Opes Growth

How many calls you book isn't always down to how much you spend on ads... Or how much content you put out... Let me break down how we increased a clients call booking rate by 199% in less than a week. We recently took over this clients ad management... The buyers journey was AD > Free Training Opt In > Call Booking Offer They were doing pretty well. $3 leads and 4.8% of new leads booking calls. We wanted to see if we could improve it. Most agencies the first thing they do is look at the ad account. But the quickest, highest leverage thing you can change (especially if you're already running ads) is the funnel pages. And thats what we did. We made a few small tweaks to the call booking page that included: 1. Highlighting the OUTCOME of the call they were booking 2. Showing them we really understood their pains and problems 3. Sharing case studies of people who are where they want to be (and who all started with the same call they're being offered) In short. Outcome. Problem. Proof. The result... From 4.8% booking rate to 15%+ And triple the number of sales calls for the same ad spend. Always look for the smallest input that will get the biggest output.

After interviewing 37+ Recruitment founders one thing came up more than anything else... AI! Turns out... for recruiters AI isn't just a trend – it's a revolution. Not the "Skynet" type though... (well not yet) It isn't about replacing the human touch - recruitment after all is a "people business." It's about enhancing it. Here's how recruiters are using AI to close more clients in less time. Now I want to be clear here... When I say AI I don't just mean email automation. It's about much more than that! Lets break down the top 3: 1) Predicting future growth areas Sifting through data sucks... But AI tools allow you to go through a LOT of data fast. Giving you the chance to identify potential clients sectors prime for growth. And by predicting trends before they become mainstream... You can focus outbound efforts on getting in front of decision makers first. (with solutions that will actually help them achieve their goals) 2 ) More personalised personalisation Hey "name" isn't personalising an email... AI can help you find and create real understanding of prospects needs at scale. Think: - Highlighting case studies or previous clients - Recent and relevant blog posts they wrote - Awards they've won This isn't about spamming generic pitches though. You want to craft tailored communication with max volume. 3) Improved employee efficiency This ones pretty straightforward. You can automated most mundane, boring and repetitive tasks with AI Saving time and money. Plus... It means your team can work on things they enjoy. Increasing not only results... But job satisfaction too. AI in the recruitment world isn't some "thing to get round to" The firms using it now Will be the firms who are winning in the next 12-36 months. Let me know... how are you using AI in your business? 👇