EGGsist

Hi everyone, our digital flight is going to board soon! Are you ready for the OOO mood??? We will take likewise an editorial summer break, resuming our social and digital updates in September! Stay tuned for more insights and new projects on our Asian digital landscape! #chinadigital #marketing #digitalpayments #fintech #advertising

Alipay+ as Official Payment Partner of UEFA EURO 2024⚽, is connecting e-wallets and bank apps to 400,000 European merchants. During the tournament (14 June to 14 July), transactions via Alipay+ increased by 27% year-on-year, driven by mobile-savvy travelers from Asia and Europe. Notably, cross-border consumption surged in host cities like Berlin and Munich, with a 73% rise in Germany. Are you ready to take your business to the next level with cutting-edge digital marketing strategies for the Fashion, Luxury, or F&B industries? Contact us to find out how we can tailor a digital marketing plan that fits your unique needs. Let's transform your business together! #Digitalmarketing #UEFAEuro2024 #FoodandBeverageindustry #Digitalmarketingsolutions

🏅Europe is welcoming more and more Chinese tourists as the Olympic Games Paris 2024 are about to begin following the end of UEFA #EURO2024! They will start on July 26, 2024 until August 11, 2024. 🏹Alibaba celebrated Olympic Day earlier this year, June 23, with fun games and events with this year’s theme being “Road to Paris! 1000 people at the Alibaba Global Headquarters participated in a 3.5 kilometer run.  Others enjoyed sports including basketball and archery. To encourage movement and health, a few online events were held for employees to record their sports activities in exchange for Olympic and Alibaba merchandise. Since 2017, the company has been an International Olympic Committee partner and helps bring digital technology to the games. Click the link below to learn more about the "Road to Paris" race ! 🌍With the whole world watching and cheering for their country during the Olympics, it is expected to see more Asian tourists exploring Paris and other European countries. The importance of seamless cross-border payments becomes clear during peak travel season. Alipay+ not only simplifies payments for international tourists, but also benefits SME merchants, boosting the local economy as young Asians embrace sports tourism this year. #Paris2024 #Olympics #digitalpayments

⚽This upcoming Sunday the #EURO2024 will see the final match between Spain vs England. The final is scheduled for 8pm BST and will take place at the Olympiastadion in Berlin. In the UK, the final will be televised live and free-to-air on both BBC One and ITV1 Live stream: Fans can also catch the contest live online for free via the BBC Sport, BBC iPlayer and ITVX apps and websites. Thanks again to Alipay+ who has been the Official Payment Partner of the EURO 2024, and for inviting us to enjoy the matches on site! It has been a great opportunity to be involved in such a great atmosphere！ 📱 With Alipay+, travelers are empowered to connect and pay seamlessly with their preferred payment app, at merchants big and small, all around the world. With growing acceptance of Alipay+ across Europe, fans can enjoy a more convenient and localized experience this Summer and beyond. Looking forward to connecting with the International Asian digital users coming to Europe and the UK from this summer ahead and enjoying their trips and shopping experiences using Alipay+!!  #UEFA #GoalBeyond #Alipay #digitalpayments

Outbound tourism from China has been growing in 2024! According to an article by Jing Daily, this resurgence of travelers has come from a broad range of people.  In Q2 of 2024 59% of travelers were female, with 63% of those being between 18 and 29 years old according to a survey by China Trading Desk. It is also important to note that individuals over 35 made up 20% of travelers. From the same data we can see that 62.35% of travelers are from Tier-One cities as they are young, affluent and want global experiences. Travelers are also well educated with 52.6% holding a bachelor’s degree. Of the respondents, 45% of people wanted to increase their international travel. Europe as a vacation destination has grown to 10.1% of people being interested. There is still a major divide in how people want to travel. While many prefer group travel, 53.8% enjoy independent trips. Digital platforms are the most popular way for people to plan their customized travel! Popular travel apps include Ctrip! With 69% of people booking tickets less than a month before, it can make travel easy. Whether people prefer short or long stays, luxury hotels or a good deal, these apps can help customers meet their various preferences. As the summer season naturally increases tourism, we can see many cities around the world come to life. In a few weeks the 2024 Summer Olympics in Paris will begin! With so many people around the globe coming together it is expected that many unique memories and experiences will be made. #Tourism #China #Travel #Chinesetourists

