SEEN Group

SEEN Group is proud to welcome the iconic British fragrance brand Molton Brown to the agency’s UK portfolio. Renowned for its exceptional fragrances, from Fiery Pink Pepper to Coastal Cypress & Sea Fennel, alongside its commitment to quality through long-standing partnerships with renowned experts in their field, SEEN Group is proud to partner with the brand as it continues to nurture and grow its luxury, British fragrance credentials with the launch of the brand’s new world, ‘Artists of Note’.    Working across the multiple functions of the SEEN Group business, our partnership includes strategy, PR, eventing, and influencer marketing in collaboration with our Community X SEEN platform, all focussed on accelerating Molton Browns’ dedication to quality through sophisticated fragrance developed with world leading noses, alongside the iconic bath and body collections.

We're honored to be recognized among the best agencies in beauty by The PR Net. This acknowledgment is a testament to our team's dedication and expertise in the beauty and personal care industry. At SEEN Group, we pride ourselves on our deep knowledge, courageous thinking, and brilliant ideas. As a collective of beauty experts, we've built our reputation on providing top-tier creative and strategic counsel to some of the world's most renowned beauty brands. Our unique position in the industry stems from our innate understanding of the beauty category, consumer behaviors, and creator dynamics. With specialized divisions covering strategy, creative, communications, and beyond, we're equipped to lead beauty business transformation and acceleration on a global scale. We're constantly evolving to meet the changing needs of our clients. The recent addition of María Llanos, MPS as Senior Vice President, Marketing is just one example of how we're strengthening our leadership team to drive strategic growth and maximize storytelling efforts across all channels. Thank you The PR Net for including SEEN Group in your feature.

At SEEN Group, we strive to be the most dynamic business partner to our clients, helping them to realise their brand ambitions. To enable this, we continually reflect on how the communications landscape is evolving and the key specialists, services and products we have within the business to ensure that we consistently bring superior value - an uncompromising approach to identifying gaps in our talent portfolio and services to ensure we bring you the best creative and strategic counsel.    With this in mind, we are delighted to share that the SEEN Group business has recently made changes to its management team with the hire of María Llanos, MPS as Senior Vice President, Marketing.   Maria Llanos joins SEEN Group with over 18-years’ experience working in the luxury beauty sector.  Maria is a highly experienced brand builder and marketeer. Prior to accepting the role at SEEN, Maria held positions at Live Tinted, NARS and L’Oréal. Her innate understanding of creative strategy and social content, and its power when implemented effectively and optimized for top, mid and low funnel needs, we believe will bring a wealth of knowledge to the SEEN Group Business and the brands with whom we work.    Maria has an international working and academic background spanning the US, UK, Spain and Sweden. She will be based in SEEN Group New York, but Maria’s leadership will support UK, US and other international markets as SEEN Group expands.     Maria will partner Melissa Sansone, US Managing Director, to lead the US Business, with a strong focus on implementing new strategic services and solutions that further boost the brand we work with. Alongside business service growth, Maria will lead the growth and development of Community X SEEN (CXS), SEEN Group’s influencer marketing services for North America and new markets.    "I am delighted to join SEEN Group in New York, bringing my proven passion for beauty to a vibrant and innovative agency. I am honored to join the talented team under Jane's inspiring leadership and aim to drive strategic growth, work with our brands to maximize storytelling efforts across all channels, and expand the Community x SEEN platform. This is an exciting new chapter, and I can’t wait to see what we achieve together!" – Maria Llanos, Senior Vice President, Marketing.  

We are honored to have worked with L'Oréal on such an important initiative: the Stand Up against street harassment program. Our Brand Experience team, SEEN BX, has been proud to bring this impactful campaign to life at festivals across the UK this summer. We transformed a vintage Airstream into a mobile education centre, complete with a striking red visual wrapper designed to capture the attention of festivalgoers. Inside, we installed phone charging stations and educational learning pods, creating an inviting space for visitors to engage with the Stand Up program. This innovative setup allowed us to effectively deliver the campaign's message while providing a practical and attractive experience for festival attendees. The tour kicked off in Ireland this June and has continued across 5 festivals in Sheffield, Derby, Cornwall, and London. Next stop: All Points East in Victoria Park, London Dates: August 16-18 and 23-25. At each event, visitors were encouraged to complete the Stand Up Against street harassment training. This educational program equips both women and men with five simple yet effective tools to safely intervene when witnessing or experiencing street harassment. We're privileged to play a role in this crucial initiative, helping create safer spaces for everyone to enjoy. If you're attending All Points East, we invite you to visit the Stand Up airstream and join the movement against street harassment. Together, we can make a difference in creating safer environments for all.

We recently shared the news that Community X SEEN had been named a finalist within the Best Community Engagement category of PR Daily’s 2024 Social Media & Digital Awards and are now very proud to share that we have been named a winner within these prestigious awards. The PR Daily Social Media & Digital Awards celebrate exceptional work in social media and digital marketing across a variety of categories, recognizing professionals and organizations for their innovative strategies and impactful campaigns. SEEN Group pride ourselves on excellence - from courageous thinking to brilliant ideas - values which fall directly in-line with the of these criteria of these awards. This award is a huge honor and testament to the hard work and dedication of our entire Community X SEEN team and the incredible community of content creators that we work with. When we were first nominated as a finalist, we were humbled to be recognized alongside industry leaders like Dropbox, Edelman, and Hulu. But to now emerge as a winner in these highly competitive awards is truly amazing. Thank you to PR Daily for this prestigious accolade, which validates our mission to create a new channel of advocacy for a new era in communications. We are also grateful to our passionate Community of beauty changemakers, whose creativity and engagement have been the driving force behind Community X SEEN's success.

