Equator Design

🌈True Allyship VS. Rainbow Washing: The Role of Design 🌈 At Equator, we know that design is more than just visuals—it’s a powerful tool to communicate a brand’s true values. With Pride-themed packaging everywhere, it’s vital to distinguish between genuine support and rainbow washing. Why does it matter? Superficial gestures can mislead and harm a brand’s reputation. In our latest blog, we explore how brands can avoid rainbow washing and commit to real, year-round support for the LGBTQ+ community. Check out the full blog to learn more - https://lnkd.in/e9hKv6fA #DesignWithIntegrity #EquatorDesign #LGBTQSupport 

In June 2022, Health Canada | Santé Canada announced a crucial update to the Food and Drug Regulations: the introduction of Front-of-Pack (FOP) nutrition labelling. This update mandates that packaged foods high in saturated fats, sugars, and/or sodium must display a specific symbol on the front of their packaging. The food industry has until January 1, 2026, to comply with this regulation. 🤔 Curious about what this means for your product packaging? At Equator, we excel in creating packaging designs that not only meet regulatory requirements but also engage and attract your audience. Whether you're addressing the new FOP labelling rules or considering a packaging overhaul, our team is here to support you every step of the way. Connect with our Toronto team: 📞 Call +1 905 219 1600 📧 Email us at [email protected] #FoodAndBeverage #PackagingDesign #FOPLabelling #HealthCanada #EquatorDesign

Reflecting on earlier this year, we're still thrilled by the incredible news that Equator won 17 Vertex Awards from the Velocity Institute! Here’s a snap of our VP of Client Service EMEA/AMER, Adam Sears; Global Managing Director, Rachel Johnson and SVP & Global Creative Director, Michael Duffy; picking up one of the gongs with Christopher Durham, President of the Velocity Institute. Our designs, spanning from pizza and pet food to home décor and health & wellness, impressed across three continents and eight esteemed clients. Each award-winning project was designed to captivate and connect with consumers, exceeding their expectations. A big thank you to The Vertex Awards for the honour, our clients for their trust, and our phenomenal team for their boundless creativity! Here’s to celebrating those standout designs once again! 🏅 #Throwback #VertexAwards #PackagingAwards #Branding #PackagingDesign #PrivateBrand #RetailDesign ALDI USA Co-op Giant Eagle, Inc. Albertsons Companies Lowe's Companies, Inc. Schnuck Markets, Inc. DFI Retail Group Morrisons

In June 2022, Health Canada | Santé Canada unveiled a significant amendment to the Food and Drug Regulations: the introduction of Front-of-Pack (FOP) nutrition labelling. This change means that packaged foods high in saturated fats, sugars, and/or sodium must have a specific symbol on the front of their packaging. The compliance deadline for the food industry is 1 January 2026. 👀 Wondering how this affects your product packaging? At Equator, we specialise in crafting packaging designs that not only comply with regulations but also captivate your audience. If you're navigating the implications of the FOP legislation or looking to revamp your packaging, we're here to guide you. Get in touch with our Toronto team: 📞 Call +1 905 219 1600 📧 Email us at [email protected] #FoodAndBeverage #PackagingDesign #FOPLabelling #HealthCanada #EquatorDesign

The Importance of a Seamlessly Connected Brand Journey 💫 For brands to shine today, a seamlessly connected brand journey is essential… In our latest insights piece, Equator’s Executive Creative Director, Howard Wright, explores how integrating packaging and photography with your broader marketing strategy can create a consistent and authentic brand experience ☝ 📈 Discover key strategies to enhance your brand’s journey. Check out the full insights piece here: https://lnkd.in/en5zkPv2 #BrandStrategy #PackagingDesign #EquatorDesign #BrandJourney

Supporting a Great Cause: Lemons of Love 🍋 At Equator, we believe in the power of community and the importance of giving back. We're proud to highlight our partnership with Lemons of Love, a wonderful organisation dedicated to providing care packages and support to those affected by cancer. Our #CultureClub collaborated with one another to design a beautiful fifteen-page art therapy colouring book to be included in the Lemons of Love chemo care packages! We are honoured to be a part of this meaningful initiative. Learn more about our collaboration and the inspiring work of Lemons of Love below: https://lnkd.in/ecXVgEXn #EquatorDesign #LemonsOfLove #CommunitySupport

🌱 Winning Over the Zero Consumer: A Blueprint for Brands 🌍 As the world becomes increasingly eco-conscious, brands are challenged to meet the demands of the Zero Consumer—a group driven by sustainability and zero-waste principles. Our latest insights delve into the strategies that can help brands connect with this growing demographic. 🔍 Key Takeaways: Transparency is Key: Consumers want to know the origins of products, how they're made, and their impact on the environment. Embrace transparency in your supply chain and production processes. Sustainable Packaging: Reduce, reuse, recycle! Innovative packaging solutions that minimise waste are crucial. Think compostable materials, minimalistic designs, and reusable containers. Eco-Friendly Practices: Implement and promote green practices. From sourcing raw materials responsibly to reducing carbon footprints, every step counts. Engage and Educate: Build a community around sustainability. Use your platform to educate consumers on zero-waste practices and engage with them through meaningful content. 🌟 Why It Matters: Aligning with the values of Zero Consumers isn't just about staying relevant—it's about leading the charge towards a more sustainable future. Brands that prioritise sustainability not only attract dedicated customers but also contribute to a healthier planet. Let's make sustainability the norm, not the exception. Together, we can create a zero-waste world. 🌍 #sustainability #zerowaste #ecofriendly #greenbranding #consumertrends #EquatorDesign

At Equator Design, we see packaging as a key element in capturing consumer attention and building strong brand connections. Our SVP and Global Creative Director, Michael Duffy, discusses our strategies in a recent interview with Packaging Gateway & Inside Packaging. We focus on clear information hierarchies, innovative design, and sustainable materials to ensure our packaging stands out and resonates with consumers. Learn more about our approach and the future of packaging design in the full interview here. #PackagingDesign #Branding #Innovation #EquatorDesign #PackagingGateway

A big thank you to Packaging Europe for featuring our insights on packaging design success in the e-commerce era! In this insightful article, Howard Wright, Executive Creative and Strategy Director at Equator, delves into the art of commanding attention on the ‘digital shelf’ where the stakes are high and the competition is fierce. Discover how brands can optimise their approach to take advantage of the opportunities it offers. #PackagingDesign #Ecommerce #PackagingEurope #DigitalShelf #DesignInsights #ThankYou

A big thank you to Packaging Scotland for featuring our wins at the The Vertex Awards! Read the full article below:... #VertexAwards #PackagingDesign #ThankYou #PackagingScotland #TeamSuccess