Attractions.io

Today is the day! We're exploring the latest insights into how guest expectations for technology align with operators' investment plans. Learn how to fine-tune your digital strategy and explore actionable tips to stay ahead in the digital age. 🎥 Webinar: Why average technology is sabotaging the guest experience (and how to fix it) 📅 Date: Today, September 11th ⏰ Time: 4 pm BST It’s not too late to register—secure your spot now! https://lnkd.in/gaxwuZXi

⏰ Our live webinar is tomorrow! Join our expert panel as we dive into key insights from our latest industry report. We'll explore how guest expectations for digital experiences are evolving and what operators need to do to meet—and exceed—these expectations. Learn how to adjust your digital strategy to keep pace with industry trends and enhance guest satisfaction. Hear from industry leaders: Mark Locker – Founder & CEO, Attractions.io David Rosenberg – SSA Ventures Dolf DeJong (he/him) – CEO, Toronto Zoo Nick Dan-Bergman – VP Strategy, LaneTerralever Register now! https://lnkd.in/gaxwuZXi

Great response from a guest at Knoebels Amusement Resort! We love seeing reviews like this. "This app saved my mental state. It takes forever to fold up that silly park map and crinkle it into your back pocket, just to take it out again after you finished that ride. Wait times are not accurate - that didn't bother us. We were able to find what rides we wanted to go on 100% quicker; the GPS feature is extremely convenient. We used the app to see which rides were still operating after closing time, so we were elated to quick hop in a few lines before we left. Thank you for creating this!"

🚀 We’re heading to IAAPA Europe! Join us at Stand 8551, where we’ll be showcasing our mobile app platform along with our latest products, features, and industry insights. Get a closer look at:  🌙 Night mode maps with dynamic lighting 🔄 Tiltable and rotatable multi-level maps 🗺 The MapLayr SDK for use in your bespoke mobile app Plus, don’t miss out on taking home your own copy of our latest industry report, ~ Why average technology is sabotaging guest satisfaction (and how to fix it) ~ Find out whether your digital strategy aligns with your guests’ needs and expectations. Hit the link to book a show-floor discovery session 👉 https://lnkd.in/eNygbByG #IAAPA Europe #guestexperience #mobileapp

Marketers, it's time to own the entire guest experience. You're managing a complex mix of acquisition channels and tools, and traditionally focusing on admissions and visitation. But as experts of your brand, you're well-suited to enhance the overall guest experience by understanding and meeting guests' needs and expectations. Digital transformation has accelerated, raising consumer expectations for seamless, tech-enhanced experiences. Guests now expect instant, personalised services. Senior marketers from leading theme parks identified customer experience (CX) as the top trend, with 86% of consumers willing to pay more for great experiences. Your primary aim is often to boost admissions, but often you're overlooking the significant revenue from on-site spending. It's time to empower your team to oversee the entire guest experience drive satisfaction and secondary spending, such as food, retail, and VIP experiences. This holistic approach, seen in Disney's Imagineering, ensures a memorable experience across all touchpoints. Digital tools like mobile apps enhance your on-site activity and revenue. You can use them to offer personalised messages, location-based offers, and mobile food ordering, aligning with guests' tech-savvy preferences and increasing overall revenue. #attractionsmarketing #mobileapps #guestexperience

Ever wondered what it's like to work in the industry of fun? At Attractions.io, we believe that our strength lies in the inclusivity of our workplace. Here's what our Head of Marketing Ellen Kasinopoulou had to say on our culture: "At Attractions.io, I've genuinely felt the power of inclusivity – probably for the first time in my working life! Everyone’s voice is valued, ideas matter, and trust is the default position for every interaction. Regardless of title or tenure, everyone is encouraged to share their perspectives."

Are you offering mobile food ordering at your attraction? 📲 🍔 Done right, mobile food ordering enables attractions to grow revenue without relying on footfall. Even before the pandemic, many attractions found it difficult to grow visitor numbers. Business models shifted to focus less on getting numbers through the door, and more on metrics like loyalty and secondary spend. Mobile food ordering means that guests can browse menus on their phones and order food instantly at any time, anywhere without having to wait. Because mobile food ordering enables contactless payments (whether via credit card or Google Pay or Apple Pay), it also means that visitors can pay for food and beverages without needing to handle cash or physically swipe their card. And it brings that secondary spend we mentioned - we've seen customers of ours increase their average transaction size by over 50% after introducing mobile food ordering. Learn more about our solution by heading over to our website.

📣 Webinar Alert! Why average technology is sabotaging guest satisfaction (and how to fix it) Did you know that 63% of attraction guests are willing to pay more for a superior experience? Yet, across the guest journey, guests rate their experiences with technology as average, with moments of genuine delight few and far between. We surveyed over 1,000 guests and 200 operators worldwide to see how guest expectations align with operators' tech investment plans. Join us on September 11th at 4PM BST for an exclusive first look at our findings. Our panel of experts will explore why guests aren’t wowed by current digital touchpoints and how operators can elevate their tech investments to exceed expectations, drive revenue, and enhance satisfaction. Hit the link in the comments to register! 👇 Meet the panel: Mark Locker, CEO & Founder, Attractions.io David Rosenberg, SSA Ventures, formerly Monterey Bay Aquarium Nick Dan-Bergman, VP Marketing & Partnerships, LaneTerralever Dolf DeJong (he/him), CEO, Toronto Zoo

Resorts, it's time to deliver first-rate service and a personalised experience. Digital touchpoints have huge potential to improve the resort guest journey. Mobile technology can help your staff better meet the expectations of digital-native guests while unlocking valuable data insights. But how do you deploy mobile technology to empower your guests and allow your staff to dedicate more time to customer service? To help you out, we've put together a factsheet to show you how you can deliver five-star service and a VIP guest experience at your resort. You’ll learn how mobile app platforms equip your guests with a suite of tools to enhance their getaway experience, resulting in improved NPS and higher spend-per-capita. Download the factsheet here: https://lnkd.in/gAKRJ54E

💌 Do you put personalisation at the heart of your guest experience? Our user segmentation tools improve guests' experience of your attraction and increase revenue. Unlike web analytics and user survey data, user segmentation allows marketers to understand what each user has experienced at the attraction before, during and after their visit, meaning you can finally connect every touchpoint in your guest journey. Once you know this, you can develop personalised messaging for each segment and delight guests with a tailored experience. Find out more about how you can create custom audiences and truly personalise your guest experience with user segmentation here 👉