Apple Intelligence

What could be more frightening than Friday the 13th? How about a realization that AI is in its awkward tween stage? At least, it was…

AI’s tween years, who’s taking over climate tech, and the latest for Fearless Fund

One would have expected that “Apple’s first phone made from the ground up for Apple Intelligence” would justify being so.

Apple punts on AI

With another new iPhone comes another new iPhone button: Camera Control, which was announced at Apple’s “Glowtime” event on Monday.

Why Apple added yet another button to the iPhone 16

Apple Intelligence was designed to leverage things that generative AI already does well, like text and image generation, to improve upon existing features.

What is Apple Intelligence, when is it coming and who will get it?

The swift macOS Sequoia release deviates from Apple’s usual late September or October timeline for desktop OS updates.

Apple to release AI-focused macOS Sequoia on September 16

Visual intelligence will launch along with other Apple Intelligence features in beta in October for U.S. English language users.

AI-powered visual search comes to the iPhone

Featured Article

Apple Event 2024: iPhone 16, Apple Intelligence and all the other expected ‘Glowtime’ reveals

Apple’s Glowtime iPhone event will include the iPhone 16, but may also feature new AirPods, a new Apple Watch and possibly even new Macs.

Apple Event 2024: iPhone 16, Apple Intelligence and all the other expected ‘Glowtime’ reveals

When Apple unveiled its AI plans at WWDC in June, analysts suggested the feature could put the iPhone 16 on track for another “supercycle.” Like the addition of 5G before…

Apple Intelligence delays could impede iPhone 16 ‘supercycle’

Here’s a look at what’s going to change with Siri, and what the introduction of Apple Intelligence will allow you to do with the digital assistant. 

How Apple Intelligence is changing the way you use Siri on your iPhone 

Apple has added yet more AI features in its latest developer betas for iOS 18.1, and this time we’re getting the ability to remove objects from photos.

Apple’s new iOS developer beta lets you remove objects from pictures using AI

There’s a fascinating look by John Herrman over at NYMag today at one of the big proposed uses of AI: summarizing content. We all need things summarized, right? Everybody’s too…

What is AI good for anyway? Maybe not summarizing

Apple’s Writing Tools feature will show a message notifying you that AI-generated suggestions might not be of the highest quality when tackling certain topics.

Apple Intelligence’s writing tools stumble on swears and controversial topics

If you are on the developer beta, you can only use Apple Intelligence features if your language is set to U.S. English and region is set to U.S.

How to enable Apple Intelligence on your iPhone

Users who have signed up for iOS 18’s developer beta can now get the first taste of Apple Intelligence as the company has released some features of its AI suite…

Apple brings Apple Intelligence with iOS 18.1 dev beta, but there are a lot of limitations

Apple has published a technical paper detailing the models that it developed to power Apple Intelligence, the range of generative AI features headed to iOS, macOS and iPadOS over the…

Apple says it took a ‘responsible’ approach to training its Apple Intelligence models

Days after The Wall Street Journal reported that Apple and Meta were in talks to integrate the latter’s AI models, Bloomberg’s Mark Gurman said that the iPhone maker was not…

Apple shelved the idea of integrating Meta’s AI models over privacy concerns, report says

No one knows what AI looks like, or even is supposed to look like. It does everything, but looks like nothing.

Apple joins the race to find an AI icon that makes sense

The TechCrunch team runs down all of the biggest news from the Apple WWDC 2024 keynote in an easy-to-skim digest.

Here’s everything Apple announced at the WWDC 2024 keynote, including Apple Intelligence, Siri makeover

Vanessa Larco, a partner at New Enterprise Associates (NEA), believes that generative AI’s impact on the world of SaaS could be huge. The investor joined…

NEA’s Vanessa Larco says generative AI will change the SaaS pricing model – and that’s a good thing

Featured Article

Why Apple is taking a small-model approach to generative AI

It’s a very Apple approach in the sense that it prioritizes a frictionless user experience above all.

Why Apple is taking a small-model approach to generative AI

Apple announced at WWDC 2024 that it’s making its big move into AI with a new technology it calls Apple Intelligence. Apple CEO Tim Cook…

TechCrunch Minute: Apple unveils Apple Intelligence, its new generative AI offering

Thanks to Apple’s newfound — and heavy — investment in generative AI tech, the company had loads to showcase on the AI front, from an upgraded Siri to AI-generated emoji.

The top AI features Apple announced at WWDC 2024

Apple kicked off its weeklong Worldwide Developers Conference (WWDC 2024) event today with the customary keynote at 1 p.m. ET/10 a.m. PT. The presentation focused on the company’s software offerings…

Watch the Apple Intelligence reveal, and the rest of WWDC 2024 right here

Apple’s SDKs (software development kits) have been updated with a variety of new APIs and frameworks.

Apple brings its GenAI ‘Apple Intelligence’ to developers, will let Siri control apps

Older iPhones or iPhone 15 users won’t be able to use these features.

Apple Intelligence features will be available on iPhone 15 Pro and devices with M1 or newer chips

Apple Intelligence will have an understanding of who you’re talking with in a messaging conversation.

Apple debuts AI-generated … Bitmoji
AI

Apple gives Siri an AI makeover

Siri is now more natural, more relevant and more personal — and it has new look.

Apple gives Siri an AI makeover

The company has been pushing the feature as integral to all of its various operating system offerings, including iOS, macOS and the latest, VisionOS.

Apple Intelligence is the company’s new generative AI offering