The last three months have flown by! Our CEO Alfie Vivian shares some highlights from his first few months at Elida Beauty.
I'm three months in as CEO of Elida Beauty and I'm thrilled; diving deep into our iconic brands. The energy and passion from the team here are incredible, they are true #refounders, breathing new life into our beloved brands by honoring their amazing heritage while shaking up the trends. Take the new POND’S Fresh Hydration Moisturizers, for example. These gems pack vitamins and antioxidants for 24-hour hydration and a radiant glow. Launched in NYC at a ‘secret skincare spa’ at Chillhouse, attendees got hands-on with these lightweight gel moisturizers and saw the magic firsthand. Bed Head is also shaking things up with its Lab of Life campaign, which brings haircare into your everyday vibe with creativity and style. Recently splashed across London Waterloo Station, this campaign is all about realness and flair, featuring tutorial films, digital content, and more. Another illustration. Monsavon teamed up with Publicis Razorfish France for a vibrant new media campaign. Using animated graphics, the campaign showcases how their deodorants keep women feeling fresh and fabulous through life's daily challenges. And can go on and on with examples of great brand building activities across all our fabulous brands... Now, as part of Yellow Wood Portfolio of companies Elida Beauty is on the move, and we’ve got tons of exciting plans lined up for the balance of 2024 and the years to come. Get ready for cutting-edge beauty at great value! https://lnkd.in/dR4BBR5C
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