Seene Digital

I've written for 10+ years without and for 2 years with AI. I wrote a guest post on AI-generated content. The PROs and CONs would shock you... Emma Williams invited me to write for Seene Digital. 🔗 to the full story in the 1st comment Here are some insights from my blog post: AI-generated content is everywhere. AI tools can help you: -edit -draft -brainstorm NLP tries to mimic human writing. But it lacks emotional depth and humour. Still, AI tools can help you: -Translate with minimal editing. -Generate new ideas effortlessly. -Boost SEO with targeted keywords. -Analyze and improve existing content. -Save time creating marketing collateral. -Create multiple social media posts at once. So, there are benefits such as: -Rapid iteration > Fast drafting and refining -Efficient research > Summarize complex texts -Benchmarking > Compare and improve your writing But at what cost? -Worse writing since we practice less. -Impaired thinking since we problem-solve less. -Diminished satisfaction since we do less of what we enjoy. (If you enjoy writing.) And does it make a difference? Google favours quality content. AI-driven searches aim for relevance. So, high-ranking content must show: -expertise -experience -authority -trust That's Google's E-E-A-T. That's why we need human writers. Human writers: -create new and insightful ideas -introduce a perspective and personality -edit and improve the quality of AI output They are vital for a brand’s SEO success. Conclusion AI helps, but actual impact needs a human touch. The future is human-machine collaboration. Blending AI efficiency with human creativity. 🔗 to the full story in the 1st comment Comment below What's your take on AI-generated content? Follow 👉 Martin Petkov for more insights. Consider reposting ♻️ this if you like it. #artificialintelligence #writing #SEO

"Although AI can help, content that truly resonates and builds trust requires a human touch." We talk through the pros and cons of AI-generated content with Martin Petkov, “Metaverse AI” trilogy author and top Marketing voice on LinkedIn, who has been recognised as one of the top 30 Metaverse Marketing Professionals globally by The Metaverse Insider. 💡 Get the full scoop on the blog: https://lnkd.in/eujtCdQZ

Katana has hit 100,000 in monthly traffic! 👏 Thanks so much for the recognition and the shout out. We're super happy to have helped boost your traffic and we love working with you. Here's to another successful year of working together 🥂

The key to modern SEO lies in helpful content ✍ , at least according to Google. Our founder Emma Williams sat down with WebsitePlanet recently to share her thoughts on the modern SEO landscape, offering key insights into the principles behind ranking success. 📈 https://lnkd.in/eVts7HSN From what it means to create high-quality content in the age of saturated search results, to the importance of nurturing lasting relationships with each and every client, their discussion lifts the lid on recent changes made to SERPs and why helpful content will always be king. With the reveal of Google’s March Core Update, the beliefs shared in this piece have been confirmed, with the site making a commitment to ridding results pages of spam-filled content. Google says the goal is to “reduce low-quality, unoriginal content in search results by 40%”. Here are the main changes in the latest Google update: 1️⃣ Scaled content abuse - The key word here is scale, while the relationship between low-quality content and AI is clear, Google isn’t necessarily looking to completely de-incentivise its use. The site’s new Lowest Quality Justification factor outlines this as a commitment to penalising pages with a deceptive purpose, primarily those that host large amounts of error-filled AI content under the guise of an informative source. 2️⃣ Site reputation abuse - Parasite SEO is also in the firing line, with a new policy intended to punish websites found to be hosting low-quality content from third-party sources. This doesn’t mean all third-party content is in danger, only unoriginal pieces  crafted to manipulate rankings by riding on the authority of established websites. In other words, genuinely helpful (E-E-A-T) content will continue to be successful. 3️⃣ Expired domain abuse - It’s not just content that Google will now consider as spam, with the new update also placing a heightened focus on expired domain abuse. Sites purchased for their searchable domain names and repurposed to host low-quality, AI content will be penalised in SERPs, with Google viewing these sites as “manipulating search rankings by hosting content that provides little to no value to users”. So, what does this mean for SEO? As discussed with Website Planet, brands and content creators looking to rank well in the future will need to focus on content quality. This means aligning with E-E-A-T principles and creating original content that provides clear value to readers. This extends to the user experience on your site, with Google’s Helpful Content Update still rewarding sites that offer great page experiences via easy navigation and fast loading times. Finally, remember it’s never too late to make changes. Regular site audits will help you spot where improvements could be made, while studying sites impacted by algorithmic changes will highlight potential weaknesses in your strategy. Above all else, helpful content is the 🔑 .

