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Are you a professional services marketer struggling to create regular thought leadership? Passle has been designed specifically for you, making the creation of thought leadership simple, scalable and effective. 🎬 Check out our new video to explore how Passle helps you achieve: - Author-centric Publication - Clear Governance - Create Once, Publish Everywhere Distribution - Automated & Relevant Feedback From seamless governance to impactful feedback, Passle ensures your firm’s expertise reaches the right audience, wherever they are. Passle Co-founder Adam Elgar shares more, follow the link below. #ThoughtLeadership #ProfessionalServicesMarketing #LegalMarketing

“Advertising makes all of your other efforts more effective” In the rational world of professional services, advertising is often one of the least utilised marketing tools. In the 150th episode of the CMO Series Podcast, Charles Cousins sits down with Lee Grunnell, Chief Marketing Officer at Womble Bond Dickinson (UK) LLP, to explore the common misconceptions of advertising and the opportunities for law firms. Catch this must-listen episode linked in the comments.

Since watching Phill McGowan and Sadie Baron's presentation at Passle's CMO Series Live event last month, the idea of creating content franchises has stuck with me. With the 2024 Olympic Games starting tomorrow, it's been interesting to follow the build up and particularly the growth of sporting docuseries that are shining the spotlight on Olympic events and the personalities behind them - like SPRINT & Simone Biles Rising. Many sports including Formula 1, Tennis, Golf, as well as a host of teams have benefited from from using the content franchise strategy to engage and build their audiences outside of their respective events. This is a content strategy that will continue to grow, and one that I believe when leveraged effectively, can become enormously effective in Legal and Professional Services Marketing. You can read more about it in my blog post linked here: https://lnkd.in/gk9XAJGb #legalmarketing #Paris2024 #contentstrategy

“There's a huge opportunity for marketing and brand strategies to really evolve to be a lot more authentic and more human, and I think that's where storytelling comes in.” In today’s episode of the CMO Series Podcast, Charles Cousins chats with Paul Askew, Global Strategic Campaigns Manager at Withersworldwide, about the need for personal storytelling in legal marketing. They explore: - The critical role of storytelling in marketing - How human stories personalize legal marketing - Transforming brand perception through strategic partnerships - Their successful campaigns with the Financial Times - The future of personal storytelling in legal marketing Don't miss this insightful episode, which is linked in the comments.

“Trust is built through consistency.” Marketing in the world of confidential services presents unique challenges and demands a strategic approach to build and maintain trust. In today’s episode of the Passle CMO Series Podcast, Cam Dobinson sits down with Elizabeth Anscombe, Chief Business Development & Marketing Officer at Nardello & Co. to discuss: - How Nardello & Co. informs its audience about its highly specialized services - The significance of maintaining a client-focused approach despite confidentiality limitations - The methods employed to establish and maintain trust in a field often shrouded in secrecy Catch this must-listen episode linked in the comments.

Did you miss CMO Series Live in New York last month? Join this special episode of the CMO Series Podcast to catch all of the highlights from our inaugural Stateside CMO Series Live event. Charlotte Knight and Natasha Sandamas delve into the key highlights from the sessions featuring an incredible lineup of speakers. From integrating data into your BD to delivering a world-class digital presence, our experts cover it all under the theme of putting your firm front of mind with clients. With BIG thanks to our fantastic speakers: Trish Lilley, Sadie Baron, Phill McGowan, Kelly Harbour, Terra Liddell, Nicole Petrie, Monica Rodriguez Kuniyoshi, Joe Green, Christa Crane, Julie Chodos, Ralph Allen, Jennifer Korff, Ann Westover, Adam Kassoff, Luke Ferrandino, Alison Swenton Arjoon, Deborah Ruffins, Shade Vaughn, Crossley Sanford, Brian Rauch, Julie Aslaksen, Alex Dimitrief and Lisa Anastos. Tune in for a recap of this landmark event! The full episode is linked in the comments.

“In a sea of sameness that law firms present, how can you differentiate?” On today’s episode of the CMO Series Podcast, Eugene McCormick welcomes Phill McGowan, the Global Director of Marketing and Communications at Reed Smith LLP, to delve into his approach to strategic legal communications. Key takeaways you won’t want to miss: - Phill’s transition from journalism to law firm marketing - How to craft a compelling content strategy to drive business development - The evolution of legal marketing and comms and its impact on firms today Listen to this game-changing episode in the comments.

“If you're not finding fulfillment in what you're doing for others, there's no other sort of external reward.” In the latest episode of CMO Series REPRESENTS, Julia Howard has the pleasure of speaking with Jessica Caggiano, Partner at Willig, Williams & Davidson. Jessica joins the series to share the inspirations behind her journey and the invaluable insights that have shaped her remarkable career as a labor attorney. Listen in to uncover Jessica's story and learn about the passion and grit required to champion the rights of those without a voice. Catch this must-listen conversation linked in the comments.

That's a wrap on CMO Series Live 2024! We’ve been blown away by the great feedback from event attendees - one guest said: “Your team did an amazing job establishing a new kind of event in our industry, one that will be used in the same sentence as MPF, which for many years has been considered the only universally recognized experience for law firm CMOs.” Thanks to our speakers, partners and attendees who've helped make CMO Series Live 2024 the best it could be. Check the full feedback in the post linked in comments, you'll also be able to subscribe to hear more about CMO Series Live 2025! #cmoseries #cmoserieslive #lmamkt #legalmarketing

Fresh from featuring on our COO panel at CMO Series Live in New York last week, today Ralph Allen, Chief Operating Officer of Kelley Drye & Warren LLP, joins Edward Lovatt on the CMO Series Podcast. In this episode, Ralph shares his invaluable insights on strategically aligning law firm operations with business development to drive profitability. Ralph discusses: - His role as COO and collaboration with BD and marketing teams - Leveraging BD to expand and capture new business - Identifying key investment areas and phasing out less productive ones - Expanding into new practice areas through existing client relationships - Adapting BD and operational strategies to stay competitive and drive growth Catch this must-listen episode linked in the comments section. #CMOSeriesPodcast #legalmarketing