VIM Group | Team Farner

#AI staat vooraan in de rij als het gaat om innovaties binnen het #merkmanagement domein. Het zal zowel de creatie als het beheer van merkuitingen in organisaties compleet veranderen — als het dat al niet heeft gedaan. Wat denk jij – is de ‘AI Manager’ de beste Brand Manager van morgen? Pieter Bosschaart, Client Partner Digital bij VIM Group, deelt zijn inzichten: https://lnkd.in/emX2Mjmg

Did you know that employees spend anywhere between 4 and 12 hours every week on formatting presentations and other documents? Find out how a #content and #template management solution can help prevent this productivity loss in the creation of #onbrand content: https://lnkd.in/eD4emb2i #brandtechnology

Many discussions about #rebranding focus on design and the reasons behind the change. However, this often overlooks the more complex task of implementing the rebrand effectively and successfully – leaving the project and the organisation in a vulnerable space. In this blog, brand change implementation expert Emma Hawkes highlights the critical areas essential for a successful brand change rollout: Link: https://lnkd.in/e2MVygcs   

#AI is at the forefront of #brandmanagement innovation, and it is bound to transform brand management — if it hasn’t already. What do you think, is the ‘AI Manager’ Tomorrow's Best Brand Manager?   Pieter Bosschaart, Client Partner Digital at VIM Group, shares his thoughts: https://lnkd.in/eDcnd9Nq

Is the "AI Manager" tomorrow's best Brand Manager? At VIM Group, we're in constant conversations with global brand- and comms managers, and after engaging in talks and discussions lately at the EACD Summit in Brussels, the Adformatie CMO-day and at the Templafy | Microsoft event in Copenhagen the conclusion is obvious. It’s all about AI. That’s why I've gathered some observations that I'd like to share. 🏢 Enterprise organisations are actively experimenting with various AI solutions for brand management, content creation, and document automation. Even more and at a faster pace than I expected beforehand. Legal & IT departments are surprisingly open to the use of various (premature) AI solutions. 💻  A great deal of the productivity benefits today come from AI-driven features being added to existing and industry-leading platforms. For brand- and comms managers who have the opportunity and approval, the world of brand technology is now like a candy store with countless new and solid ventures peeking around the corner, but once again, it's big tech calling the shots. 💰 Success stories are everywhere and vary from having a bigger ROI on marketing efforts, to having an entire organisation using the same tone of voice or generating incredible time savings within document-heavy operations. The economical value of these solutions is clearly driving the adoption rate of AI within the field of brand management. ❔ So what do you think? Is the “AI Manager” tomorrow's best Brand Manager? VIM Group | Team Farner Microsoft #ai #brandmanagement #commsmanagement #documentautomation #contentcreation European Association of Communication Directors (EACD) #branding #brandtechnology

Only a few days left until we will attend the European Association of Communication Directors (EACD) Summit 2024 in Brussels! Will we meet you there? #EACDSummit

We had a blast representing the VIM Group at Templafy and Microsoft in Copenhagen 🌍 Such a fantastic opportunity to deepen our collaboration with our partners at Templafy and to participate in an incredible event at the Microsoft Copenhagen office. Bjorn Bekkers and I took back many valuable insights concerning the pivotal role of #AI in enhancing brand consistency and revolutionizing document automation. Both at the Templafy office and the Microsoft event, VIM Group | Team Farner was privileged to get an exclusive peek into the AI kitchens of Templafy and Microsoft Copilot. Mostly joint experiments for now, but these are soon setting new standards in brand management and technology. If you're curious about the cutting-edge intersections of AI, branding, and document management, I'd love to connect and share more about our latest discoveries. Feel free to reach out! A special thanks to the Templafy team for making this trip memorable. Too many people for a quick shoutout but let's try! Anders Mangaard Frederiksen for hosting us 🍷, Jennifer Graham Chittim for redefining customer success with us, and John Tiniakos for hosting an incredible event. Cheers to Stephan Laarhuis for being insightful as always, James Baldwin, Xabier García Rodríguez & Rasmus Jensen for talks on raising the bar, and to Sam Hockley – it was great to finally meet again! Kudos to Viktoria Sophie Elizabeth Worm for many great next steps, and to Ahad Aamir & Jacob Buckles-Price for driving us toward implementation perfection and Menno Kleisen for the best first apple pie ever. #BrandConsistency #DocumentAutomation #AI #Microsoft #Copilot #Templafy #Networking #templafyconnect

🎉WINNER!🎉   Congratulations to Vebego and the team behind its #brandtransformation for winning a Distinction for Rebrand Implementation at the 2024 Rebrand100® Global Awards! https://lnkd.in/eVgzYQdV #2024REBRAND100 #2024RB100 REBRAND™ Zandbeek. The Full Story© for your brand Marc Cloosterman Laurens Hoekstra

Ondernemingen besteden steeds meer aandacht aan professioneel merkmanagement bij het organiseren en transformeren van hun merkportfolio. De opleiding Strategisch Brandmanagement van Beeckestijn Business School speelt hierop in. Als merkmanagement consultancy is VIM Group | Team Farner een warm pleitbezorger van deze opleiding. En natuurlijk dragen we ook al jaren een steentje bij.

🎉WINNER!🎉 Congratulations to Sanofi and the team behind its #brandtransformation for winning a Distinction for Rebrand Implementation at the 2024 Rebrand100® Global Awards! https://lnkd.in/edJnriK2 For a full showcase of this year’s winners, go to https://lnkd.in/eCgsYHXj #2024REBRAND100 #2024RB100 REBRAND™ Marc Cloosterman Laurens Hoekstra