Asiko

Attention 👀, Loyalty ❤️ and Becoming Iconic... We launched our latest insight report, How Iconic Brands Win Attention & Loyalty. Don't get left behind. Read the full report NOW🔗 👀❤️ https://lnkd.in/e_vzB-va Let us know your thoughts.

⚽️💔😅 Twas good while it lasted ..…. Back to work.... A few random but informative facts. "60% of consumers globally are willing to pay premium for brands aligned with their values." (Source: Edelman's 2023 Brand Trust Report) "Brands with a strong, differentiated brand story can command a 17% price premium compared to competitors. Customers are willing to pay more for brands they identify with and trust." (Source: Study by Prophet) "78% of consumers are more likely to buy from a brand they follow on social media. (Source: Sprout Social.) More fun, random informative facts here. 👀 ❤️ 🔗 https://lnkd.in/edWkNJGj #Branding #Euro2024 #Goodwhileitlasted

👋 No one cares bro. Getting attention on the internet is tougher than ever. But then there’s MSCHF. They’ve perfected the art of making us all say "Oh….Interesting” 📘 The MSCHF playbook: - Boundary-Pushing Products (Art): MSCHF stays top-of-mind by pushing limits and sparking controversy, creating products you either instantly LOVE or HATE. - Scarcity as Strategy: Limited editions turn products into instant collectibles, driving desire through exclusivity. - Creative Content that Goes Viral: MSCHF excels in creating content that ‘breaks’ the internet, leveraging creativity to amplify brand presence. - Strategic Collaborations: MSCHF's partnerships with unexpected influencers and brands create buzz-worthy moments that captivate audiences. With their ability to dominate the internet, it would be fascinating to see what MSCHF could achieve with livestream shopping or even a TikTok shop. It’s surprising they didn’t capitalize on the NFT hype-wave. Attention 👀, Loyalty ❤️ and Becoming Iconic... Read the full report NOW🔗 https://lnkd.in/edWkNJGj #MSCHF #TikTokShop #LivestreamShopping #DisruptiveBrands  #DigitalMarketing #Innovation

Growing up as a South Londoner in the early 2000s, wearing anything but Nike was seen as nothing short of unlawful. Fast forward to today, interesting seeing the younger Gen embrace brands like New Balance, Asics, Yeezys, and even Crocs! Love them or hate them, They turned a casual, comfortable shoe into a cult classic with luxury. level profit margins, selling it for $45+ and upselling $20 charms. A Case study for a beautiful business model: ✨ A Polarizing, Functional Product ✨ Low Costs: Lightweight resin material. ✨ Brand Loyalty: Devoted following. ✨ Collaborations: Major brands and celebrities. Meanwhile, Nike's stock fell 20% on Friday, potentially reflecting a shift in the athletic footwear landscape, fuelled by the rise of the likes of On and HOKA. The future of footwear is wide open. 👀❤️ Discover more: https://lnkd.in/edWkNJGj #Business #Marketing #FootwearIndustry #Disruption #BrandStrategy #Profitability #Crocs #Innovation

If it ain’t broke, don’t fix it! No gimmicks, No growth hacks, No forced AI. Just community. Love seeing Aimé Leon Dore use the formula Shawn Stussy, Inc. created in the 80s to build a fortress of loyalty... 1. Celebrating your roots: Tap into your brand's authentic story, especially if it's tied to a specific culture. 2. Global Tribe: They feature artists, musicians, athletes, and everyday people in their campaigns, creating a fresh take on the “Tribe" concept. 3. Community over customers: Consider using your community as brand advocates. They'll be more genuine and relatable than traditional celebrities. 👀❤️ Peep Game…full report NOW🔗 https://lnkd.in/edWkNJGj #AimeLeonDore #Brand #Content #CommunityFirst #Stussy #Asiko

Greg Hoffman (ex-Nike CMO) hits the nail on the head: "The Stronger the emotional connection, the bigger status your brand is going to have most likely in culture" - Think Nike & Apple. They don't just sell products, they sell a feeling. What emotion does YOUR brand evoke? - I recently wrote an article for @Creativebloq diving deeper into this: https://lnkd.in/efvvbhJn - Attention 👀, Loyalty ❤️ and Becoming Iconic... Read the full report NOW🔗 https://lnkd.in/e_vzB-va #Attention #Relearning #Branding

#COMMUNITY 🤝 Love to the creators, founders, and investors who graced us. Our second Free Headshots & Networking event at Somerset House. IRL always beats URL. #AsikoPresents #pauseandplay 🔥 Photography Panos Damaskinidis #portraits

Where creative meets community 🌐🌍💫. We had the pleasure working on the overall branding and positioning for ONOMO Hotels 'Onomo Fans' Community. #Culture #BrandEvolution #Branding #Community #Hotels

'Create a brand that transcends clichés' 🌐✨🎬🍿 This was a fun Branding project for ITV / Fresh Cuts film series https://lnkd.in/e-Q8dy9E #Branding #logodesign #Injectionofcolor #ShapingTomorrow #Asiko

🚀 Digital age? Sure, but IRL still reigns supreme!🫂🤝 ✨ Kicked off AsikoPresents' inaugural #PauseAndPlay - a unique mix of networking and fresh free headshots. 🔥 Big ups to the creators, founders, and investors who graces us. 🙌 Already seeing those new headshots popping up on LinkedIn! 📸 Stay tuned. The next one's going to be even bigger. #AsikoPresents #NetworkingGoals #IRLRevival #LinkedInGlowUp #NextLevelVibes #Startup #Growth #entrepreneurship Photography by @Emily-Jayne Nolan Jem S. , Victor Lander, Ardy Danielewicz, Akil Benjamin, Sharmaine Aderemi, Marlon James-Edwards, Gan Zhang, MBA , Yasmina Hedhli, Laura Morgan, Lydia-Renee D., Raymond Ukwenya, Swakara Atwell-Bennett, Anjli Srivastava, Brita Lapatza, Corinne O. Muiz Yusuff Stephanie Antonian Tom Cullen Kwabena Amponsa Jeffrey Oyinlola Matthew Addai Kassandra Lauren Gordon Marlon James-Edwards