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The X account announced that its Premium+ subscription would now be “fully” ad-free, leading some to question how this change would affect creator earnings.
We’re about four months away from TechCrunch Disrupt 2024, taking place October 28 to 30 in San Francisco! We could not bring you this world-class event without our world-class partners…
X says it will chase SMB ad dollars after Musk’s ‘go f*** yourself’ comments to fleeing advertisers
A new report by the Financial Times says X will now turn to small and medium-sized advertisers to shore up revenue after the company’s owner Elon Musk alienated big brands…
Following the advertiser exodus from X, formerly Twitter, over concerns about antisemitic content on the site, X has lost another high-profile brand campaign, as Paris Hilton’s 11:11 Media is also…
Even before major brands like Apple, Disney and IBM paused their ad spending on X in the wake of Elon Musk’s endorsement of an antisemitic post, the company formerly known…
Following Amazon’s adoption of generative AI for advertisers last week, Google today is launching a set of generative AI product imagery tools for advertisers in the U.S. Via the new,…
In recent years, YouTube has been working to transform its platform into more of a shopping destination with product launches like shoppable ads or more recently, the ability to shop…
Twitter tries to woo anxious advertisers with a slate of premium video content at the NewFronts
Twitter returned to the Digital Content NewFronts this evening to pitch its upcoming premium video content slate to advertisers, as it had in previous years. But this time around, the…
TikTok is introducing a new way to lure advertisers to its platform by giving them the ability to showcase their brands’ content next to the best videos on TikTok. Ahead…
Incoming Twitter owner Elon Musk has emphasized his belief that “free speech” is critical to Twitter’s future, even noting in the press release announcing the deal today that “free speech is…
Radio ads broadcast a message to listeners, but Pandora’s new voice ads will allow listeners to respond by speaking aloud — either to get more information about the product being…
Be warned, YouTube creators: Making videos about the latest viral hoax, the “Momo challenge,” will not make you money. Over the past couple of days, the Momo challenge has gone…
Facebook Offers gets revamped for mobile, now lets you track saved coupons in a dedicated section
Facebook’s goal of tracking ads all the way through to a customer’s purchase at point-of-sale is getting a big boost today with a makeover of the Facebook Offers program. Now designed to…
Facebook’s new ad tool helps target people who will actually use, not just install, mobile apps
Getting people to download apps on their phone is hard enough. Getting to use them and return is even harder. And getting valuable users who spend money in the app…
With A Fresh $9M, Contently Looks To Position Itself At The Front Of The New Content Marketing Movement
When Contently launched out of TechStars startup accelerator in 2011, content farms were quickly becoming the bane of content producers everywhere. Gumming up search engines with low-quality, SEO-optimized linkbait and…
Another AdTech IPO? Videology Lands $60M From Catalyst, Comcast & Others As Online Video-Ad Market Booms
Thanks to the increasing consumption of digital video — and the fact that many of the largest content providers now force viewers to watch ads within those videos (Hulu, YouTube)…
Before you start commenting about how much I cover Google+, just hop over to The Next Web (my previous employer), to see the root of it all. I’m a firm…
