Marketing

Stefanos Loukakos, formerly a director at Meta’s business-focused Messenger division and, briefly, the tech giant’s blockchain org, noticed several years ago that online retailers were struggling to connect with potential shoppers. The…

LinkedIn — the social platform that targets the working world — has quietly started testing another way to boost its revenues, this time with a new service for small and…

Blueshift, a San Francisco–based startup that taps AI to help brands automate and personalize engagement across different marketing channels, has secured $40 million in debt financing from Runway Growth Capital.…

Stensul added dozens of new features and functionalities. Most notable is Landing Page, which gives customers a no-code, drag-and-drop way to build integrated landing pages.

The role of HR in enterprises is becoming more strategic. This means that selling effectively requires a less-aggressive approach.

Before making any staffing decisions, partner with your CMO to conduct focused and measurable trials of generative AI tools.

Most consumers interact with e-commerce brands through social media, text and email. Brands reach out with promotions and discounts. But the engagement and read rates tend to be low; according…

There’s no shortage of startups trying to automate marketing tasks by using generative AI. For WorkMagic, the target users are the millions of small-scale Shopify sellers who it believes can…

Creating the many types of content needed for large-scale B2B campaigns often results in marketers juggling dozens of tools. This makes it difficult to ensure cohesive messaging across their emails,…

Aampe, a marketing automation platform for mobile apps, recently closed a $7.5 million funding round led by Matrix India and Peak XV, the company announced last week. Bringing Aampe’s total…

Pixis, an AI-powered platform for brands to monitor and orchestrate their marketing campaigns, today announced that it raised $85 million in a Series C1 round led by Touring Capital with…

Large companies often have to produce marketing campaigns with thousands of pieces of individual content, including email and social media ads. This means creative teams have to execute ideas rapidly…

The customer data platform provides a central place to collect first-party information about customers, but simply having a pile of data is not the point. Companies want to put it…

Before founding dipp, Jennifer Chen and Mikhail Abramov spent 15 years working as art directors in New York City. During that time, Chen says they realized that the marketing, sales…

Hire experienced talent early, allocate 10% of revenue to marketing, and continue dividing team responsibilities as you scale.

The customer data platform (CDP) has become a standard way to collect first-party customer data and put it to work. Simon Data, which was founded in 2015, has always had…

Companies seeking images or videos for their materials will typically commission a shoot, or scour stock media catalogs. Catch+Release, however, wants to help marketers license existing user-generated content, and the…

Several years ago, Zach Epstein was leading marketing measurement initiatives at Google, helping large corporate customers to build out measurement infrastructure. After leaving the tech giant, Epstein — who observed…

A traction slide is your chance to show off and build investor confidence. But what if your startup doesn’t have any wins to boast about?

There’s a lot of performative behavior in startup land, such as foosball tables in reception areas and kitchens with kombucha taps.

Feeling pretty confident about the marketing slides you’ve prepared for your upcoming board meeting? If so, you may be on the wrong track.

While working at Vetan, a startup helping small- and medium-sized (SMBs) businesses manage employee payroll, Ranti Dev Sharma realized that SMBs often lack the tools to thrive online with organic…

By identifying your ideal customer personas first, you will find product-market fit faster and identify the right customers to sell to.

One of the biggest misconceptions when it comes to UX is that we must eliminate as many questions and barriers as possible.

It used to be that having a corporate blog and some paid content was the gist of your marketing department’s content efforts, and that was enough. But as larger companies…

While the U.S. government debates TikTok’s future following last week’s congressional hearing, the video entertainment platform today announced a new product called Branded Effects aimed at businesses marketing themselves on…

Coinciding with the launch of its Firefly family of generative AI models, Adobe today unveiled Adobe Sensei Generative AI Services, a set of enterprise-focused, AI-powered services across its suite of…

While trying to gain traction, most of your time and attention should be focused on imitating successful marketing tactics.

Soci (pronounced “soh-shee”), a marketing automation platform with customers including Ace Hardware, Jersey Mike’s, Pet Supplies Plus and Ford, today announced that it raised $120 million in a financing round…