As fans start to pour into Germany for a month of football, camaraderie and nights to remember forever, I’m immensely proud of another significant milestone in FANZO's journey.
As a French football fanatic, I’m fortunate enough to have some pretty life-affirming memories of EUROS past, seared into my mind. They are truly special events with a remarkable power to unite and spread joy.
So to be working with UEFA and Bitburger Braugruppe GmbH on a white-label venue finder activation that feeds so clearly to our core aim as a business - bringing fans together to create unforgettable sporting memories - is a special partnership to me.
This summer, supporters in each host city at EURO 2024 can use the official UEFA EURO 2024 Fan Zone & Bar Finder, powered by FANZO, to find the very best Bitburger venues showing games live on TV.
This platform builds on the work done by World Rugby and the Six Nations previously, resulting in a more bespoke, more integrated venue finder that drives even more value for three key groups - rights holders, sponsors and fans.
I’m aware this idea isn’t anything new, but we seem to have turned a corner in terms of demand. Here are my two cents on why we’ve seen three different major international rights holders activate with FANZO like this in the last 9 months.
⏰ 1. Brands, rights holders and broadcasters are all starting to wake up to the untapped value of the out-of-home space.
📲 2. Ease of execution is key - so we’ve worked hard on the technical implementation of our white-label solutions ensuring they’re plug-and-play.
📈 3. In working with brands like UEFA and Bitburger, we’ve created solutions that drive value for everyone through genuinely engaging fan products.
In terms of both football and the out-of-home sports space, I couldn’t be more excited for the very near future.
Special thank yous go to Sébastien KLOTZ for his relentless positivity, Clément Goutner for his ability to get everyone singing from the same hymn sheet, and Tom Duckham for his permanent calmness and clarity who made this all possible.
Lastly, enormous kudos to Antoine Auer, Claudia Rack, Ross Johnson and Joseph Griffiths, I'm hugely appreciative of your hard work.
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If you’d like to hear more about how FANZO helps brands, broadcasters and rights holders unlock the value of out-of-home sport across the world you can do two things.
1. Reach out directly - my DMs are open
2. Sign up to receive my and Dominic Collingwood’s quarterly newsletter on the key things developing in out-of-home sports. Check the comments for a sign-up form.
