The opposite of wasteful “fast fashion” is circular clothing—garments that are built to last and be reborn as new products of similar quality. The North Face is pushing the trend forward with 20 new products announced in October that incorporate elements like single-fiber construction and trim that support easy disassembly and reuse. But before a fleece jacket can find new life, consumers have to send in old clothing. So the company also retooled its product take-back program, inviting customers to drop off items at stores and offering a $10 credit to loyalty program members for doing so. It’s all an effort “to minimize waste and promote cycle-ability,” says global brand president Nicole Otto.
A weekly newsletter featuring conversations with the world’s top CEOs, managers, and founders. Join the Leadership Brief.
- Breaking Down the 2024 Election Calendar
- What if Ultra-Processed Foods Aren’t as Bad as You Think?
- How Ukraine Beat Russia in the Battle of the Black Sea
- The Reintroduction of Kamala Harris
- Long COVID Looks Different in Kids
- How Project 2025 Would Jeopardize Americans’ Health
- What a $129 Frying Pan Says About America’s Eating Habits
- The 32 Most Anticipated Books of Fall 2024