Google’s new AI-powered search tool is here, but the Search Generative Experience isn’t switched on as standard. 🤖 To start viewing AI-optimised search results, internet users will need to follow a few simple steps: 1️⃣ Open Chrome and sign in to your Google account 2️⃣ Open up Google in a new tab 3️⃣ Navigate to the “labs” icon at the top right of the page 4️⃣ If you can’t find the “labs” icon, SGE isn’t available in your country (yet!) 5️⃣ Click the toggle icon under “SGE, generative AI in Search” You’re now set to start viewing AI-optmised search results Google’s SGE tool is poised to transform SEO, so it might be worth seeing what all the fuss is about… 💻

The way we search for content online is always changing, so how do clever marketers stay ahead of the curve? One way is to analyse the tools consumers use to find products and services most efficiently, using this data to tailor content creation strategies to best capture new and emerging trends. In today’s world, a promising trend seems to be voice search optimisation. 🤳 🔎 At present, it’s believed there are over 125 million active voice assistant users, with 36% of the online community using platforms like Siri and Google Assistant to locate content online. Great! So more people can find branded content quicker and easier than ever before? Yes, so long as that content is optimised in line with the way voice searches are performed. Short-tail keywords are out, Natural Language Processing is in, but that’s only scratching the surface. Check out our latest blog post to learn the ins and outs of voice search optimisation.

Safe + Fair is a clean-label, plant based food company that believe that everyone deserves to revel in the pure joy of food. We have loved boosting their product visibility and sales through a creative SEO strategy - and we're very happy that now even more people can enjoy their delicious allergy-friendly food.

15 Proven SEO Tactics for Tech Companies Some fantastic insights that all tech companies should read from our CEO and other Founders/Leaders in the industry! https://lnkd.in/eCht4vBX

As 2023 draws to a close, it’s important to find some time to reflect on the year’s successes and begin to plan for an exciting future. ✨ At Seene Digital, we’re particularly grateful for the incredible clients we’ve worked with over the last 12 months - for the opportunity to share their important messages and promote their impactful services to audiences all over the world. Of course, each success is a team effort, and we’re privileged to work alongside an amazing group of dedicated professionals, so a massive thank you to our wonderful team! 😍 As we watch our work continue to help businesses reach new heights, it’s clear that SEO and high-quality content remain just as important as ever. In fact, maybe even more so. ▶ Less than 1% of internet users click through to Google’s 2nd results page ▶ Google’s top ranked pages host 3.8X the number of backlinks as those ranked 2 - 10 ▶ 81% of consumers rely on search engines to evaluate the quality of local businesses ▶ As many as 88% of marketers chose to expand their SEO operations in 2023  ▶ Ranking 1st on Google translates to an almost 40% organic click-through rate However, SEO and the online world is constantly changing. Search engine algorithms have been transformed significantly throughout 2023, primarily through a variety of Google updates. Google is cracking down on AI-generated articles, fake updates and misleading or thin content, with 2023’s Helpful Content Update ramping up the emphasis on only putting out content that demonstrates E - E - A - T. 👉 Experience - Expertise - Authoritativeness - Trustworthiness 👈 But what is helpful content? Well, Google suggests brands ask themselves a few questions: ▶ Does the content provide original information, reporting, research or analysis? ▶ Does the page title provide a descriptive, helpful summary of the content? ▶ Would you expect to see this content referenced by a printed magazine or book? ▶ Is the content mass produced and outsourced to a large number of creators? If your answers are 3 yeses and a no, you can be pretty sure you’re on the right track. Above all else, one thing is clear, a commitment to producing high-quality, user-centric content is always the best compass for success in SEO. And this is key not just for on-page SEO with content on your website and on your blog, but also in link building if you’re sending out articles to industry publications or blogs. Algorithm updates come and go, but with every change, quality continues to outrank quantity. 

Marketing isn’t just about sales, sometimes it’s about changing the world for the better. 🌏 We love working with brands that are committed to making a difference, helping conscious companies reach new heights and broader audiences. Take brands like Just Water, for example. From environmentally friendly packaging, to outreach initiatives in areas affected by poor water quality, Jaden Smith’s company wants to be the difference. 🌳 However, you can’t change the world if nobody hears your message. That’s why we’re delighted to work with brands like JUST to make sure important messages are heard by the broadest of audiences. How? Using the power of SEO. With a creative and clever SEO strategy, even the smallest brands can reach dizzying heights. Don’t believe us? Just let the facts speak for themselves: ▶ Almost 70% of online experiences begin with a search engine prompt ▶ SEO contributes to over 1,000% more organic traffic than social media ▶ The top 3 search results for most prompts gain almost 55% of all clicks  ▶ Over 31% of internet users discover new brands using search engines  ▶ Almost 50% of internet users rely on search engines to find new products SEO helps inspiring brands make a bigger impact, we’re just happy to be part of the journey. 💚