The most pressing challenge for global executive leaders today is staying profitable in a difficult climate. But productivity and profit are strongly dependent on culture - which is never just one thing. It’s multiple ingredients carefully blended. Blend it right and you’ve got gold. Blend it wrong and it’s just lead. We call it #CulturalAlchemy. It’s a mix of art and science, and creativity is the vital activating ingredient. Curious? Read more in our latest thought leadership 🧪 https://lnkd.in/deYf4Cue #Leadership #Culture
FleishmanHillard UK
Public Relations and Communications Services
London, SE1 0SW 12,835 followers
We are FleishmanHillard UK, PR Week's Large Agency of the Year
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We are the agency for change. We’re the people to come to whether it’s to drive, adapt to, manage or even fight change. We’re the people who will create brand love, change perceptions and make a measurable difference to your business and your world. Here you can find our thoughts, opinions and news from the agency and highlights from our global network.
- Website
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http://www.fleishmanhillard.co.uk
External link for FleishmanHillard UK
- Industrie
- Public Relations and Communications Services
- Größe des Unternehmens
- 201-500 Mitarbeiter
- Hauptsitz
- London, SE1 0SW
- Typ
- Öffentliches Unternehmen
- Gegründet
- 1946
- Spezialitäten
- Communications, Corporate Reporting, Public Relations, Reputation Management, Brand Marketing, Social Media Engagement, Research & Analytics, Creative Content Production, Public Affairs, Crisis Management, Media Relations, and Corporate Relations
Standorte
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Primäre
Bankside 2
100 Southwark Street
London, SE1 0SW, GB
Employees at FleishmanHillard UK
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Nick Masterman
SVP and Senior Partner
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Marshall Manson
Leader for Corp Affairs, Marketing, and Agencies
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Matthew Rowe
Leading Digital, Social, and Integrated Comms at FleishmanHillard
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Ian Williams
Director, Financial Services & Corporate - PR and communications advice that makes a difference
Aktualisierungen
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Our Head of Sports and Entertainment, Nick Palmer-Brown shared his thoughts on standout moments from this very busy summer of sport with PRmoment. While there's so much to pick from, football fever has struck. However, fashion fever within football has struck too. The cultural phenomenon of football and fashion collaborations is certainly on the rise as clubs all over the world are finally realising the importance of celebrating their diverse communities. We say, expect more iconic and community-centric kit collabs in the future. ⚽️ Read more here: https://lnkd.in/efWbMn8T #sport #culture #community #fashion
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Have you noticed Google's AI overview appearing in your search results lately? Joyce Higgins has got you covered if you're curious about how this update impacts digital content. Explore key strategies to adapt your content development and stay ahead of the curve in this AI-driven landscape. Dive in below to learn how you can get involved. #GenAI #SGE #GoogleAI
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Marshall Manson shares his view on the role of empowering company culture in creating a trusted environment and helping business’ grapple with external reputational threats. #WorkplaceCulture #CompanyCulture
A more unpredictable world begets more reputational threat axes for corporate affairs leaders to worry about. But over the last couple of years — the period since the pandemic — I’ve observed how one axis has assumed a more important role than ever before: Employees. In every kind of business, employees have been the driving force pushing management to grapple with business-adjacent issues — issues that managers, in the past, might have worried about in private, but never considered as relevant to their businesses. And yet, as political issues have become more omnipresent in our lives, employees are (quite understandably) bringing their concerns to work. They might ask for help or suggest their company speaks out on a big issue. Or see a way for their company to help solve a societal problem. Or just need a place where they can have a safe conversation. Misdirected or ill-considered management reactions can create new reputational risks or amplify existing ones. There are a variety of examples of companies speaking out on political issues at the urging of their employees, only to suffer from a backlash. So how does management navigate this flavour of employee concerns? It starts with culture. An empowering culture encourages open dialogue and creates a trusted environment for leaders to elaborate on rationale and context. But getting to a corporate culture that welcomes give-and-take and benefit-of-the-doubt can be tricky. Culture can also be a key force when grappling with an external reputational threat. A positive company culture helps establish and maintain trust between employees and managers, while providing the latitude for leaders to communicate context and motivation when things are difficult. In the best cultures, employees choose to become advocates. Good leaders know the importance of culture. But how should they influence it? How should they help mould it? Because good leaders also know that they can’t do everything all at once. Is it wellbeing? Inclusion? Purpose? Engagement? Success starts by recognising that these aren’t levers to be pushed and pulled. They are ingredients. Each on its own might be a lump of lead. But blended in the right way, with a bit of creativity in the recipe, and they can become gold: A culture in which everyone helps identify and mitigate risks — reputational and overwise. And lots of other good stuff too — better innovation, improved productivity and more openness to constructive change. Call it Cultural Alchemy. As a finished compound, it all adds up to better performance.
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You may have seen the recent landmark decision in which a US judge ruled that Alphabet's Google acted illegally to maintain a monopoly on online search and advertising. Here are some thoughts on how this ruling (and similar ones) may impact our advertising in the future from Joyce Higgins. https://lnkd.in/eSTXs9MZ #Alphabet #Google #AI #DataRegulation #antitrust
Google's monopoly ruling: Is it a turning point for digital advertising?
