates from OpenAI: On Monday at 10 a.m. PT, OpenAI will demo new features for both ChatGPT and GPT-4. CEO Sam Altman denied reports that the company was preparing to announce a rival search engine product ahead of Google’s I/O conference. Read more

Say hello to the portal: A new, always-on video portal lets people in New York City and Dublin interact in real time. Portals.org, the organization behind the project, wants it to encourage people to interact with one another “above borders and prejudices.” Read More

OpenAI explores allowing AI porn: The company released a new NSFW policy intended to start a conversation about how it might allow explicit images and text in its AI products. But can we trust OpenAI — or any generative AI vendor — to do it right? Read More

Cops can’t use Microsoft’s AI tool: Microsoft has reaffirmed its ban on U.S. police departments from using generative AI for facial recognition through its enterprise-focused tool: Azure OpenAI Service. Read More

Dorsey says bye to Bluesky: Ex-Twitter CEO Jack Dorsey revealed on X that he is no longer on Bluesky’s board. In a statement, the company thanked Dorsey for his help funding Bluesky and said they are actively looking to replace his seat. Read More

Is Gen Z ditching Tinder for Hinge?: Match Group released its first-quarter earnings report, which shows a steady decline of Tinder’s paying user base. But Hinge is on track to become a “$1 billion revenue business,” in part due to its à la carte offerings for price-conscious Gen Zers. Read More

Spotify paywalls lyrics: The music streamer quietly confirmed that it has started moving its lyrics feature behind a paywall in an attempt to entice more users to migrate to its Premium subscription service, invoking the ire of users. Read More

Analysis

Apple’s “Crush” ad is disgusting: Devin Coldewey says Apple’s latest ad that crushes analog creative tools into an iPad Pro missed the mark. Apple has since apologized and canceled plans to televise it. Read More

How Newchip’s bankruptcy threatened thousands of startups: Mary Ann Azevedo and Christine Hall report on startup accelerator Newchip’s fall from grace and the ripple effects on its founders — including those who lost their companies in the fallout. Read More

Is rabbit’s R1 really that bad?: Much has been said about rabbit’s ambitious R1 AI assistant and it not living up to its promises. Devin argues that even though it likely shipped too early, an experimental device like this is a fun look at a possible future. Read More

More TechCrunch

In early 2018, VC Mike Moritz wrote in the FT that “Silicon Valley would be wise to follow China’s lead,” noting the pace of work at tech companies was “furious”…

This is how bad China’s startup scene looks now

Fei-Fei Li, the Stanford professor many deem the “Godmother of AI,” has raised $230 million for her new startup, World Labs, from backers including Andreessen Horowitz, NEA, and Radical Ventures.…

Fei-Fei Li’s World Labs comes out of stealth with $230M in funding

Bolt says it has settled its long-standing lawsuit with its investor Activant Capital. One-click payments startup Bolt is settling the suit by buying out the investor’s stake “after which Activant…

Fintech Bolt is buying out the investor suing over Ryan Breslow’s $30M loan

The rise of neobanks has been fascinating to witness, as a number of companies in recent years have grown from merely challenging traditional banks to being massive players in and…

Dave and Varo Bank execs are coming to TechCrunch Disrupt 2024

OpenAI released its new o1 models on Thursday, giving ChatGPT users their first chance to try AI models that pause to “think” before they answer. There’s been a lot of…

First impressions of OpenAI o1: An AI designed to overthink it

Featured Article

Investors rebel as TuSimple pivots from self-driving trucks to AI gaming

TuSimple, once a buzzy startup considered a leader in self-driving trucks, is trying to move its assets to China to fund a new AI-generated animation and video game business. The pivot has not only puzzled and enraged several shareholders, but also threatens to pull the company back into a legal…

Investors rebel as TuSimple pivots from self-driving trucks to AI gaming

Welcome to Startups Weekly — your weekly recap of everything you can’t miss from the world of startups. Want it in your inbox every Friday? Sign up here. This week…

Some startups and investors are more risk-averse than others

Silicon Valley startup accelerator Y Combinator will expand the number of cohorts it runs each year from two to four starting in 2025, Bloomberg reported Thursday, and TechCrunch confirmed today.…

Y Combinator expanding to four cohorts a year in 2025

Telegram has had a tough few weeks. The messaging app’s founder, Pavel Durov, was arrested in late August and later released on a €5 million bail in France, charged with…

Telegram CEO Durov’s arrest hasn’t dampened enthusiasm for its TON blockchain

Martin Casado, a general partner at Andreessen Horowitz, will tackle one of the most pressing issues facing today’s tech world — AI regulation — only at TechCrunch Disrupt 2024, taking…

