It took the States by storm, and we wondered what the big fuss was … so here we are giving this very American block buster a try! Always wanting to be at the forefront of consumer trends and bring novelties to our customers and retailers, we are proud to share our latest addition to our impressive list of NPDs this year. Cheez-it, the $1bn brand from America, has landed in our depots nationwide and online! Promising a cheez-hit, Cheez-it from Kellanova is part of our continued efforts to support retailers and offer their shoppers access to exciting new products. That is why we work hard with key suppliers to support them to bring their NPD to life with a big bang! Promising a true cheese flavour, Kellanova have created a great taste product, tweaking the US recipe for European tastebuds and we are happy to onboard on their ambitious journey to replicate the success the brand has seen in the States. The £1.25 PMP Double Cheese and Cheese & Chilli flavours have been launched across the wholesale and retail estate as part of our exciting Group NPD launches and are supported by amazing POS, online presence, as well as digital and print comms. Plus the PMPs packs deliver a value proposition for the channel! We would like to take this opportunity to say a big thank you for the support our colleagues have offered in bringing this activation to life and express our gratitude for the trust supplier partners continue to have in us launching their brilliant NPDs that continue to drive our channel!
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