As AI continues to be developed and tested, more and more people are trying to take advantage of its benefits. From B2B or B2C businesses, AI is shaping the future. Most people have encountered chatbots when surfing the internet. Did you know that in China these chatbots take on an entirely different form. On the e-commerce platform Tmall, chatbots take the form of cute, nicely-dressed sales associates that offer support to customer needs.  These characters can be customized to fit the branding of the online stores creating unique shopping experiences. For example, the image below shows Holland & Barrett’s, a health and wellness company, Tmall store avatar wearing green overalls. The company believes that new technologies and these avatars will help them be more competitive in China’s e-commerce scene. By 2032, digital avatars will be worth over $682 with a 47.1% annual growth rate according to Vision Research Reports. Digital avatars do not replace traditional staff but rather act as a tool. Real people give data to the chatbots in order to help customers who shop during non-peak hours. Chinese individuals tend to use chatbots more than the rest of the globe in order to best decide what products to purchase. This week, EGGsist was present at the digital marketing world forum #DMWF in London. Meeting with many different AI centered companies. Yasna.ai by Fastuna is an example. Their chatbot is an AI assistant for in-depth interviews: collect facts, opinions, and ideas from any audience in any country or language. As AI develops we will continue to see new innovations and uses of it to enhance customer experiences. #Digitalmarketing #Chinesedigitalmarketing #AI Holland & Barrett’s virtual avatar. Photo credit: Alibaba Group

Transactions of German Alipay+ partner merchants increase by 67% during the first week of UEFA #EURO2024. While the adrenaline for the matches continues, #Alipay+, official sponsor of UEFA EURO 2024, reveals that transactions have increased and tourist spending via Alipay+ e-wallet partners has grown by 29%. More and more #tourists are paying with Alipay+ in #Europe (up 29% compared to 2023), benefiting local merchants in food, retail, travel and similar services that can increasingly attract international tourism from #China and other Asian countries, taking advantage of #Europe's growing popularity as a post-pandemic travel destination. #digitalpayment #UEFA #tourism

As Alipay+ Marketing partner, I had the incredible opportunity to attend the UEFA EURO 2024 football match between Spain and Italy, thanks to an invitation from Alipay+.  🏆⚽ During this amazing event, I got the chance to see innovative solutions for the Food & Beverage industry that Alipay+ is rolling out. These advancements are set to revolutionize the way we experience dining and transactions, enhancing convenience and efficiency for businesses and consumers alike. Stay tuned for more updates on these cutting-edge solutions! Thanks to Luigi J. L. and Alipay+ EMEA team for this unforgettable experience! EGGsist as Alipay+ Marketing partner supports European businesses, willing to engage 1.3 billion users worldwide through digital solutions. #UEFAEURO2024 #Alipay+ #FoodandBeverage #newsolutions

⚽ In 6 hours (21:00 CET), #EURO2024 match between Spain🇪🇸  and Italy🇮🇹  will kick off ! Our EGGsist team will attend the match in Germany thanks to Alipay+, the Official Payment Partner of the UEFA EURO 2024! Alipay+ offers fast and secure cross-border mobile payments for fans watching the games in Germany, and to hundreds of thousands of merchants across Europe, including many SMEs, in anticipation for the surge in tourists this summer and to unite fans around the world. ▶️ Watch the video below to learn more about Alipay+ and the D-Store solutions that can help expand future-forward, European food & beverage businesses. Alipay+ D-Store gives you an all-in-one solution for cross-border online payments to streamline, engage and reach up to 1.3 billion active users across +18 countries. #alipayplus #uefa #euro2024 #digitalpayments #digitalmarketing

What is so special about 6.18? 6.18 is the second largest shopping festival in China! Many major e-commerce groups participate in the event including Alibaba’s Tmall and Taobao. With major sales, it is the perfect opportunity to buy new and trendy items. The popularity of this event has continued to increase year after year. The day initially represented the birthday of JD.com, one of the top Chinese e-commerce companies but has since expanded to be a multi-platform festival. Within the first hour, 28 brands had surpassed 100 million RMB and the number continues to grow. This has been particularly promising in the luxury field. Last year, the collective number for all e-commerce platforms was over 798.7 billion RMB. With large numbers like these, billions have been spent by Alibaba to make sure shipments and payments can be made in a timely manner as well as measures being taken to manage website traffic. With all the interest, Alibaba will have two waves of sales with the first starting on May 20 and lasting until June 20. This is a particularly successful time for international brands. According to CNN and Jing Daily, companies like Apple have already set discounts on their newest iPhone and luxury brands like Miu Miu have surpassed last year’s sales record. Nike, Lululemon, Lancôme and many more are also putting out discounts. So far some of the top selling categories include, beauty, luxury, and home goods. The popularity of live streaming has increased sales dramatically. Tmall, after partnering with 200 platforms, saw a 14 times increase in customer engagement. The use of KOLs to sell products has seen great success as many consumers listen to their favorites for the next product recommendation. These trends have caused a 3.8 times increase in the number of merchant live streams on the first day compared to last year. 6.18 continues to see increasing success year after year as digital technologies and e-commerce bring more consumers to purchase their new favorite products. #618shoppingfestival #chineseshopping #onlineshopping #ecommerce #chineseecommerce