Plum 🤝 5,357 investors Thank you to each and every one of our investors who supported us through our record-breaking crowdfunding back in July! It was great to team up with Crowdcube to achieve such great results. Check out some key takeaways from the campaign ⬇ *Capital at risk
Plum is an award-winning app with a mission to help their customers’ money for life. They’ve already helped over 2 million users to save, invest and budget via automation. Plum has raised with us 3 times, building a community of over 16k investors and raising over £10m. This campaign analysis highlights their latest raise in June. Here are some key takeaways: 💜 Plum broke crowdfunding records with the highest number of investors in 2024 on our platform. Their raise ended with 5,357 investors, but that journey started with 87k campaign views, which lead to to 46k followers and early access sign-ups. 💜 72% of Plum’s investors were retail investors and 30% of investors were female compared to the industry average of 18%. Raising on crowdcube opens your company up to a diverse portfolio of investors. 💜 35-44 year olds were a key demographic for Plum’s raise driving over £900k of investment, but older investors generally invested more per person.