GREAT Britain & Northern Ireland Campaign

The countdown is on for #Paris2024 🏅✨ The UK-France collaboration is stronger than ever. A passion for sport is shared by both of our countries, and this year’s Olympic and Paralympic Games will provide an opportunity not only for fair competition between our athletes, but also exchanges between our people and sharing of expertise. 🇬🇧🇫🇷 #SeeThingsDifferently #GREATSport

🎉 We're thrilled to announce that we've been honoured by The Marketing Society with the prestigious award for the 2024 BEST EXPERIENTIAL & CONTENT CREATION CAMPAIGN! 🏆 Working alongside our agency partners, Pablo London and UNLIMITED, we've been seeing - and doing - things differently to showcase the very best of the UK to the world. Our #SeeThingsDifferently brand proposition has pushed the boundaries of how we present the UK's international brand, inviting global audiences to experience the innovation, creativity and unique perspectives that make Britain and Northern Ireland truly GREAT! 🥂🇬🇧 VisitBritain Kate Taylor Tett Rhiannon Hughes Department for Business and Trade

The Civil Service is now in the pre-election period. This will last until the General Election concludes. During this time there will be restrictions on communications activity and UK Government social media accounts will be quieter than usual.

A lot can be accomplished in 48 hours! 💫 GREAT FUTURES Riyadh was a catalyst for change and progress, kickstarting a year-long programme of collaborations between UK businesses and counterparts in Saudi Arabia. 🇬🇧🇸🇦 Two kingdoms coming together to shift opinions and build #GREATFUTURES 👏 Thanks to everyone that took part in GREAT FUTURES Riyadh, with special thanks to our presenting partners British Airways and HSBC, and key partners Tag, North Highland, CATRION, KAFD | كافد, stc, Federation of Saudi Chambers, Sela | صلة, Innovo Group, Bechtel Corporation, Howden, Global University Systems and AEI Saudi. 👏 GREAT Trade and Investment Kate Taylor Tett Conrad Bird CBE Tom Carney VisitBritain Department for Culture, Media and Sport Cabinet Office Rishi Sunak Department for Business and Trade Foreign, Commonwealth and Development Office

GREAT Ambassador Roja Dove delivered an immersive experience at #GREATFUTURES Riyadh, speaking about how fragrance has the ability to breakdown borders and boundaries between different cultures. 👏

Collaboration is at the heart of #GREATFUTURES, and day 2 has brought many opportunities for British businesses and their Saudi counterparts to come together and discuss synergies 🤝 GREAT FUTURES Riyadh is expected to secure a constellation of investment across sectors: from financial services to higher education. It is the launch of a year-long campaign to highlight UK expertise and capability in sectors that support Saudi Arabia’s ‘Vision 2030’. 🇸🇦🇬🇧 #GREATFUTURES #Vision2030 HSBC British Airways GREAT Trade and Investment Oliver Christian Department for Business and Trade Department for Culture, Media and Sport Department for Education Foreign, Commonwealth and Development Office Cabinet Office Kate Taylor Tett Tom Carney Conrad Bird CBE

Day 1 of #GREATFUTURES Riyadh was a resounding success! 🇬🇧🇸🇦 We saw five ministers from each kingdom highlight our shared priorities, strengthening bonds between the UK and Saudi Arabia. Hundreds of companies connected and engaged, paving the way for future collaborations. Saudi Arabia's Vision 2030 is ambitious, and we are excited to be part of this transformative journey. Stay tuned for day 2 and be part of GREAT FUTURES 💫 With thanks to our presenting partners British Airways and HSBC, and key partners Tag, North Highland, CATRION, KAFD | كافد, stc, Federation of Saudi Chambers, Sela | صلة, Innovo Group, Bechtel Corporation, Howden, Global University Systems and AEI Saudi. 👏 GREAT Trade and Investment Kate Taylor Tett Conrad Bird CBE Tom Carney VisitBritain Department for Culture, Media and Sport Cabinet Office Rishi Sunak Department for Business and Trade Foreign, Commonwealth and Development Office

Welcome to GREAT FUTURES! 🇸🇦🇬🇧 Today we are kicking off our two-day exposition in Riyadh, celebrating the largest British outward trade mission from the UK for a decade. Over 450 UK companies have come to meet their Saudi counterparts, to be inspired and build greater collaboration between our two kingdoms. Be part of GREAT FUTURES 💫 #GREATFUTURES GREAT Trade and Investment

We're looking forward to this showcase space delivered by North Highland at GREAT FUTURES in Riyadh on 14-15 May! An exclusive group of C-suite leaders from across business, arts, sports and technology will be "Talking Transformation". 🇬🇧🇸🇦 #GREATFUTURES

With the support from our partners, we look forward to working together on #GREATFUTURES to showcase how UK expertise can help Saudi Arabia deliver against Vision 2030. 🇬🇧🇸🇦 North Highland