A fireside chat with Andreessen Horowitz partner Martin Casado at TechCrunch Disrupt 2024

Christina Cacioppo, CEO and co-founder of Vanta, will be on the SaaS Stage at TechCrunch Disrupt 2024 to reveal how Vanta is redefining security and compliance automation and driving innovation…

Vanta’s Christina Cacioppo takes the stage at TechCrunch Disrupt 2024

On Thursday, cybersecurity giant Fortinet disclosed a breach involving customer data.  In a statement posted online, Fortinet said an individual intruder accessed “a limited number of files” stored on a…

Fortinet confirms customer data breach

Meta has confirmed that it’s restarting efforts to train its AI systems using public Facebook and Instagram posts from its U.K. userbase. The company claims it has “incorporated regulatory feedback” into a…

Meta reignites plans to train AI using UK users’ public Facebook and Instagram posts

Following the moves of other tech giants, Spotify announced on Friday it’s introducing in-app parental controls in the form of “managed accounts” for listeners under the age of 13. The…

Spotify begins piloting parent-managed accounts for kids on family plans

Uber users in Austin and Atlanta will be able to hail Waymo robotaxis through the app in early 2025 as part of a partnership between the two companies. 

Waymo robotaxis to become available on Uber in Austin, Atlanta in early 2025

There are plenty of calendar and scheduling apps that take care of your professional life and help you slot in meetings with your teammates and work collaborators. Howbout is all…

Howbout raises $8M from Goodwater to build a calendar that you can share with your friends

Delhivery claims Ecom Express has inaccurately represented Delhivery’s business metrics when drawing comparisons in its IPO filing. 

SoftBank-backed Delhivery contests metrics in rival Ecom Express’ IPO filing

It was a matter of time, but Apple is going to allow third-party app stores on the iPad starting next week, on September 16. This change will occur with the…

Alternative app stores will be allowed on Apple iPad in the EU from September 16

The U.K.’s antitrust regulator has delivered its provisional ruling in a longstanding battle to combine two of the country’s major telecommunication operators. The Competition and Markets Authority (CMA) says that…

Three and Vodafone’s $19B merger hits the skids as UK rules the deal would adversely impact customers and MVNOs

Late Thursday evening, Oprah Winfrey aired a special on AI, appropriately titled “AI and the Future of Us.” Guests included OpenAI CEO Sam Altman, tech influencer Marques Brownlee, and current…

Oprah just had an AI special with Sam Altman and Bill Gates — here are the highlights

Antonio Moraes, the grandson of a late prominent Brazilian billionaire, was never interested in joining the family-owned conglomerate of construction companies and a bank. Shortly after graduating from college, he…

XP Health grabs $33M to bring employees more affordable vision care

A crew of four private astronauts made history in the early hours of Thursday when they opened the hatch of their SpaceX Dragon capsule and conducted the first commercial spacewalk. …

Polaris Dawn astronauts perform historic private spacewalk while wearing SpaceX-made suits

Keith Rabois, managing director of Khosla Ventures, was having dinner with a “very successful CEO” in October 2018 when the CEO asked him a question: How many people does it…

Keith Rabois says Miami is still a great place for startups, even as a16z leaves

By making the AI info label harder to find, it might be easier for users to be deceived by content that was edited with AI, especially as editing tools become…

Meta is making its AI info label less visible on content edited or modified by AI tools

Cohost, a would-be X rival launched to the public in June 2022, is shutting down, the company announced via the social network’s staff account earlier this week. The service had…

Cohost, the X rival founded with an anti-Big Tech manifesto, is running out of money and will shut down

At the MTV Video Music Awards (VMAs) on Wednesday night, new technology allowed fans to shop their favorite artists’ styles as they appeared on the screen. Though the drama from…

Shopsense AI lets music fans buy dupes inspired by red-carpet looks at the VMAs

Featured Article

A comprehensive list of 2024 tech layoffs

A complete list of all the known layoffs in tech, from Big Tech to startups, broken down by month throughout 2024.

A comprehensive list of 2024 tech layoffs

Working away on his PhD in Munich only a few years ago, Stephan Herrmann (now a doctor) couldn’t have conceived of a time when his idea for a carbon-negative power…

This startup is making manure out of other biogas power plants and now has $62M to play with

ChatGPT, OpenAI’s text-generating AI chatbot, has taken the world by storm since its launch in November 2022. What started as a tool to hyper-charge productivity through writing essays and code…

ChatGPT: Everything you need to know about the AI-powered chatbot

Faraday Future is doling out big raises and bonuses to its CEO and its founder, despite having delivered just 13 cars in its 10-year history and recently laying off or…

Faraday Future gives CEO and founder raises and bonuses after delivering 13 cars