ISBA

ISBA is thrilled to announce our new partnership with RightSpend to investigate remuneration trends. We are looking forward to the insight they can offer our team and more importantly our members. Our first project will be looking at Agency Management & Remuneration in the UK. A lot has changed in our industry since we began conducting agency remuneration surveys. Therefore, we want to explore new themes; Generative AI, MarTech, Influencer Marketing and performance related fees. A survey is currently live for your input and can be found in the comments below.

ISBA was delighted to join Kantar Media in Cannes this year to provide an update on Origin - The UK Cross Media Measurement Programme. Jenny Bullis, CEO of dentsu Media tells us why Origin is so important to the advertising ecosystem in the video below ⬇ You can also find out more about the Origin project in the comments below

The latest episode of the ISBA Says podcast discusses the use of #GenerativeAI in advertising, specifically the issue of bias and how collectively as an industry we can fight against it. ISBA advocates for a responsible and collaborative approach to #GenerativeAI usage in advertising. We also recently published Generative AI Guidance and Agency Contract Terms which you can view here - https://lnkd.in/eBtBFD75 A big thank you to our guests: Jerry Daykin, Media Consultant & WFA Ambassador Iva Johan, Chief Strategy Officer, Bernadette Peter Gasston, Innovation Lead & VCCP & Innovation Director at faith Hosted by Lorna East, Head of Agency Services at ISBA Link to listen in the comments ⬇

Procter & Gamble European brand boss named ISBA vice-president Procter & Gamble Europe chief brand officer Taide Guajardo will work alongside Boots CMO Pete Markey, who was appointed ISBA president last month https://lnkd.in/e9s5uwCw

What are the key benefits of being an ISBA member? Allwyn UK's Rachel Moss gave us her thoughts at ISBA's President's Lunch last month. Find out all you need to know about ISBA membership in the link in the comments, or contact [email protected] ⬇

Congratulations to Taide Guajardo, Procter & Gamble who has today been announced as ISBA's new Vice President! Commenting on Taide’s appointment Phil Smith, Director General, ISBA said “Taide brings with her a wealth of experience from across the marketing spectrum. Her work on creating advertising that is accessible to all aligns with one of ISBA’s key priorities. I am looking forward continuing to work with her, both as ISBA Vice President and as one of the key sponsors of the Ad Access Alliance.” See the full press release in the comments below ⬇

Google has announced changes to Performance Max that give advertisers more transparency into their ad buys.   For the past year ISBA has been working with MediaSense to educate our members on the varying levels of transparency and brand safety capabilities across various platforms’ #AudienceExtensionNetworks (AENs), resulting in the most comprehensive overview of Audience Extension Networks available. This included working with Google to understand the capabilities across their products. It’s encouraging to see that following this report, Google has made developments with #PerformanceMax capabilities.   You can find our updated guidance on AENs in the comments below ⬇

ISBA was delighted to join Kantar Media in Cannes this year to provide an update on Origin - The UK Cross Media Measurement Programme. See some key highlights in the video, or Frances Sheardown's blog below. You can also find out more about the Origin project, here https://lnkd.in/ejKJg__u

“ISBA is proud to be a founding partner of We Are AdGreen. It is never too late for brands to join this journey – the worsening climate emergency only underscores the need. For brands seeking to understand their current carbon emission related to production, the calculator provides that benchmark. For those who are pushing to reduce their emission further, comparing different activities and options in the AdGreen carbon calculator provides brands and their partners with the data to inform and support decisions that drive change. This latest update to the calculator – with its improved UI, more options for carbon calculation and increased functionality – shows that AdGreen is going from strength to strength.”

Making advertising accessible to all is a key priority for ISBA. We're delighted that Channel 4 are driving forward accessibility in advertising with this commitment at the Paralympic Games 2024. If your brand would like to get involved, please contact [email protected].