Joyce Higgins on LinkedIn
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We are delighted to welcome Marshall Manson to FleishmanHillard UK to spearhead our corporate affairs function. Marshall brings a unique blend of senior advisory capabilities, a sharp understanding of data and world-class digital acumen – a skillset that complements our strategy and will enhance our work. Great to have you onboard Marshall!
📰 Exciting news in my world today: I’m joining FleishmanHillard full-time as Chair of Corporate Affairs for the UK and will be helping with all sorts of things relating to corporate, digital, insight, and strategy. I couldn’t be more enthusiastic about joining FH. I believe that the corporate communications marketplace is ripe for disruption, but it will take an agency with the culture, bravery, and scale of FH to do it. We have a bold vision for corporate affairs that starts with challenging traditional assumptions, building a deep understanding of stakeholder audiences, developing thoughtful strategies, executing across a wide range of audience touch points, and delivering meaningful results. The corporate, digital, and insights capabilities at FleishmanHillard are first-rate, and we aim to deploy all of those capabilities against complex corporate communications challenges. And rather than trying to be digital first or earned first, we aim to be effectiveness first. I’ve admired FH from the outside from many years, and I am looking forward to spending the next phase of my own journey with such a brilliant group. 🥳
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Thank you, Faith Howe, for introducing Cultural Alchemy! Curious? Learn more: https://lnkd.in/eZx9GFcN #WorkplaceCulture #CompanyCulture
Managing Director & Senior Partner: helping global organisations harness the power of their people to drive change and performance and leading Employee Experience transformation at FleishmanHillard.
On behalf of FleishmanHillard UK, I’m proud to present: #CulturalAlchemy 🧪 Cultural Alchemy is the art and science of combining the unique elements of your organisation to ensure your culture naturally powers big picture goals. Because culture is never just one thing. It’s multiple ingredients carefully blended to drive business performance by way of an engaged, aligned and inspired workforce. Blend it right and you’ve got gold. Blend it wrong and it’s just lead. What does this mean for you and your business? Read more through the link pinned in the comments 👇 #Leadership #Culture
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Thanks again to Evie Barrett and PRWeek UK for reaching out to discuss the PR challenges facing England, Gareth Southgate and Partners around the UEFA EURO 2024 tournament. It was great to hear you agreed with our Head of Sport & Entertainment Nick Palmer-Brown’s views on brands using ‘the power of culture as a force for good’ and the importance of driving long lasting, positive societal impact. We loved hearing your reflections on where sports marketing coalesces with social purpose – and of course, not forgetting to embrace humour in campaigns. Looking forward to supporting our clients deliver purposeful and impactful campaigns at more global tournaments this summer; Paris 2024, the 37th America's Cup and the BMW PGA at Wentworth. Catch the PR Week team’s thoughts on what Nick had to say here: https://lnkd.in/ebMYHJk2 #Sport #Culture #Purpose
Euros, Olympics, Wimbledon – are brands getting sport right? PRWeek podcast
prweek.com
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We are delighted that our 'Car-tortion' campaign for Direct Line Group has been shortlisted for Best Financial Services campaign by PRWeek. The ask from Direct Line Group is to deliver earned media coverage week in, week out, to ensure they maintain a high ongoing share of voice and support their overall marketing effort. To deliver that cut through we look for stories that have real talkability and capture the zeitgeist. 'Car-tortion' fits that bills completely as it describes a problem that millions of us encounter every day in car parks across the UK. Hayley Saunders, Ewan Robertson
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How is TikTok changing the way that we consume social media? Sima Aykin shares key insights from a Market Research Society (MRS) webinar about TikTok's ever-evolving landscape, and its impact on consumer behaviour.
Junior Research Executive @ FleishmanHillard, TRUE Global Intelligence | MSc Social Data Science @ LSE
📣 Exciting Insights from the True Global Intelligence (TGI) at FleishmanHillard UK! 🌍 As a member of the TGI team, I had the privilege of attending a dynamic webinar where we delved into the evolving landscape of TikTok and its profound impact on consumer behaviour. Here are some key takeaways from the webinar hosted by Market Research Society (MRS): 🗣️Leverage Social Media Freedom: Unlike traditional research methods, people express themselves more freely on social platforms, offering us richer insights. 📱The TikTok Takeover: TikTok is revolutionising social media with its engaging and entertaining content. Its algorithm and accessibility are unparalleled, influencing opinions and behaviours across various demographics. 🔎Shift to Social Search: A significant 20% of Americans now use TikTok as a search engine. This trend highlights the importance of creating informative and entertaining content that meets the search needs of our audience on platforms like TikTok. 📊Community Insights: From Runtok to Booktok, TikTok communities are rich sources of consumer insight. They reflect real-life trends and behaviours, providing valuable data for our strategies. We can tailor our messaging to resonate with these niche groups and gather valuable insights. 👩🏻💻Enhance Data Collection: Create clear research briefs and define our goals for data collection. Focus on how our audience talks about their lives and where these conversations are happening. 👀 Focus on Visual and Short-form Content: Invest in creating visually appealing and short-form content that aligns with current social media consumption trends. This will help us capture and retain the audience's attention. #FleishmanHillardUK #SocialMedia #TikTokInsights #ConsumerBehaviour #MarketResearch #TGI #TrueGlobalIntelligence #Innovation #DigitalTrends
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