IMG

Well done to the IMG team who delivered the 2024 Lexus US Open of Surfing! Another incredible festival held at Huntington Beach, California including the world’s top surfers, beachside entertainment and so much more. Jennifer Lau, Vice President, Action Sports at IMG, and Nandini Das, Senior Manager, Global Partnerships, offer an inside look at this year’s US Open of Surfing and what it takes to put together this IMG-owned and operated event.

Marina S., CEO of WTA Ventures, joined David Cushnan and James Emmett on the latest episode of Leaders in Focus. With over two decades of experience in the sports industry, including pivotal roles at Sky driving commercial growth, fan engagement, and positive change, Marina shares her insights on the exciting developments in women's tennis. She discusses the key partnerships she's led during her time with WTA Ventures and her vision for steering the organization into an innovative new chapter for the WTA. Watch the full episode, produced in collaboration with Leaders in Sport, for in-depth insight from one of the sport's top leaders: https://bit.ly/3X9v2s2

Welcome to the age of ‘Sportainment’—where the thrill of sports meets high-energy entertainment. This electrifying mix is captivating new audiences and setting a fresh standard for must-see events. Read the complete trends report here: https://bit.ly/4fSghSJ #InsightsbyIMG

As The Premier League 2024/25 season kicked off this weekend, our Premier League Productions (PLP) team brought fans closer to the action with "On The Road." Hosted at Portman Road, as newly promoted Ipswich Town welcomed Liverpool, the panel of Steve Bower, Michael Owen and Darren Bent, with a special guest appearance from Ipswich superfan Ed Sheeran, covered the Tractor Boys' return to the top flight throughout the day. Support programming and bespoke digital content complemented Matchday Live in the days leading up to the game - combining to provide viewers with a flavor of the club, the town and it’s fans, bringing the excitement of The Premier League opening weekend to audiences around the world.

At IMG, our licensing team strive to bring together iconic partnerships between brands that elevate brand presence and reach new audiences. Explore the latest licensing agreements and collaborations, secured by our team in July.

IMG were on the ground at the ISPS HANDA Women’s Scottish Open at Dundonald Links last week, delivering all operational, logistical, partner account management, sales, social media, content and marketing elements for the Ladies European Tour/Ladies Professional Golf Association (LPGA) co-sanctioned tournament. IMG are proud to work with ISPS HANDA, VisitScotland, The Scottish Government and our family of valued partners to deliver this iconic event in the home of golf.

AI is transforming the fan experience, making sports more immersive and interactive than ever. Embracing these technological innovations is a must to stay ahead in the game. Read the complete trends report here: https://bit.ly/4dUyZHL #InsightsbyIMG

In a process facilitated by IMG, RL Commercial has taken a step forward in enhancing its fan engagement by partnering with Simon Data as their new Customer Data Platform and Iterable as their new Customer Engagement Platform. The agreements will enable RL Commercial to unlock data driven insights and engage fans across multiple platforms, and forge stronger emotional connections, in-turn enhancing the fan experience. Read more here: https://bit.ly/4fO3v7R

Following an incredible Championship, explore some of the innovations that helped redefine the fan experience and elevate The 152nd Open to new heights. From state-of-the-art broadcasting techniques and technologies to immersive digital platforms, these advancements brought fans closer to the action than ever before.     In partnership with European Tour Productions, we were proud to support our partners The R&A, in delivering The 152nd Open to audiences around the world.

To celebrate the start of the 2024/25 The Premier League season, our team at Premier League Productions were proud to produce ‘Tractor Boy: Ed Sheeran’ as he announces his purchase of a percentage of his boyhood club, Ipswich Town Football Club as they make their long-awaited return to the top-flight. Congratulations to the team for putting together this fantastic piece of work. Here’s to a great Premier League season! Watch Tractor Boy: Ed Sheeran, here: https://bit.ly/4cuLMiT