We are excited to announce that SEEN Group now represents AUTEUR  as the communications and PR agency of record in the US market. AUTEUR is the luxury German skincare brand, offering esthetician-grade products that are designed to accelerate skin repair with concentrated and high-active formulas, powered by German peptide technology. These formulas are inclusive of over 100 ingredients sourced globally, from science, nature and medicine.    Every masterpiece comes from the desire to recreate the world as it should be – AUTEUR’s is to introduce skincare compositions that surpass benchmarks for biocompatibility, responsibility and efficacy. Engineered in collaboration with leading scientists and laboratories in Germany, AUTEUR products elevate regenerative skincare to an art form, and are designed to deliver optimal skin health.   AUTEUR is available on the brand’s site as well as Net-A-Porter, Moda Operandi and more.    SEEN Group will be igniting the brand’s story and accelerating its awareness in the US market via a robust press office and influencer strategy that highlights the brand’s heritage, underscores brand credibility with expert endorsements, and demonstrates product efficacy and benefits. 

High-shine gloss, even higher IRL impact.    Celebrating Living Proof, Inc.'s newest innovation, Beauty SEEN and SEEN BX joined forces to produce two curated dinner events for media and influencers in New York and Los Angeles.   In New York, our integrated communications specialists within Beauty SEEN strategically crafted a dynamic invite list to optimize product coverage and achieve competitive earned media results. Editors and influencers alike were invited to “frost themselves” a la the classic 2000s rom-com through adorning themselves with Simon G’s luxury collection or an exclusive gift of their very own James Allen diamonds and Lelet hair accessories. Our team of global production experts in SEEN BX led the creative production in Los Angeles to offer the most elevated backdrop for creators and their content. The multidimensional event production, synergistically matching in both locations, underscored High-Shine Gloss’ promise for diamond-level hair. The hugely shareable events were hosted at each city’s most enviable locations; Caviar Kaspia and Sunset Tower and décor elements heroed priority product messaging of vibrancy and ultimate shine.    In New York, Stephanie Deluca, Director of Brand Marketing, along with Mitchell Ramazon, celebrity hairstylist and Living Proof stylist ambassador, guided guests through next-leve product benefits, while Yumi Chan, Senior Manager, Influencer Marketing + Digital Content hosted creators in Los Angeles.

At SEEN Group, our teams ideate and deliver with a shared vision to elevate the perceptions of beauty - so when our work is recognized by an industry authority like, BeautyMatter, we can’t help but shout about it!   Which is why we are excited to announce that the work of two SEEN Group divisions have been nominated for a BeautyMatter NEXT Award! The BeautyMatter NEXT awards aim to raise the bar and define the future of beauty. Finalists are selected based on relevancy, impact and innovation by a panel of independent judges curated for their diversity of experience and deep category knowledge.   A finalist for Best Community Engagement, Community X SEEN’s breakthrough launch into the US Market caught the attention of judges, with swift growth and a strategic approach that filled a whitespace in the US Creator marketing space. This category recognizes the building, nurturing and activation of communities attached to businesses or brands – and with a unique proposition, Community X SEEN is proud to service brands while also creating and growing an internal Community of passionate beauty Creators.    In the Best Content Activation Category, SEEN Brand Experience has been nominated for their development and execution of the Clinique High-Fi Listening Lounge. In a category that seeks out unique concepts and showcase of content initiatives, SEEN BX proved their strengths in pushing beauty boundaries, with a social-first event that featured carefully thought-out touchpoints, each of which delivered an inspiring and shareable content experience.    We are honored to be amongst an elite group of businesses and brands, selected from over 500 entries, to be recognized as finalists.

We are delighted to announce that SEEN Group now represents Vichy Laboratoires as the PR agency of record in the US market. Vichy Laboratoires is a dermatologist-backed, French skincare brand with more than 90 years in the skincare industry and is highly regarded for combining cutting-edge research with dermatological actives to deliver efficacious skincare products.   Vichy is in continued collaboration with a network of certified dermatologists through their Vichy Derm Board, utilizing these experts to create efficacious and safe products. Vichy products can be found at  VichyUSA.com, Amazon, Ulta Beauty, CVS Pharmacy and Walgreens.   SEEN Group will be accelerating the brand, demonstrating product efficacy, especially with the cult-favorite Minéral 89 franchise, through a robust press office and creative event ideation and execution to further enhance Vichy Laboratories growth and awareness within the US market.

We are thrilled to share that Community X SEEN has been named a finalist within the Best Community Engagement category of PR Daily’s 2024 Social Media & Digital Awards!   The PR Daily Social Media & Digital Awards celebrate exceptional work in social media and digital marketing across a variety of categories, recognizing professionals and organizations for their innovative strategies and impactful campaigns. SEEN Group pride ourselves on excellence - from courageous thinking to brilliant ideas - values which fall directly in-line with the of these criteria of these awards.     Nominated for the launch of Community X SEEN within the US, this recognition reflects the hard work, strategic approach and future thinking of many of our incredible team members within the Community X SEEN division and beyond. We could not be prouder to have these efforts highlighted and are honored to be nominated alongside other amazing finalists such as Dropbox, Edelman, Hulu and more.