ABC releases data for the UK media industry to use when trading print, digital and event advertising. We’re also a leading industry-owned auditor for media products and services, with specialist skills in digital ad trading. Our logo stands for quality and trust in media, empowering our industry to trade with confidence.
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Some fascinating insights here from Amanda Wigginton on the powerful role magazines can play as part of ad campaigns, and the positive response they inspire in their readers: #trustinmedia #magazines #advertising
Magazine media and its role in the media mix... Amanda Wigginton, CMRS Wigginton, data and insight specialist, shares her pick of campaigns that demonstrate how magazine brands deliver for advertisers. https://lnkd.in/dnFjP-EU
We’re delighted to say we’ve completed our annual comprehensive audit for IAB UK bringing independent assurance that the certification process behind its #GoldStandard is robust and transparent. #trustinmedia #digitaladvertising
🥇 ABC UK's audit of the IAB's #GoldStandard confirms that the processes for maintaining and updating the certification are “designed and operating effectively” 🙌 More details & the downloadable report available here 👉 https://lnkd.in/eX7AejEd
A warm welcome to our new board members: James Chandler, Chief Marketing Officer at IAB UK, and Paul Sinker, Director of Communications at the NMA. Their expertise & knowledge will be invaluable as we continue to develop our products and services for the industry: https://buff.ly/4cw9VX9 IAB UK News Media Association #trustinmedia
If 61% of people believe business leaders are trying to mislead… how can you show that you’re an MVP (Most Valued Partner)? We heard the strong call to action that came from the London Brand Safety Summit Series earlier this month, and asked ourselves - how can we help promote the most trustworthy companies? https://buff.ly/3R9c6HE IAB UK TAG
Concerned about the latest EU Legislation? We interviewed David Barron, Director of Operations at the European Interactive Digital Advertising Alliance, to find out how the new Advanced Advertising Transparency Programme (AATP) and Transparency Seal helps businesses align with EU legislation… as well as delivering a host of other benefits: https://buff.ly/3wrsIDn #digital #advertising
Is print a hidden superpower?! New research by Thinkbox reveals print delivers greatest ROI in the short and long term. Find out more fascinating findings from the ‘Profit Ability 2: the new business case for advertising’ study, featured today in The Media Leader: https://lnkd.in/efJ9k7PC #trustinmedia
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Congratulations to our TAG Platinum clients for achieving the highest TAG accolade. https://ow.ly/SF0S50QNHNt #trustinmedia
We're delighted when our clients share the added benefits they’ve experienced after completing our TAG audit. Congrats Dailymotion! #trustinmedia https://ow.ly/jf6T50QRnY1
We're committed to making every one of our TAG audits a positive experience for our clients. Congratulations Mobsta Ltd - Certified B Corp® on your new TAG Seal. #trustinmedia https://lnkd.in/gM86ADhq
Our clients have achieved over 161 TAG Seals this year - showing these companies support industry standards and are committed to a more transparent digital landscape. Find out more: https://ow.ly/G5Kp50QRn8X #trustinmedia